Canadians Heart Coffee - Guess How Much?

Tim Hortons celebrates coffee love and the expert care that goes into making 
Canada's Favourite Coffee for National Coffee Day, September 29, 2013. 
OAKVILLE, ON, Sept. 19, 2013 /CNW/ - What can Canadians live without for a 
week? Alcohol? Absolutely. Facebook? No problem. Coffee? Not a chance. 
When Canadians were asked in the Tim Hortons National Coffee Day Survey what 
they would be most willing to give up for one week if they had to choose, 45 
per cent said alcohol, 38 per cent said Facebook, while only 8 per cent chose 
coffee. Similarly, when asked what they would most likely skip in the morning 
if running late, 36 per cent of Canadians said they would forego checking 
emails and social media, compared to a mere 7 per cent who'd be willing to 
pass on their morning coffee. In fact, 81 per cent of Canadians who drink 
coffee say they drink it every day. 
"It's no surprise that coffee is an integral part of Canadians' day. From the 
aroma to the taste, there's nothing quite as satisfying as a perfectly brewed 
cup of coffee," says Dave McKay, Vice President, Beverages, Tim Hortons. "And 
since nearly eight out of every 10 cups of coffee sold in Canada is served at 
Tim Hortons, it's our mission to make sure we pour a freshly brewed, perfect 
cup each and every time. In honour of National Coffee Day, want to say thank 
you to our dedicated team of restaurant owners and team members across the 
country who uphold our quality commitment, and to our loyal guests who visit 
us every day." 
So, what do Tim Hortons guests love most about their coffee? The survey showed 
that for 87 per cent, it's the fact that Tim Hortons coffee is served hot and 
20-minutes fresh, followed by the fact it's carefully brewed in small batches 
at the perfect temperature (72 per cent) and it has a one-of-a-kind great 
taste you can only get at Tim Hortons (70 per cent). 
"There's good reason why we're Canada's Favourite Coffee," says Kevin West, 
Senior Director, Coffee Operations, Tim Hortons. "We have an unwavering 
commitment to ensuring our coffee is made to exacting standards that deliver a 
superior, unequalled taste. From the way the beans are picked to how the 
coffee is roasted under the direction of coffee masters, we take measures to 
ensure superior quality coffee from bean to cup. We do this without ever 
losing sight of our core value of providing an everyday experience centered on 
warmth and hospitality." 
To celebrate National Coffee Day, Tim Hortons will be hosting a Twitter party 
on September 26, 2013 from 9:00 p.m. to 10:00 p.m. Fans can register at 
www.shasherslife.com/2013/09/join-timscoffeeday-twitter-party-sept.html for a 
chance to win $500 in Tim Cards and gifts. Surprises are also in store for 
Twitter fans on September 29, 2013. Follow @TimHortons to celebrate National 
Coffee Day with Tim Hortons and use #TimsCoffeeDay. 
About the Tim Hortons National Coffee Day Survey:
Tim Hortons commissioned Research House to conduct an online custom survey of 
1,005 coffee drinking Canadians aged 18 and older. Responses were collected 
from September 9 to 12, 2013. 
About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North 
America based on market capitalization, and the largest in Canada. Operating 
in the quick service segment of the restaurant industry, Tim Hortons appeals 
to a broad range of consumer tastes, with a menu that includes premium coffee, 
espresso-based hot and cold specialty drinks (including lattes, cappuccinos 
and espresso shots), specialty teas and fruit smoothies, fresh baked goods 
including our trademark donuts, grilled Panini and classic sandwiches, wraps, 
soups, prepared foods and other food products. As of June 30(th), 2013, Tim 
Hortons had 4,304 systemwide restaurants, including 3,468 in Canada, 807 in 
the United States and 29 in the Gulf Cooperation Council. More information 
about the Company is available at www.timhortons.com. Follow Tim Hortons on 
Twitter: www.twitter.com/timhortons.
 

SOURCE  Tim Hortons 
For further information or to arrange an interview, please contact: 
Michelle Robichaud robichaud_michelle@timhortons.com 905-339-5047 
Image with caption: "The Art Of Coffee - From Bean To Cup (CNW Group/Tim 
Hortons)". Image available at:  
http://photos.newswire.ca/images/download/20130919_C8658_PHOTO_EN_31051.jpg 
PDF available at:  
http://stream1.newswire.ca/media/2013/09/19/20130919_C8658_DOC_EN_31059.pdf 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/September2013/19/c8658.html 
CO: Tim Hortons
ST: Ontario
NI: RES FBR FOD ECOSURV CONF MED  
-0- Sep/19/2013 12:00 GMT
 
 
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