Celebrate the Release of Disney’s The Little Mermaid Diamond Edition with Jo-Ann

  Celebrate the Release of Disney’s The Little Mermaid Diamond Edition with

   Free Make It-Take It event September 29 at all Jo-Ann stores nationwide

Business Wire

HUDSON, Ohio -- September 20, 2013

Jo-Ann Fabric and Craft Stores, the leading fabric and craft specialty
retailer in America, is hosting a free Simple Sunday Make It-Take It event on
September 29 from 2 to 3 p.m. at all Jo-Ann stores nationwide to celebrate the
release of Disney’s The Little Mermaid Diamond Edition available on Blu-ray™
Combo Pack and HD Digital October 1.

“Personally, I was always a fan of Disney’s The Little Mermaid, so I am very
excited to be able to celebrate the release of Disney’s The Little Mermaid
Diamond Edition with our customers during this free Make It-Take It event,”
said Beth Shivak, manager of special events for Jo-Ann. “The Seashell Hair
Bows we will create during the event are a cute and simple project that will
surely remind fans of their favorite mermaid.”

During the Simple Sunday event on September 29, fans of Disney’s The Little
Mermaid can create personalized Seashell Hair Bows inspired by the movie’s
character, Ariel, with the help of Jo-Ann Team Members. The event will last as
long as supplies do, or until 3 p.m. – so come early!

Simple Sundays provide an opportunity for crafting and sewing enthusiasts to
learn firsthand about the foundation of the Creativity Made Simple campaign:
simple solutions to creativity. The simple solutions to creativity are simple
skills, simple supplies, simple steps and simple shopping.

To learn more about Creativity Made Simple, including an entire list of this
year’s Simple Sunday events, visit Joann.com/creativitymadesimple/.

Creativity Made Simple was developed to support the Craft and Hobby
Association’s CRE8TIME movement. CRE8TIME is a movement designed to help
people recover eight hours a month and devote it to their particular craft,
and to create a place for them to share their experiences. You can learn more
about CRE8TIME at CRE8TIME.org.

To find the nearest Jo-Ann store to you, use the store locator on Joann.com.

About Jo-Ann Stores, Inc.

Jo-Ann Fabric and Craft Stores, the nation’s leading fabric and craft retailer
with locations in 49 states, was founded in 1943 as a single retail store.
Today, more than 800 Jo-Ann stores across the country provide consumers all
the fabrics, craft supplies and inspiration they need, conveniently under one
roof. For additional information, visit Joann.com. To make creative
connections, visit Joann.com/community.

Take Home The Movie

On October 1, 2013 fans can also take home their favorite film that gave voice
to a whole generation as “The Little Mermaid” splashes its way into homes for
the first time ever on Blu-ray 3D™, Blu-ray™, Digital Copy and High Definition
Digital formats. For more information, visit Disney.com/TheLittleMermaid.

About The Little Mermaid

Ariel, a fun-loving mermaid, is off on the adventure of a lifetime with her
best friend, the adorable Flounder, and the reggae-singing Caribbean crab
Sebastian at her side. But it will take all of her courage and determination
to make her dreams come true -- and save her father's beloved kingdom from the
sneaky sea witch Ursula!

The Little Mermaid was written and directed by John Musker and Ron Clements.
It is rated G.

About The Walt Disney Studios

For nearly 90 years, The Walt Disney Studios has been the foundation on which
The Walt Disney Company was built. Today, the Studio brings quality movies,
music and stage plays to consumers throughout the world. Feature films are
released under the following banners: Disney, including Walt Disney Animation
Studios and Pixar Animation Studios; Disneynature; Marvel Studios;
Disney|Lucasfilm; and Touchstone Pictures, the banner under which live-action
films from DreamWorks Studios are distributed. The Disney Music Group
encompasses the Walt Disney Records and Hollywood Records labels, as well as
Disney Music Publishing. The Disney Theatrical Group produces and licenses
live events, including Disney on Broadway, Disney On Ice and Disney Live!


Jo-Ann Fabric and Craft Stores
Margaret Skinner, Director, Corporate Communications, 330-463-6705
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