Russell Brands Launches 'Russell' Collection at Walmart
Heritage Sports Apparel Manufacturer Develops Performance Apparel at Value
BOWLING GREEN, Ky., Sept. 18, 2013
BOWLING GREEN, Ky., Sept. 18, 2013 /PRNewswire/ --Russell Brands, LLC,
announced today that its new performance men's collection, Russell, will
launch at Walmart stores nationwide and online at Walmart.com.
"The Russell collection was made for consumers who demand performance and
style in their active wear, but don't wish to pay exorbitant amounts to
achieve both," said Bill Newton, executive vice president and CMO for Russell
Brands. "This apparel delivers on performance and quality, but is priced
appropriately for everyone to enjoy."
The Russell line includes 50 performance items for men including tops such as
fleece hoodies, bottoms, underwear and socks. The line is made with dri-power
360™ materials, that wick moisture away and help keep wearers dry and
comfortable, as well as other performance technology at low prices.
"At Walmart, our focus is on offering quality apparel products at amazing
prices," added Tom Dougherty, vice president of men's apparel for Walmart
U.S. "We don't believe customers should have to pay a premium for
top-of-the-line active wear. The Russell line offers top performance products
at the low prices our customers expect."
Other features of the Russell line include reflective accents to provide extra
visibility in low-light, mesh inserts for increased breathability, stretch
fabrications that allow for comfortable fit as well as free range of movement
and media loops to keep your cords organized. In addition to the men's line
available in all stores, Walmart will offer a boy's line in select stores
across the country. For more information about the collection visit
ABOUT RUSSELL BRANDS, LLC
For more than 100 years, Russell has supplied America's athletes and teams
with the latest innovations to help them perform at their best and is a
leading supplier of apparel and team uniforms at the high school, college and
professional levels. Russell's collegiate licensed products and athletic wear
are broadly distributed and marketed through department stores, sports
specialty stores, retail chains and college bookstores. Russell, available at
Walmart, is the active apparel brand that connects a consumer's product
performance needs with value and comfort for life's everyday activities.
SOURCE Russell Brands, LLC
Contact: Jaclyn Schmader, Ketchum Sports & Entertainment, 212.796.9812,
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