Popular Japanese Skin Care Brand Arrives in the United States

        Popular Japanese Skin Care Brand Arrives in the United States

Super Hyaluronic Acid™-powered Hada Labo Tokyo™ launches at retail this fall

PR Newswire

ORCHARD PARK, N.Y., Sept. 19, 2013

ORCHARD PARK, N.Y., Sept. 19, 2013 /PRNewswire/ --The Mentholatum Company, a
division of Japan's Rohto Pharmaceutical Co., Ltd., announces the U.S. launch
of its best-selling Hada Labo skin care range, Hada Labo Tokyo™ this fall in
the U.S. Hada Labo launched in Japan in 2004 and has experienced significant
growth across South East Asia, where a bottle of Clear Liquid Hydrator is sold
every 2 seconds.

Hada Labo Tokyo™ is a new generation of lightweight, deeply hydrating,
anti-aging skin care promising a beautifully radiant and youthful complexion.
The range features Super Hyaluronic Acid™, a powerful proprietary combination
of three types of hyaluronic acid for multi-layer, long-lasting moisture to
effectively restore and strengthen skin's natural hydrating ability that
depletes with age and sun exposure.

Hada Labo Tokyo™ will be among the very few Japanese skin care ranges to
launch in the U.S. non-prestige market and is sold at select retailers
including all 550 Ulta Stores nationwide and at Drugstore.com; prices range
from $11.99-$24.99.

"After extensive consumer research, we have found that the quest for the
perfect skin care product is always on women's minds. Hada Labo Tokyo's
lightweight and deeply hydrating formulas, which are also free of parabens,
fragrance, mineral oil and dyes, are extremely appealing to the U.S.
consumer," says Katherine Tocheff, Director of Marketing and Innovation Skin
Care and Lip Care, The Mentholatum Company, a division of Rohto Pharmaceutical
Co., Ltd.

About Rohto Pharmaceutical Company, Ltd.
Rohto Pharmaceutical Co., Ltd. was founded in 1899 and is now the 2nd largest
consumer health company in Japan, establishing its position as a world leader
in manufacturing and marketing of pharmaceuticals, cosmetics, skin care and
health care products. Rohto has operations in 12 major markets, with
distribution in more than 150 countries globally.

About The Mentholatum Company
The Mentholatum Company was founded in 1889, and acquired by Rohto
Pharmaceutical Co., Ltd in 1988. The Mentholatum Company has manufacturing
plants in five locations around the globe and maintains its focus to provide
quality health care solutions for the treatment and prevention of conditions
associated with skin care, pain relief and eye care with products that are
sold in over 150 countries.

SOURCE The Mentholatum Company

Website: http://www.mentholatum.com
Contact: Rena Reisdorf, 626-297-9609, rena@tinathomson.com
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