Alaska Airlines Makes Travel Easier with Google Wallet

            Alaska Airlines Makes Travel Easier with Google Wallet

PR Newswire

SEATTLE, Sept. 20, 2013

SEATTLE, Sept. 20, 2013 /PRNewswire/ --Enrolling and tracking your Alaska
Airlines Mileage Plan account just got easier thanks to Google Wallet, a
virtual wallet application that eliminates the need to carry plastic and paper
membership cards.


"Google Wallet is a fantastic tool that enables our frequent fliers to enroll
and access their accounts and track their miles right on their smart phones,"
said Curtis Kopf, Alaska Airlines' vice president ofcustomer innovation. "As
the first domestic airline to support both Google Wallet and Apple's Passbook,
we're committed to providing our customers with tools that make travel

Customers can store their Mileage Plan number in Google Wallet by scanning the
card or typing in their account numbers. The Google Wallet app is free and
available for download at Google Play and Apple's App Store. Learn more and
download the app at

Alaska Airlines partnered with Urban Airship to launch Apple Passbook in May.
With Passbook, travelers can save their boarding pass to the app and have it
automatically appear on their iOS device's home screen on arrival at the
airport. Any changes to seat assignments, gates and departure times are
automatically updated on the electronic boarding pass.

"Alaska Airlines recognizes that today's customer relies on their smartphone
as their daily digital dashboard, so putting boarding passes, loyalty programs
and real-time updates at their fingertips, offers an exceptional service and
makes travel more enjoyable," said Scott Kveton, Urban Airship CEO and

Alaska has a long history of customer innovation, including being the first
U.S. airline to enable online bookings and the first airline to offer web
check-in. Alaska continues to offer customer-friendly technology to make
traveling more enjoyable with its industry leading mobile apps and website and
its recent rollout of self-bag tagging, among other things.

About Alaska Airlines
Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with
its partner regional airlines, serves 95 cities through an expansive network
in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines has ranked
"Highest in Customer Satisfaction Among Traditional Network Carriers" in the
J.D. Power and Associates North America Airline Satisfaction Study^SM for six
consecutive years from 2008 to 2013. For reservations, visit For more news and information, visit the Alaska Airlines
Newsroom at

About Urban Airship
Urban Airship enables brands to build relationships with their constantly
connected customers through Mobile Relationship Management solutions that
streamline delivering highly targetedcross-platform mobile push messages and
creating and managing Apple Passbook passes and Google Wallet cards. Billions
of push messages and tens of thousands of passes are delivered each month,
sparking exceptional consumer experiences, driving app engagement and
increasing customer loyalty and lifetime valuefor leading brands such asCBS
Interactive, Cinemagram, ESPN, Groupon, Walgreens and Warner Bros.The
company's solutions manage the end-to-end process of high-performance push
messaging, location-targeted messaging and digital wallet management.For more
information, visit and follow us on Twitter

SOURCE Alaska Airlines

Contact: Media Relations, Alaska Airlines, (206) 392-5101
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