True Drinks Announces Distribution at Harris Teeter Supermarkets

True Drinks Announces Distribution at Harris Teeter Supermarkets 
IRVINE, CA  -- (Marketwired) -- 09/18/13 --  True Drinks, Inc.
(OTCQB: TRUU), a healthy beverage provider with major entertainment
and media company licensing agreements for use of their characters on
its proprietary, patented bottles, today announced that the Company
has gained distribution for AquaBallâ„¢ Naturally Flavored Water at all
Harris Teeter locations.  
Harris Teeter supermarkets operate in over 200 supermarkets in
Florida, Georgia, South Carolina, North Carolina, Tennessee,
Virginia, Maryland, Delaware and the District of Columbia and had
sales of over $4.5 billion in 2012.  
Jason Dorfman, National Director of Sales for True Drinks, commented,
"We are extremely pleased that Harris Teeter has accepted AquaBall
Naturally Flavored Water into its stores chain-wide. Harris Teeter is
a natural fit for our products being that they are extremely focused
on offering better-for-you alternatives to their customers. Harris
Teeter understands the importance of healthy hydration and living a
balanced and healthy lifestyle." 
Steve Kravitz of Harris Teeter added, "AquaBall is a great addition
to our stores, giving parents a healthier choice in beverages for
their children. With the alarming increase in childhood obesity, we
launched our yourwellness program in 2006, and our yourwellness for
families program is a tool to help families optimize their children's
health and well-being. AquaBall fits perfectly with our focus on
providing healthy alternatives for kids." 
About True Drinks, Inc.
True Drinks, Inc. is a beverage company with licensing agreements
with major entertainment and media companies for use of their
characters on its proprietary, patented bottles. AquaBallâ„¢ Naturally
Flavored Water, the Company's vitamin-enhanced water that was created
as a 0 calorie, sugar-free alternative to juice and soda for kids, is
currently being sold into mass-market retailers throughout the United
States. For more information, please visit and  
About Harris Teeter
Harris Teeter, Inc. (Harris Teeter), a wholly-owned subsidiary of
Harris Teeter Supermarkets, Inc., was co-founded in 1960 by North
Carolina grocers W.T. Harris and Willis Teeter. Harris Teeter now
operates over 200 stores in eight states and the District of Columbia
and is traded under Harris Teeter Supermarkets, Inc. on the New York
Stock Exchange. For more information, please visit 
Any statements contained in this document that are not historical
facts are forward-looking statements as defined in the U.S. Private
Securities Litigation Reform Act of 1995. Words such as "anticipate,"
"believe," "estimate," "expect," "forecast," "intend," "may," "plan,"
"project," "predict," "if," "should" and "will" and similar
expressions as they relate to True Drinks, Inc. are intended to
identify such forward-looking statements. True Drinks, Inc. may from
time to time update these publicly announced projections, but it is
not obligated to do so. Any projections of future results of
operations or the anticipated benefits of the merger and other
aspects of the proposed merger should not be construed in any manner
as a guarantee that such results or other events will in fact occur.
These projections are subject to change and could differ materially
from final reported results. For a discussion of such risks and
uncertainties, see "Risk Factors" in True Drink's report on Form 10-K
filed with the Securities and Exchange Commission and its other
filings under the Securities Exchange Act of 1934, as amended.
Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the dates on which
they are made.  
Investor Relations 
True Drinks, Inc.
18552 MacArthur Blvd., Ste. 325
Irvine, CA 92612
Alliance Advisors, LLC
Alan Sheinwald
(914) 669-0222 
Valter Pinto
(914) 669-0222 x201
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