Hanes Hosiery Introduces Pure Bliss™ Legwear

                 Hanes Hosiery Introduces Pure Bliss™ Legwear

--an innovative collection that fuses beauty and wellness--

And Announces Results of National Consumer Survey

PR Newswire

NEW YORK, Sept. 19, 2013

NEW YORK, Sept. 19, 2013 /PRNewswire/ --Hanes Hosiery announced today the
launch of a new legwear collection for fall 2013, Hanes Silk Reflections Pure
Bliss. The all-new line features innovative knitting technology combined with
luxury yarns that work to micro-massage, pamper and revitalize legs.

(Photo: http://photos.prnewswire.com/prnh/20130919/NY81391)

Hanes has always been on the cutting-edge of what's new to help women look
their best and feel good too. "The trend forecast for fall 2013 calls for
shorter skirt styles and leggier fashions and coupled with the increasing
importance of wellness in the lives of today's women, now is the ideal time
for legwear with dual benefits like Hanes Silk Reflections Pure Bliss," said
Angela Hawkins, vice president and general manager of legwear at Hanesbrands
Inc.

To support the launch of the Hanes Silk Reflections Pure Bliss collection,
Hanes Hosiery commissioned an online survey, conducted online by Harris
Interactive in July, and asked Americans for their thoughts and opinions on
bliss and wellness in an independent survey of more than 2,000 U.S. adults
(ages 18+). The survey found wellness is an essential part of life for the
vast majority (90 percent), and more Americans find quality time with family
and friends (60 percent) to be blissful than winning a lot of money (45
percent).

The survey also revealed that:

  o'Pure Bliss' means different things to different people. When they hear
    the term 'pure bliss,' 55 percent of U.S. adults think of "satisfaction"
    while 40 percent think of the term "ecstasy."
  oMore Americans think that quiet moments alone and quality time with
    friends and family is blissful than think winning money is. 61 percent of
    Americans find quiet moments alone blissful, while 60 percent find quality
    time with friends and family blissful. 57 percent find vacations
    blissful, while 45 percent find winning a lot of money blissful.
  oWho is blissful in Hollywood? The female celebrity chosen by the most
    U.S. adults as blissful was Angelina Jolie, who was chosen by 19 percent.
    Jennifer Aniston came in second, with 17 percent. The remaining female
    celebrities were: Taylor Swift (14 percent), Jennifer Hudson (13 percent),
    Gwyneth Paltrow (13 percent), Adele (13 percent) and Jennifer Lawrence (9
    percent); 14 percent indicated some other female celebrity.
  oHosiery should do more than just make the wearer look good. 80 percent of
    women ages 18-34 like their hosiery products to provide a dual function
    (i.e., make them look good and feel good).

The Hanes Silk Reflections Pure Bliss collection combines beauty, wellness and
innovation, aimed at meeting the needs of today's demanding women. Pure Bliss
legwear is made with bi-directional graduated compression that helps legs feel
great and look beautiful.

The new line is available in two finishes: Luxe Sheer and Opaque. Luxe Sheer,
in a 10-denier leg appearance, has a modern panty silhouette and is available
in Barely Black, Barely There, Gentlebrown, Jet and Natural. Opaque offers
silky complete leg coverage in a 70-denier leg appearance and is available in
Black and Mocha shades. Both styles gently help invigorate, sculpt and tone
the leg. The Hanes Silk Reflections Pure Bliss Fall 2013 Legwear collection
is now at department stores nationwide for a suggested retail price of $13
(link to Pure Bliss fact sheet here).

For this launch, the brand has partnered with yoga, lifestyle and overall
wellness expert, Sadie Nardini, as wellness ambassador for fall 2013. Sadie
will offer women insights on living life fit, fabulous and fashionably, the
true embodiment of the Pure Bliss message (http://sadienardini.com).

Sadie has a new book, The 21-Day Yoga Body, due out in November 2013 and will
be hosting Pure Bliss legwear sponsored wellness/yoga events and book signings
across the country. Providing tips for Fashion Week survival kits and social
media integration will round out the Pure Bliss partnership with Sadie.

Survey Methodology
On behalf of Hanes Hosiery, Harris Interactive conducted the survey online
within the United States among 2,026 adults ages 18 and older, among which
1,095 were women, from July 10 to 12, 2013. This online survey is not based on
a probability sample, and therefore no estimate of theoretical sampling error
can be calculated. For complete survey methodology, including weighting
variables, please contact: jill@cricciocomm.com.

About Hanes Hosiery
Hanes Hosiery is the leading brand of women's hosiery that transforms your
day, making you feel more confident, special and looking your best. With its
innovative design and superior fit, Hanes Hosiery offers the best in comfort
and flattering appearance. Hanes Hosiery lines include the popular Silk
Reflections, Absolutely Ultra Sheer, Alive, Smooth Illusions, Hanes Plus, and 
Hanes Too. For more information, visit www.haneshosiery.com. Hanes Hosiery is
part of Hanesbrands Inc. (NYSE:HBI).

SOURCE Hanes Hosiery

Website: http://www.haneshosiery.com
Contact: Mary Pietromonaco, CRC, mary@cricciocomm.com, 646-205-3573
 
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