WebMetro Presents, How Real Engagement Drives Conversion Rates at the
Electronic Retailing Association Direct-to-Consumers 2013 Convention
Learn How to Optimize Prospect Conversion Rates, Create Relevant and Engaging
Customer Experiences That Increase Overall Marketing Performance
SAN DIMAS, Calif. -- September 18, 2013
Leading digital marketing agency, WebMetro, a TeleTech company, is honored to
announce that Karen Helweg, vice president of user engagement, will present
“How Real Engagement Drives Up Conversion Rates” at the Electronic Retailing
Association (ERA) Direct-to-Consumers (D2C) Convention on September 26, 2013,
at 11:30 a.m. PT, in Las Vegas, Nevada.
Direct response advertisers spend millions of dollars to drive prospects to
websites, but often fail to provide a relevant and engaging experience. It is
this troublesome and common issue that Helweg will address during her session.
Helweg will discuss how, with proper investing, advertisers can drive the
greatest number of website sales. Helweg will also talk about how top
advertisers are using conversion rate optimization programs and testing tools
such as heat maps to determine engagement, reduce abandonment, uncover
segmentation opportunities, and develop content for continuous optimization.
Additionally, attendees will learn how an ongoing conversion rate optimization
program impacts overall marketing performance, including revenue gains and
WHAT: How Real Engagement Drives Up Conversion Rates, ERA D2C
WHEN: September 26, 2013 at 11:30 a.m. PT
WHERE: Wynn Hotel and Casino, Las Vegas, NV
WHO: Karen Helweg, vice president of user engagement, WebMetro
HOW: To learn more about Conversion Rate Optimization, please visit
REGISTER AT: www.d2cshow.org
Karen Helweg is the vice president of user engagement at WebMetro. She is
responsible for channel integration, landing page testing, and ongoing
optimization of all online channels; including conversion rate and funnel
optimization. In her role, Helweg guides everything from multivariate testing
to behavioral analytics.
Founded in 1995, WebMetro is one of the largest and fastest-growing U.S.
search marketing agencies. Competitive brands engage WebMetro to create and
implement successful integrated marketing strategies for increasing online
market share, lowering acquisition costs, and penetrating new markets. The
digital marketing agency provides paid search, SEO, mobile search, user
engagement and conversion rate optimization services, and online media
strategies including the integration of display advertising, social
advertising, and email marketing. WebMetro is a wholly owned subsidiary of
TeleTech Holdings, Inc. (NASDAQ: TTEC) and a key part of TeleTech’s Customer
Growth Services division, Revana. For more information about WebMetro, please
visit www.webmetro.com, call 866.276.9417, or email firstname.lastname@example.org.
Pathway Communications for WebMetro
Theresa Smith, +1 818-704-8481
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