New Holland Supports Action for Road Safety Campaign at WTCC Suzuka Circuit

New Holland Supports Action for Road Safety Campaign at WTCC Suzuka Circuit 
New Holland Agriculture Continues Its Support of the FIA (Federation
Internationale de l'Automobile) "Action for Road Safety" Campaign at
the World Touring Car Championship (WTCC) Race Meeting at Suzuka, on
September 21st and 22nd 2013 
SUZUKA, JAPAN -- (Marketwired) -- 09/19/13 --  New Holland
Agriculture has joined forces with the FIA in their global campaign
to raise awareness and promote education on safer driving behavior.
As official supplier of FIA's Action for Road Safety campaign, New
Holland will display at the Suzuka race track a T7 Auto Command
tractor featuring its award winning ABS SuperSteer(TM) system, which
significantly increases safety on the road and in the field, and an
FR9050 forage harvester. 
An important safety message from a market leader
 Safety is a
critical issue on the roads, where it is estimated that 1.3 million
people die every year in traffic accidents. It is equally vital in
agriculture, which is one of the three sectors with the highest rates
of injury and death in the workplace. Operator safety has always been
a key priority in product design and development for New Holland. As
Japan's market leader in high horsepower tractors, combine harvesters
and forage harvesters, New Holland's safety message at the Suzuka
track gains particular weight and significance.  
"As manufacturers, there is much we can do to increase safety in
farming through good machine design and safety features," commented
Mr Marco Rimondi, Head of Fiat Industrial APAC Commercial Services.
"At New Holland we devote a lot of resources to developing equipment
that creates the best possible conditions for safe operation.
However, operators also need to be aware of the risks, and safe
driving practices both on the road and in the field. It is our hope
that through our involvement in FIA's campaign we will succeed in
raising awareness and improve the safety record of the agricultural
sector." 
Technology at the service of safety
 Agricultural equipment is called
upon to operate in all weather and soil conditions, on all types of
terrain, uneven grounds and steep slopes, as well as travelling on
the roads. Many of New Holland's technological advances play a vital
role in safeguarding farmers against the risks they face every day as
they operate their machines.  
New Holland's patented ABS SuperSteer(TM) system, an ingenious
application of anti-lock braking technology to tractors, is an
excellent example. While ABS systems are commonplace on cars and
trucks, the added complications of heavy mounted articulated
equipment, uneven terrain and a huge amount of variation in traction
conditions, even from wheel to wheel, means that an effective
antilock braking system for tractors requires more advanced
development. The advanced design of New Holland's ABS SuperSteer(TM)
has won a silver award in recognition of its effectiveness. The
result is greater braking safety, maneuverability and safe operation
on steep slopes.  
The T7 Auto Command(TM) tractor on display at the racetrack has one
of the key safety features of the continuously variable transmission
on New Holland's high horsepower tractors. The Active StopStart
prevents all movement, forward or backward, as soon as the tractor
stops -- even when working with heavy loads or on steep slopes. 
New Holland's Intelligent Braking System, which also won an award at
Agritechnica 2011, is another feature that increases the braking
safety of tractors towing trailers by automatically regulating
braking force in proportion to the deceleration of the tractor. The
resulting perfect harmonization of the braking action on the
tractor/trailer combination prevents the risk of dangerous
jack-knifing of the trailer. 
Designing for safety
 Visibility and operator comfort also translate
into safety. Driving and operating modern agricultural machines
requires total concentration, as farmers need to deal with complex
operations in often difficult conditions. One glance at the cab of a
New Holland machine is enough to understand that comfort, ease of use
and safety lie at the heart of its design. 
New Holland machines, such as the FR9050 forage harvester on display
in Suzuka, offer 360-degree visibility, which greatly enhances safe
operation. The wide curved windows, sculpted side door glazed panels
and curved rear windscreen provide a perfect view of the header and
spout in all positions and excellent all round visibility. Electric
mirrors and viewing cameras can further add to visibility, so that
the operator is in full control. 
The award winning Sidewinder(TM) armrest and the multi-functional
Command Grip(TM) lever bring together all the machine's main
functions in a logical, ergonomic layout, facilitating safe and
intuitive operation.  
Safety in maintenance
 New Holland also puts safety first in daily
maintenance activities. Most daily checks can be carried out from the
ground; hoods and guards opening are assisted by gas struts; and the
majority of adjustments to harvesters are either fully automated or
can be made quickly without tools.  
Partners in safety
 New Holland's efforts to ensure safety extend to
after sales, with its Original Parts that fully meet the requirements
that are essential to safe and cost-effective operation. New Holland
HFT Japan, New Holland's business partner and the exclusive importer
and distributor of New Holland Agricultural equipment in the country,
shares this concern and also encourages safe operation and the usage
of Original Parts.  
New Holland HFT Japan is also partnering with New Holland in this
Japan stage of the FIA Action for Road Safety campaign at the Suzuka
racetrack, and will provide the products and set up the display.  
New Holland HFT Japan, a comercial joint venture between New Holland
and Shibamoto & Co., is the exclusive distributor of New Holland
Agriculture equipment in Japan. The company supports its New Holland
customers through a wholly owned network of field stores throughout
the country and over 600 highly-qualified professionals. 
New Holland Agriculture - New Holland Agriculture is a global
manufacturer and seller of agricultural equipment. Its reputation is
built on the success of its customers, cash crop producers, livestock
farmers, contractors, vineyards, or groundscare professionals, who
can count on the widest offering of innovative products and services:
a full line of equipment, from tractors to harvesting, material
handling equipment, complemented by tailored financial services from
a specialist in agriculture.  
A highly professional global dealer network and New Holland's
commitment to excellence guarantee the ultimate customer experience
for every customer. More information can be found online at
www.newholland.com. New Holland is a division of CNH Global N.V.
(NYSE: CNH), a majority-owned subsidiary of Fiat Industrial S.p.A
(FI.MI). 
For info and photos, please contact:
APAC press office 
e-mail: media.international@cnh.com
phone: +39 011 0086346