Publicis Groupe: Acquisition de Poke / Acquisition of Poke

          Publicis Groupe: Acquisition de Poke / Acquisition of Poke


Publicis Groupe  [Euronext Paris  FR0000130577, CAC  40] today  announced  the 
acquisition of POKE,  a UK leading  specialist digital agency,  from its  four 
founding shareholders and Mother Holdings Ltd.

The  agency,  which  was  founded  in   2001,  is  highly  regarded  for   its 
award-winning work for clients  that include Everything Everywhere,  Mulberry, 
Ted Baker, RNLI, iCity, SkyBet and the BBC.

POKE's expertise  across service  design,  UX, digital  architecture,  social, 
e-commerce, mobile and  product development complement  and enhance  Publicis' 
considerable existing capabilities across advertising, CRM, content  solutions 
and digital communications.

Nick Farnhill, POKE founding partner and CEO, said "We've had very  successful 
and rewarding  working  relationships  with Publicis  Conseil  in  France  and 
Publicis Chemistry  in  the  UK  for  some  time  working  across  Orange  and 
Everything Everywhere and the new partnership is simply a natural and positive
evolution of these relationships. Particularly appealing is the opportunity to
develop digital communication  solutions beyond  advertising with  our new  UK 
partners, the capacity  to operate  more effectively  internationally and  the 
potential of exciting  career opportunities  for our team.  Digital isn't  one 
thing. It's everything. So you can't get far without productive partnerships."

Jean-Yves Naouri, Publicis  Worldwide Executive Chairman  and Publicis  Groupe 
COO, said:  "POKE is  a  company that  we have  admired  for some  time.  This 
acquisition will further strengthen our Publicis  UK offering by adding a  new 
level of digital expertise, creativity and innovation to the Publicis UK group
of agencies."

Karen Buchanan, CEO  of Publicis London,  said: "POKE is  an incredible  brand 
with a  heritage of  producing award-winning  creative work  and an  open  and 
collaborative culture. Its skillset and  values very much complement those  of 
Publicis London  and  the  wider  UK  group and  can  only  help  us  continue 
delivering best-in-class for all our clients."

POKE will join Publicis Group UK, sitting alongside Publicis London,  Publicis 
Chemistry  and  Publicis  Blueprint,  and  further  strengthens  the   group's 
rapidly-expanding digital offering.

There are now four independent agencies within the UK Group, each equipped  to 
deliver digital solutions for  their own clients, but  also able to work  with 
and draw  upon the  specialist  expertise of  the  other agencies  within  the 
network both in the UK and globally.

Prior to the acquisition, POKE New  York completed a management buyout of  the 
company, re-launching  as  the  new, independent  digital  innovation  company 

About Publicis Groupe
Publicis Groupe [Euronext Paris  FR0000130577, CAC 40] is  one of the  world's 
leading communications groups. We offer the full range of services and skills:
digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH,  Leo 
Burnett, Publicis  Worldwide, Saatchi  & Saatchi),  public affairs,  corporate 
communications and  events (MSLGROUP),  media  strategy, planning  and  buying 
(Starcom MediaVest Group and  ZenithOptimedia) and healthcare  communications, 
with  Publicis  Healthcare  Communications   Group  (PHCG).  Present  in   108 
countries, the Groupe employs 60,000 professionals.     |      Twitter:@PublicisGroupe     |      Facebook:    |    Linkedin:     Publicis    Groupe     | |
Viva la Difference !

About Publicis Worldwide
Publicis Worldwide  ranks among  the largest  global marketing  communications 
companies. The network spans 82 countries with approximately 10,000 employees.
Its total offering  includes advertising; interactive  and digital  marketing; 
CRM and direct marketing. Publicis'  blue-chip client portfolio includes  some 
of the  world's best  known  companies: Airbus,  Coca-Cola, HP,  LG,  L'Oréal, 
Luxottica, Nestlé,  Orange,  P&G,  PayPal,  Renault,  Siemens,  Pernod-Ricard, 
sanofi-aventis, UBS, Teléfonica.

Contacts                    + 33
                     Communication                                      (0)1
Publicis Groupe      corporate                44 43
Peggy Nahmany         Investor                                        72 83
Martine Hue          Relations            + 33
Stéphanie             Investor                                        (0)1
Constand-Atellian    Relations                                           44 43
                                                                         65 00
Publicis London       CEO                                             + 33
Karen Buchanan                                                           (0)1
                      Founder and                                     44 43
Poke                 Partner                                             74 44
Nick Farnhill
                      Director of
Mother     Holdings  Mother Holding
Ltd.                  Ltd.
Robert Saville


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Source: Publicis Groupe via Thomson Reuters ONE
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