Campo Viejo Celebrates International Grenache Day With New Wine Offering

Campo Viejo Celebrates International Grenache Day With New Wine Offering 
Winery's Portfolio Expands to Include First-Ever Garnacha 
NEW YORK, NY  -- (Marketwired) -- 09/20/13 --  Campo Viejo, the
second-largest Spanish wine brand in the U.S.*, announces the debut
of the winery's first 100% Garnacha wine, which coincides with
International Grenache Day on September 20, 2013. The release of the
wine and the corresponding holiday highlight one of the most widely
used red grapes in the world, known for its accessibility and
versatility. Campo Viejo is one of the first Rioja brands to launch a
Garnacha of this quality from Spain's most renowned winemaking
region. 
Garnacha plays a large role in Spain's winemaking narrative and is in
the majority of traditional aged Rioja blends. Harvested from old
vines, the Campo Viejo Garnacha is a modern interpretation of a
historic grape, deeply rooted in Spanish winemaking.  
"While a traditional variety of Rioja, our new Garnacha is unusual
because it has a marked caramel undertone that is more nuanced than
the average Rioja wine," says Elena Adell, Chief Winemaker for Campo
Viejo. "Our vineyards give us the opportunity to create wines that
showcase the typicity of the region, and we've been able to explore
the marriage of more complex notes to a traditional fresh finish." 
The Garnacha was harvested in the warm, dry conditions of the Campo
Viejo Rioja vineyards and then fermented in stainless steel vats at a
controlled temperature of 25 degrees C. Following a 12-day
maceration, the wine aged in new French oak barrels for four months.
The wine is red with purple highlights, featuring a nose of fruits --
strawberry, raspberry, cherry and blackberry -- and floral notes of
violet and lilac. Subtle notes of sweet spices and toast enhance the
fruit flavors, resulting in a soft, silky, fresh and intense wine.  
The wine is packaged in a Burgundy-style bottle, referencing Campo
Viejo's Rioja bottle design from the 1960s, as well as the light
bodied fruit forward wine style comparable to a Pinot Noir. It joins
Campo Viejo's United States portfolio, which includes Tempranillo,
Reserva and Gran Reserva wines.  
For more information on Campo Viejo and its portfolio, visit
www.CampoViejo.com, or follow Campo Viejo on Facebook, Twitter and
Pinterest. 
*Campo Viejo is ranked the second largest by $ volume in the U.S.,
according to Nielsen XAOC+Liquor, end 2/2/13. 
About Campo Viejo 
The origins of Bodegas Campo Viejo date back to 1959, when two
venerable Rioja wine cellars, Beristain y Ortigüela, joined forces to
create Bodegas Campo Viejo. Initially, the bodega was located in
Aldeanueva de Ebro. Adjacent to the bodega, the presence of an
ancient vineyard inspired the winemakers to name the winery Campo
Viejo, or "Old Field." Growing consumer demand for Campo Viejo wine
necessitated a move to the new cellar in Logroño. 
This new location, situated on a 270-acre estate, is named the Juan
Alcorta winery in honor of its founder, and has been part of the
history of La Rioja since it was founded in 1967. The old Campo Viejo
wine cellar has given way to the Juan Alcorta Bodega, designed by
Ignacio Quemada, which is currently one of the most modern and
advanced wineries in the world. 
About Pernod Ricard 
Pernod Ricard USA is the premium spirits and wine company in the
U.S., and the largest subsidiary of Paris, France-based Pernod Ricard
SA, which employs more than 18,000 people worldwide and is listed on
the NYSE Euronext exchange (Ticker: RI).  
The company's leading spirits and wines include such prestigious
brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet®
Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu® flavored
rum, Kahlúa® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram's Extra
Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard®
and Avión™ Tequila (through a joint venture with Tequila Avión); such
superior wines as Jacob's Creek® and Brancott Estate®; and such
exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne,
G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.  
Pernod Ricard USA is based in Purchase, New York, and has roughly 850
employees across the country.  
Pernod Ricard USA urges all adults to consume its products
responsibly and has an active campaign to promote responsible
drinking. For more information on this, please visit:
www.acceptresponsibility.org.  
Contact information 
Morgan Perry
The Thomas Collective
212-229-2294
mperry@thethomascollective.com 
Krista Drew
Pernod Ricard USA
212-372-5276
Krista.Drew@pernod-ricard.com
 
 
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