One Day Only -- Chili's Donates 100 Percent of Net Profits to St. Jude
Children's Research Hospital®
Guests make every bite count by participating in 'Donate Profits Day' Monday,
DALLAS, Sept. 19, 2013
DALLAS, Sept. 19, 2013 /PRNewswire/ -- Mark your calendar, grab a friend and
dine with Chili's® Grill & Bar Monday, Sept. 23 – it's as simple as that. For
the tenth year in a row, Chili's is contributing 100 percent of net profits on
this one day to St. Jude Children's Research Hospital® as part of the brand's
annual More Hope Campaign for St. Jude.
More than 1,200 participating Chili's restaurants nationwide will be ready to
take on the throngs of guests coming for what has become a staple of the
national fundraising campaign. To participate in Donate Profits Day, guests
can either dine in-restaurant or place a To Go order with Chili's Sept. 23 and
100 percent net profits of their check will go directly to St. Jude.
St. Jude is leading the way the world understands, treats and defeats
childhood cancer and other deadly diseases, and every September Chili's
partners with St. Jude to help continue the hospital's lifesaving work. The
More Hope Campaign also coincides with National Childhood Cancer Awareness
month, giving guests yet another reason to come into their neighborhood
Chili's and take advantage of all the different fundraising opportunities the
brand has to offer.
"The partnership between Chili's and St. Jude Children's Research Hospital is
as much about giving back as it is about tradition, and guests make plans
every year to dine or place a To Go order at their local restaurant on Donate
Profits Day," said Kelli Valade, chief operating officer of Chili's Grill &
Bar. "There is no other day during the year when you can simply enjoy any of
your favorite Chili's menu items, while helping a worthy cause at the same
time, ensuring no family ever receives a bill from St. Jude."
Guests' support of More Hope Campaign elements, like Donate Profits Day, has
helped Chili's raise more than $46 million for St. Jude to date. With the goal
of donating $50 million to St. Jude, the brand is just a few Donate Profits
Day orders of Baby Back Ribs and Oldtimer® Cheeseburgers from reaching the
"Chili's Grill & Bar is an amazing partner and each year we look forward to
Donate Profits Day when Chili's team members and customers in communities
across the nation come together to embrace St. Jude's lifesaving mission,"
said Richard Shadyac Jr., CEO of ALSAC/St. Jude Children's Research Hospital.
"We are fortunate to benefit from this long-term, $50 million partnership that
helps us raise tremendous awareness and funds to continue finding cures and
saving the lives of children around the world."
In addition to Donate Profits Day, there are a number of other ways guests can
donate at their local Chili's restaurant between now and the end of the More
Hope Campaign Sept. 25:
oDoubling up on the giving by indulging in Chili's new Chocolate Peanut
Butter Molten Cake with 30 cents from every dessert ordered going to St.
oColoring the brand's signature chili-pepper shaped coloring sheet for a
donation of the guest's choice; and
oPurchasing a ready-to-color T-shirt featuring the More Hope Campaign logo
for $12* and a MORE HOPE slap band for $4*.
*62 percent of the purchase price of each T-shirt, and 70 percent of the
purchase price of each Slap Band sold will be donated to St. Jude.
To learn more about the More Hope Campaign, visit morehope.chilis.com. Guests
can also stay in-the-know by following the brand on Facebook or joining
Chili's Email Club.
About St. Jude Children's Research Hospital
Since opening more than 50 years ago, St. Jude Children's Research Hospital
has changed the way the world treats childhood cancer and other
life-threatening diseases. No family ever pays St. Jude for the care their
child receives and, for every child treated here, thousands more have been
saved worldwide through St. Jude discoveries. The hospital has played a
pivotal role in pushing U.S. pediatric cancer survival rates from 20 to 80
percent overall, and is the first and only National Cancer
Institute-designated Comprehensive Cancer Center devoted solely to children.
It is also a leader in the research and treatment of blood disorders and
infectious diseases in children. St. Jude was founded by the late entertainer
Danny Thomas, who believed that no child should die in the dawn of life. Join
that missionby visitingstjude.org or following us on facebook.com/stjude and
About Chili's Grill & Bar
Chili's® Grill & Bar is the flagship brand of Dallas-based Brinker
International, Inc. (NYSE: EAT), a recognized leader in casual dining. Chili's
offers a variety of Southwestern-inspired, classic American favorites at
nearly 1,600 locations in 33 countries and two territories. In addition to
Chili's, Brinker owns and operates Maggiano's Little Italy®.
At Chili's, More Life Happens Here℠ around every table, every day, at every
Chili's across the country. Guests are encouraged to share their stories of
More Life Happening at their restaurant by connecting with the brand on
Chili's blog (blog.chilis.com), Facebook (http://facebook.com/chilis), Twitter
(http://twitter.com/chilis), YouTube (http://youtube.com/chilis) and Pinterest
(http://pinterest.com/chilis). For more brand-related information, please
SOURCE Chili's Grill & Bar
Contact: Angela Richmond, ALSAC/St. Jude, (901) 578-6658,
firstname.lastname@example.org; Maureen Locus, Chili's Grill & Bar, Media Hotline
(800) 775-7290, email@example.com
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