New JBS 1855(R) Beef Website Features Historically Fine Angus Beef
GREELEY, Colo., Sept. 18, 2013 (GLOBE NEWSWIRE) -- JBS USA announces the
launch of 1855Beef.com, an interactive website that highlights our signature
1855^® Black Angus Beef program. The website serves as an easy-to-use sales
resource and informational tool for retail and foodservice operators, as well
as a useful source of information for consumers.
"Connecting with consumers and providing educational tools is a critical
element of our business," said Katy Bruce, brand manager at JBS USA. "With the
increasing popularity of online resources, 1855Beef.com is essential to
effectively communicating with customers and consumers about our signature
1855^® Black Angus Beef program."
Angus beef is known for its exceptional tenderness and flavor, delivering an
unforgettable meal every time. The 1855^® beef website details our process and
how it impacts the final product. With only 13 percent of cattle meeting our
strict selection criteria, 1855^® Black Angus Beef delivers a level of
unmatched consistency, differentiating customers from their competition and
creating a loyal consumer base for repeat sales.
"1855Beef.com illustrates the attributes of our premium USDA Prime and Upper
Two-Thirds Choice Angus program and features an interactive forum for
consumers to ask questions," Bruce said. "The website provides our retail and
foodservice customers access to professional sales tools and marketing
1855^® Black Angus Beef is a product of JBS USA, an indirect, wholly-owned
subsidiary of JBS S.A., the world's leading animal protein processor. JBS USA
is a leading processor of beef, pork and lamb in the U.S., a leading processor
of beef in Canada and a leading processor of beef and lamb in Australia. JBS
USA processes, prepares, packages and delivers fresh, further-processed and
value-added beef and pork products for sale to customers in more than 100
countries on five continents. JBS USA is also a majority shareholder of
Pilgrim's Pride Corporation, the second largest poultry company in the U.S.
For more information, visit www.jbssa.com.
For additional details about 1855^® Black Angus Beef, please contact Tyler
Brown, JBS USA Director of Premium Beef Programs, at (970) 506-8078.
CONTACT: Tyler Brown
JBS USA Director of Premium Beef Programs
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