Anheuser-Busch Employees And Wholesalers Nationwide Hit The Streets To
Encourage Designated Drivers
Activities are Part of Company's Global Effort to Promote Alcohol
ST. LOUIS, Sept. 20, 2013
ST. LOUIS, Sept. 20, 2013 /PRNewswire/ -- Budweiser is known for connecting
with beer drinkers in unique, one-of-a-kind ways, and its efforts to promote
responsible drinking are no exception. Today, Anheuser-Busch employees and
wholesalers will literally take to the streets to spread Budweiser's
"Designate a Driver and Enjoy the Great Times" message. This will include
visits to bars, restaurants, grocery and convenience stores to remind adults
about the importance of designating a driver. The efforts are part of
Anheuser-Busch InBev's Global Be(er) Responsible Day, a day dedicated to
promoting responsible drinking.
"We promote responsible drinking 365 days of the year, but this is a special
day dedicated to spreading the word through our employees and wholesalers in
the communities where we live and work," said Kathy Casso, vice president of
Corporate Social Responsibility for Anheuser-Busch. "Drunk driving is 100
percent preventable, and planning ahead and using a designated driver is one
of the best ways to ensure everyone has a great time but gets home safely."
In the brewer's hometown of St. Louis, the Budweiser Designate a Driver blimp
will make its final stop on Global Be(er) Responsible Day as it ends a 17-week
tour through parts of the United States. In addition, a replica of Kevin
Harvick's #29 Budweiser Chevrolet and the world-famous Budweiser Clydesdales
will appear at area grocery and convenience stores to bring fans closer to two
of the brand's most popular figures. Employees and wholesalers will also visit
local eateries during lunchtime to engage with adults.
During all activities nationwide, employees and wholesalers will ask people
age 21 and older in their communities to show support by taking the pledge to
drink responsibly at NationofResponsibleDrinkers.com. More than 141 million
American adults 21 and older have been or have used a designated driver
"Global Be(er) Responsible Day is a special day for all of us, but designating
a driver isn't just a good idea for special occasions," adds Casso. "Drinking
responsibly and making plans to get home safely matter every day of the year."
Anheuser-Busch has been a leader in promoting alcohol responsibility for more
than three decades. Since the launch of its Know When To Say When® campaign
in 1982 to today, Anheuser-Busch and its wholesalers have invested more than
$980 million in national advertising campaigns and community-based programs to
encourage responsible drinking and prevent underage drinking and drunk
driving. This includes partnerships with retailers, parents, educators,
community organizations, elected officials, law enforcement and many others.
Contact: Beth Kerley, firstname.lastname@example.org, 314.765.2329; or Laura
Garner, email@example.com, 314.552.6764
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