Start Your Engines! Casio And Infiniti Red Bull Racing Team Up To Launch Limited Edition Timepiece

   Start Your Engines! Casio And Infiniti Red Bull Racing Team Up To Launch
                          Limited Edition Timepiece

EDIFICE ERA200RBP-1A Embodies the Vitality of Motorsports Racing with Striking
Design and Intelligent Features

PR Newswire

DOVER, N.J., Sept. 19, 2013

DOVER, N.J., Sept.19, 2013 /PRNewswire/ --Casio America, Inc., an official
team partner of the Infiniti Red Bull RacingFormula One team, is pleased to
announce its latest limited edition EDIFICE men's timepiece – the
ERA200RBP-1A. Based on Casio EDIFICE's philosophy of "speed and
intelligence," the ERA200RBP-1A's sporty yet sophisticated design emphasizes
the vitality of motorsports racing.

"Our limited edition Red Bull Edifice was crafted based on input from the Red
Bull team," said Shigenori Itoh, Chairman and CEO of Casio America, Inc. "We
look forward to collaborating on many more EDIFICE timepieces and being a part
of the team's continued success in 2013!"

The ERA200RBP-1A is equipped with Casio's Twin Sensor Technology and offers a
digital compass with needle indicator and bearing memory along with a
thermometer. A tachymeter on the inner-dial enables users to measure speed
over a measured mile/kilometer. This new limited edition timepiece also
provides a variety of other features including a Super Illuminator LED, 100M
water resistance, 1/100^th second stopwatch, five alarms, and world time for
48 cities+ UTC.

"Fueled by a number of features and a lightweight design this watch exudes an
air of precision and speed – similar to that of our Red Bull Racing cars,"
commented Sebastian Vettel, Infiniti Red Bull Racing's double Formula One
World Champion.

Designed with a black IP bezel and a band, the ERA200RBP-1A watch dial
incorporates Red Bull Racing's blue and red team colors as well as its dynamic
logo. Casio's limited edition ERA200RBP-1A will be available at select
retailers, nationwide beginning in August 2013, for an MSRP of $450. For more
information on Casio's EDIFICE men's watch Collection, please visit

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer
Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer
electronics and business equipment solutions. Established in 1957, Casio
America, Inc. markets calculators, keyboards, digital cameras, mobile
presentation devices, disc title and label printers, watches, cash registers
and other consumer electronic products. Casio has strived to fulfill its
corporate creed of "creativity and contribution" through the introduction of
innovative and imaginative products. For more information, visit

SOURCE Casio America, Inc.

Contact: Christine Azzolino/Amanda Pecora, Coyne PR, (973) 588-2000,,; S. Salter/S. Vander Schans, CASIO
AMERICA, INC., (973) 361-5400,,
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