Tim Hortons celebrates coffee love and the expert care that goes into making
Canada's Favourite Coffee for National Coffee Day, September 29, 2013.
OAKVILLE, ON, Sept. 19, 2013 /CNW/ - What can Canadians live without for a
week? Alcohol? Absolutely. Facebook? No problem. Coffee? Not a chance.
When Canadians were asked in the Tim Hortons National Coffee Day Survey what
they would be most willing to give up for one week if they had to choose, 45
per cent said alcohol, 38 per cent said Facebook, while only 8 per cent chose
coffee. Similarly, when asked what they would most likely skip in the morning
if running late, 36 per cent of Canadians said they would forego checking
emails and social media, compared to a mere 7 per cent who'd be willing to
pass on their morning coffee. In fact, 81 per cent of Canadians who drink
coffee say they drink it every day.
"It's no surprise that coffee is an integral part of Canadians' day. From the
aroma to the taste, there's nothing quite as satisfying as a perfectly brewed
cup of coffee," says Dave McKay, Vice President, Beverages, Tim Hortons. "And
since nearly eight out of every 10 cups of coffee sold in Canada is served at
Tim Hortons, it's our mission to make sure we pour a freshly brewed, perfect
cup each and every time. In honour of National Coffee Day, want to say thank
you to our dedicated team of restaurant owners and team members across the
country who uphold our quality commitment, and to our loyal guests who visit
us every day."
So, what do Tim Hortons guests love most about their coffee? The survey showed
that for 87 per cent, it's the fact that Tim Hortons coffee is served hot and
20-minutes fresh, followed by the fact it's carefully brewed in small batches
at the perfect temperature (72 per cent) and it has a one-of-a-kind great
taste you can only get at Tim Hortons (70 per cent).
"There's good reason why we're Canada's Favourite Coffee," says Kevin West,
Senior Director, Coffee Operations, Tim Hortons. "We have an unwavering
commitment to ensuring our coffee is made to exacting standards that deliver a
superior, unequalled taste. From the way the beans are picked to how the
coffee is roasted under the direction of coffee masters, we take measures to
ensure superior quality coffee from bean to cup. We do this without ever
losing sight of our core value of providing an everyday experience centered on
warmth and hospitality."
To celebrate National Coffee Day, Tim Hortons will be hosting a Twitter party
on September 26, 2013 from 9:00 p.m. to 10:00 p.m. Fans can register at
www.shasherslife.com/2013/09/join-timscoffeeday-twitter-party-sept.html for a
chance to win $500 in Tim Cards and gifts. Surprises are also in store for
Twitter fans on September 29, 2013. Follow @TimHortons to celebrate National
Coffee Day with Tim Hortons and use #TimsCoffeeDay.
About the Tim Hortons National Coffee Day Survey:
Tim Hortons commissioned Research House to conduct an online custom survey of
1,005 coffee drinking Canadians aged 18 and older. Responses were collected
from September 9 to 12, 2013.
About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North
America based on market capitalization, and the largest in Canada. Operating
in the quick service segment of the restaurant industry, Tim Hortons appeals
to a broad range of consumer tastes, with a menu that includes premium coffee,
espresso-based hot and cold specialty drinks (including lattes, cappuccinos
and espresso shots), specialty teas and fruit smoothies, fresh baked goods
including our trademark donuts, grilled Panini and classic sandwiches, wraps,
soups, prepared foods and other food products. As of June 30(th), 2013, Tim
Hortons had 4,304 systemwide restaurants, including 3,468 in Canada, 807 in
the United States and 29 in the Gulf Cooperation Council. More information
about the Company is available at www.timhortons.com. Follow Tim Hortons on
SOURCE Tim Hortons
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-0- Sep/19/2013 12:00 GMT
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