Publicis Groupe Acquires Leading Digital Agency POKE in the UK
PARIS -- September 19, 2013
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] (Paris:PUB) today
announced the acquisition of POKE, a UK leading specialist digital agency,
from its four founding shareholders and Mother Holdings Ltd.
The agency, which was founded in 2001, is highly regarded for its
award-winning work for clients that include Everything Everywhere, Mulberry,
Ted Baker, RNLI, iCity, SkyBet and the BBC.
POKE’s expertise across service design, UX, digital architecture, social,
e-commerce, mobile and product development complement and enhance Publicis’
considerable existing capabilities across advertising, CRM, content solutions
and digital communications.
Nick Farnhill, POKE founding partner and CEO, said “We’ve had very successful
and rewarding working relationships with Publicis Conseil in France and
Publicis Chemistry in the UK for some time working across Orange and
Everything Everywhere and the new partnership is simply a natural and positive
evolution of these relationships. Particularly appealing is the opportunity to
develop digital communication solutions beyond advertising with our new UK
partners, the capacity to operate more effectively internationally and the
potential of exciting career opportunities for our team. Digital isn't one
thing. It's everything. So you can't get far without productive partnerships.”
Jean-Yves Naouri, Publicis Worldwide Executive Chairman and Publicis Groupe
COO, said: “POKE is a company that we have admired for some time. This
acquisition will further strengthen our Publicis UK offering by adding a new
level of digital expertise, creativity and innovation to the Publicis UK group
Karen Buchanan, CEO of Publicis London, said: “POKE is an incredible brand
with a heritage of producing award-winning creative work and an open and
collaborative culture. Its skillset and values very much complement those of
Publicis London and the wider UK group and can only help us continue
delivering best-in-class for all our clients.”
POKE will join Publicis Group UK, sitting alongside Publicis London, Publicis
Chemistry and Publicis Blueprint, and further strengthens the group’s
rapidly-expanding digital offering.
There are now four independent agencies within the UK Group, each equipped to
deliver digital solutions for their own clients, but also able to work with
and draw upon the specialist expertise of the other agencies within the
network both in the UK and globally.
Prior to the acquisition, POKE New York completed a management buyout of the
company, re-launching as the new, independent digital innovation company
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world’s
leading communications groups. We offer the full range of services and skills:
digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo
Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate
communications and events (MSLGROUP), media strategy, planning and buying
(Starcom MediaVest Group and ZenithOptimedia) and healthcare communications,
with Publicis Healthcare Communications Group (PHCG). Present in 108
countries, the Groupe employs 60,000 professionals.
www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe | Linkedin: Publicis Groupe |
Viva la Difference !
About Publicis Worldwide
Publicis Worldwide ranks among the largest global marketing communications
companies. The network spans 82 countries with approximately 10,000 employees.
Its total offering includes advertising; interactive and digital marketing;
CRM and direct marketing. Publicis’ blue-chip client portfolio includes some
of the world’s best known companies: Airbus, Coca-Cola, HP, LG, L’Oréal,
Luxottica, Nestlé, Orange, P&G, PayPal, Renault, Siemens, Pernod-Ricard,
sanofi-aventis, UBS, Teléfonica.
Peggy Nahmany, + 33 (0)1 44 43 72 83
Martine Hue, + 33 (0)1 44 43 65 00
Stéphanie Constand-Atellian, + 33 (0)1 44 43 74 44
Founder and Partner
Mother Holdings Ltd.
Director of Mother Holding Ltd.
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