Alliance Data's LoyaltyOne Business Announces Brazilian Loyalty Program Expansion into Two New Markets; New Regional Supermarket

   Alliance Data's LoyaltyOne Business Announces Brazilian Loyalty Program
Expansion into Two New Markets; New Regional Supermarket Agreement Also Signed

dotz Program Continues to Accelerate Regional and Partner Growth Strategy

PR Newswire

DALLAS, Sept. 19, 2013

DALLAS, Sept. 19, 2013 /PRNewswire/ -- Alliance Data Systems Corporation
(NYSE: ADS), a leading provider of loyalty and marketing solutions derived
from transaction-rich data, announced that CBSM - Companhia Brasileira De
Servicos De Marketing ("Dotz"), operator of Brazil's dotz loyalty program
(, in which LoyaltyOne holds a sizeable equity stake, has
expanded into two new markets in Brazil's southern region. The two markets
include the State of Santa Catarina and the city of Curitiba (in the State of
Parana), both strategically important regions for the rapidly expanding
loyalty program that has grown from less than half a million members in 2010
to approximately 8 million members to-date.

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This expansion marks a substantial growth period for dotz as it launches into
southern Brazil with the unveiling of its sixth and seventh operating markets.
Its growth into the State of Santa Catarina, including its capital city
Florianpolis extends the dotz brand to a population of 6 million, and another
2 million Brazilians with its launch in Curitiba. dotz now operates in seven
consumer concentrated markets in Brazil, including, Belo Horizonte, Brasilia,
Sao Paulo State Interior (Campinas), Fortaleza, Recife, Santa Catarina and
Curitiba, with an estimated total population of 26 million Brazilian

In addition to the program's regional expansion, dotz also announced the
signing of a new regional partnership with Angeloni, a major chain of
supermarkets in the southern Brazilian region, and one of Brazil's top-10
supermarkets and 500 largest companies. Family-owned and with 23 outlets,
Angeloni joins national sponsors Banco do Brasil, one of Brazil's largest
national banks; Ale, one of the nation's largest gasoline station chains;
Bob's, a national fast food restaurant chain; Pague Menos, a leading national
Brazilian drug store chain; and Magazine Luiza, a specialty electronic
retailer as anchors in the coalition loyalty program.

The dotz coalition loyalty program is similar to the Canadian AIR MILES®
Reward Program - consumers can join online or at multiple participating
sponsor locations to collect points on their dotz collector cards. Consumers
accumulate dotz points through everyday shopping at a growing number of
national and regional sponsors in Brazil which can be redeemed for various

"Dotz' advance in key geographic regions coupled with its focused efforts to
identify and sign new national and regional partners that appeal to its
expanding membership of 8 million consumers is core to its long-term,
sustainable growth strategy," said Bryan Pearson, president of LoyaltyOne.
"The expansion of the program into two heavily populated areas of Brazil's
southern regions with strong presence of national program anchor partners,
sets itself up well for further growth in three key metrics – markets,
partners issuing dotz and program membership - by year-end and beyond."

"We continue to receive considerable interest in the program from both current
and potential business partners with expansion interest and consumers who want
to earn and redeem more dotz," said Roberto Chade, president of Dotz. "With a
strong presence in seven markets, a fast-growing roster of business partners
issuing dotz and a rapidly expanding membership base, we anticipate further
regional expansions and membership enrollment to reach 10 million consumers by
the end of the fiscal year."

Brazil has the fifth-largest population in the world with more than 190
million citizens (versus approximately 35 million in Canada) and has the
characteristics required to host a successful coalition loyalty program.

About LoyaltyOne

LoyaltyOne is a global leader in the design and implementation of coalition
loyalty programs, customer analytics and loyalty services for Fortune 1000
clients around the world. LoyaltyOne's unparalleled track record delivering
sustained business performance improvement for clients stems from its unique
combination of hands-on practitioner experience and continuous thought
leadership. LoyaltyOne has over 20 years history leveraging data-driven
insights to develop and operate some of the world's most effective loyalty
programs and customer-centric solutions. These include the AIR MILES Reward
Program, North America's premier coalition loyalty program and a working
partnership with Latin America's leading coalition program, dotz. LoyaltyOne
is also the equity partner of Direxions, a loyalty pioneer headquartered in
India and the owner of COLLOQUY, a group dedicated to research, publishing and
education for the global loyalty industry. LoyaltyOne is an Alliance Data
company. For more information, visit

About Alliance Data

Alliance Data® (NYSE: ADS) and its combined businesses is North America's
largest and most comprehensive provider of transaction-based, data-driven
marketing and loyalty solutions serving large, consumer-based industries. The
Company creates and deploys customized solutions, enhancing the critical
customer marketing experience; the result is measurably changing consumer
behavior while driving business growth and profitability for some of today's
most recognizable brands. Alliance Data helps its clients create and increase
customer loyalty through solutions that engage millions of customers each day
across multiple touch points using traditional, digital, mobile and other
emerging technologies. Headquartered in Dallas, Alliance Data and its three
businesses employ approximately 11,000 associates at more than 70 locations

Alliance Data consists of three businesses: Alliance Data Retail Services, a
leading provider of marketing-driven credit solutions; Epsilon®, a leading
provider of multichannel, data-driven technologies and marketing services; and
LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada's
premier coalition loyalty program. For more information about the company,
visit our web site,, or you can follow us on Twitter at

Alliance Data's Safe Harbor Statement/Forward Looking Statements

This release may contain forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Such statements may use words
such as "anticipate," "believe," "continue, " "could," "estimate," "expect,"
"intend, " "may, " "predict," "project," "would," and similar expressions as
they relate to us or our management. When we make forward-looking statements,
we are basing them on our management's beliefs and assumptions, using
information currently available to us. Although we believe that the
expectations reflected in the forward-looking statements are reasonable, these
forward-looking statements are subject to risks, uncertainties and
assumptions, including those discussed in our filings with the Securities and
Exchange Commission.

If one or more of these or other risks or uncertainties materialize, or if our
underlying assumptions prove to be incorrect, actual results may vary
materially from what we projected. Any forward-looking statements contained in
this presentation reflect our current views with respect to future events and
are subject to these and other risks, uncertainties and assumptions relating
to our operations, results of operations, growth strategy and liquidity. We
have no intention, and disclaim any obligation, to update or revise any
forward-looking statements, whether as a result of new information, future
results or otherwise, except as required by law.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of
1995: Statements in this presentation regarding Alliance Data Systems
Corporation's business which are not historical facts are "forward-looking
statements" that involve risks and uncertainties. For a discussion of such
risks and uncertainties, which could cause actual results to differ from those
contained in the forward-looking statements, see "Risk Factors" in the
Company's Annual Report on Form 10-K for the most recently ended fiscal year.
Risk factors may be updated in Item 1A in each of the Company's Quarterly
Reports on Form 10-Q for each quarterly period subsequent to the Company's
most recent Form 10-K.

SOURCE Alliance Data Systems Corporation

Contact: Tiffany Louder - Investor Relations, Alliance Data, 214-494-3048,; Michael Cummings - Analysts/Investors, FTI
Consulting, 212-850-5721,; Shelley Whiddon -
Media, Alliance Data, 214.494.3811,
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