Honda Unveils Honda Mobilio Prototype at Indonesia International Motor Show, a
New Multi-Purpose Vehicle (MPV) for Asian Markets
Jakarta, Indonesia, Sept 19, 2013 - (JCN Newswire) - P.T. Honda Prospect Motor
(HPM), Honda's automobile manufacturing and sales joint venture in
Indonesia, today exhibited the world premiere of a prototype of Honda Mobilio,
the new multi-purpose vehicle (MPV) developed exclusively for Asian markets, at
the 21st Indonesia International Motor Show held in Jakarta, Indonesia from
September 19 through 29, 2013. Other Honda vehicles on display include the Brio
Satya, which will qualify for the Low Cost Green Car (LCGC) program implemented
by the Indonesian government.
The Honda Mobilio will be Honda's first model to be introduced in the
lower priced MPV category, which is the best-selling category in the automobile
market in Indonesia. Honda developed this model based on the research conducted
in Indonesia regarding local road and weather conditions, and customer needs.
While offering a spacious cabin space with a three row seat configuration for
seven occupants, the Honda Mobilio features a compact-sized body fitting the
general size of parking spaces in Indonesia which are of less than 4.4 m in
length. Moreover, taking local road surface conditions into consideration, the
Honda Mobilio features a ground clearance as high as 185mm, which is equivalent
to the ground clearance of SUVs while achieving nimble driving performance.
Equipped with a 1.5L i-VTEC 4-cylinder gasoline engine, the Honda Mobilio will
go on sales realizing both excellent driving performance and fuel economy.
Production will be at the second plant of HPM which will become operational in
January 2014 in the Karawang region of Indonesia.
The Brio Satya, which Honda introduced on September 11, 2013 prior to the
motor show, is equipped with a 1.2L i-VTEC gasoline engine, achieving more than
20 km/L low fuel economy, which will qualify for LCGC program. This model will
also be produced locally at the Karawang plant of HPM, realizing local content
as high as 85%. To coincide with the production of the Brio Satya, HPM will
expand the annual production capacity of its existing plant from the current
70,000 units to 80,000 units. Combined with the capacity of the second plant,
which will become operational in early 2014, the overall annual production
capacity of HPM will reach 200,000 units.
In addition to these new models, HPM exhibited the next-generation super
sports model NSX Concept, as well as the new Brio Sports (1.3L), a successor
model to the Thai-made Brio which became the best-selling vehicle in its class
with sales of approximately 15,000 units* in the first 12 months since August
2012 in Indonesia.
Comment by Takanobu Ito, President and CEO of Honda Motor Co., Ltd.:
"The Honda Mobilio is the first model Honda has developed especially for
the Indonesian market. Working closely with Honda operations here to study the
unique needs of Indonesian customers, this Honda Mobilio will fulfill the
dreams of Indonesian customers for an affordable family car featuring
Honda's high standard of quality. We will continue to support the
expansion of Honda business in Indonesia by introducing new products that meet
the needs of our Indonesian customers."
* Honda Caluculations as of August 2013
Honda Motor Co., Ltd. (TSE:7267/NYSE:HMC/LSE:HNDA.L) is one of the leading
manufacturers of automobiles and power products and the largest manufacture of
motorcycles in the world. Honda has always sought to provide genuine
satisfaction to people worldwide. The result is more than 120 manufacturing
facilities in 30 countries worldwide, producing a wide range of products,
including motorcycles, ATVs, generators, marine engines, lawn and garden
equipment and automobiles that bring the company into contact with over 19
million customers annually. For more information, please visit
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