JML and ITV Extend Home Shopping Relationship

  JML and ITV Extend Home Shopping Relationship

                     -JML Launches New Shopping Channel-

Business Wire

LONDON -- September 19, 2013

JML, one of the UK’s leading consumer brand and TV home shopping experts, and
ITV, the UK’s largest commercial broadcaster, have extended their existing
teleshopping relationship with JML set to launch a new shopping channel called
The Store.

Following the successful creation of a new infomercial and chat show style
hybrid format filmed in front of a studio audience, known as a ‘chatmercial’,
The Store will see the first teleshopping channel utilising this new format in
the UK. The channel will launch in October 2013.

The Store will broadcast seven days a week, 24 hours a day on Sky channel 642,
FreeSat channel 809 and selected content will be streamed on It will
also broadcast up to 7 hours per day on Freeview channel 39, and The Store
‘chatmercials’ will continue to air two hours per week on Sunday nights on

The Store will offer viewers a select choice of the latest and existing
health, beauty, gift and home products, sold through in-depth demonstrations.
A range of exciting brands and exclusive celebrity beauty products will
feature on the channel and the launch line-up includes Bollywood Professional
cosmetics, Frankie Essex’s hair products, Chloe Sim’s tanning range and
Melanie Sykes’ Active Woman supplements.

In addition to the TV coverage on ITV, Sky and Freeview, The Store will have
an active online and mobile presence through social media outlets such as
Facebook and Twitter. Products can be purchased via phone or through

Hannah Treble, Group Marketing and Commercial Director at JML, says: “The
Store is an engaging, fresh format for a shopping channel and we are really
excited to be bringing this to market with ITV. With the UK TV home shopping
market worth at least £1 billion and growing, it’s a great opportunity for us
and our future retail partners. The Store is a prime example of a true
multichannel venture.”

James Penfold, Head of Partnerships and Ventures at ITV says: “We have been
delighted with the success of the partnership with JML and the results that
have been achieved through the new ‘chatmercial’ format. Expanding the concept
into a 24 hour channel is an exciting and logical next step.”



JML Group
Jonathan O'Connor
Tel: 0207 691 3876
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