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Ascend Hotel Collection Expands in Europe, Adds First Hotel in Australia

   Ascend Hotel Collection Expands in Europe, Adds First Hotel in Australia

PR Newswire

PHOENIX, Sept. 18, 2013

PHOENIX, Sept. 18, 2013 /PRNewswire/ --Ascend Hotel Collection from Choice
Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel
companies, continues its global expansion with the announcement today that two
boutique hotels have joined the portfolio. These properties are the gibson
hotel, Dublin, Ireland and Lindenwarrah at Milawa, Australia. The announcement
was made to industry insiders at the 19^th annual meeting of The Lodging
Conference in Phoenix, Arizona.

Ascend Hotel Collection is a portfolio of upscale independent hotels with rich
local character. With its latest additions, the group now has 108 properties
in North America, Europe, the Caribbean and Australia.

"Ascend Hotel Collection continues to gain prominence as it grows
internationally," said Michael Murphy, senior vice president of upscale brands
atChoice Hotels International. "The Collection offers hoteliers and guests
the best of both worlds – a unique, upscale experience coupled with the
backing of one of the world's largest hospitality franchisors. With each
property offering its own local flavor and an uncompromising commitment to
service, these newest member hotels align perfectly with our distinctive
portfolio."

Since the beginning of this year, Ascend Hotel Collection has opened 38
hotels, many in top business and leisure destinations like Napa Valley, Miami
and Cape Cod. Newly signed agreements call for continued growth during the
next two years internationally and in key domestic markets, includingNew York
City and theCaribbean. Members of Ascend Hotel Collection maintain their
individuality while being able to leverage Choice Hotels International's
robust global distribution, sales, marketing and technology platforms. Member
hotels also benefit from Choice Privileges, one of the industry's fastest
growing guest loyalty programs.

Gibson Hotel
Located in Dublin's new cultural hub, the gibson hotel is 10 minutes from the
airport and a short stroll along the Liffey River to the city center. The
252-room property features cutting-edge design, high energy ambiance and guest
comfort. Visitors to the hotel can enjoy a destination restaurant and bar;
state-of-the-art gym; relaxation areas; courtyards; business center; and
extensive square feet of meeting space with sweeping views of the Dublin
cityscape.

Spanning two floors, the conference areahas nine contemporary meeting rooms
accommodating up to 300 people and is equipped with free Wi-Fi and the latest
audio-visual technology. An experienced team of event planners assures
impeccable, memorable affairs. Also part of the gibson hotel experience: a
relaxation area with sauna and steam room; Japanese copper baths on the
terrace with mountain vistas; and courtyards, with towering bamboos and water
features. Guests can enjoy a Zen-like atmosphere in the heart of the bustling
city.

Guestrooms feature custom furnishings, a soothing neutral color palette, plush
beds and natural light from floor-to-ceiling windows. Many rooms include
private balconies with stunning views of tranquil interior courtyards or the
Dublin skyline.

Lindenwarrah at Milawa
Lindenwarrah combines the distinctiveness of a boutique hotel with the
tranquility of its mountain and vineyard setting. Food and wine play a
prominent role at this retreat in the heart of the renowned Milawa Gourmet
Region. This hotel exudes laid-back luxury with 40 individually decorated
guestrooms and suites, a fine dining restaurant, bar, spa, lounges areas with
Australian artwork, rooftop terrace, sunny courtyards and state-of-the-art
meeting and event space.

Guestrooms feature contemporary furnishings and floor-to-ceiling windows
framing views of sunrises and sunsets. Rooms open onto balconies or peaceful
gardens. The bright, airy Restaurant Merlot serves breakfast and dinner
featuring fine regional cuisine. At the Spa at Lindenwarrah, guests can enjoy
massages or relax in a sauna andoutdoor solar-heated swimming pool. Bringing
a touch of the outdoors in, meeting and banquet space accommodates up to 120
people in modern, light-filled rooms thatopen onto a large terrace.

Lindenwarrah is next door to the famous Brown Brothers Winery and Epicurean
Center and within walking distance to other regional culinary delights. Or,
hop on a bike and pedal past acres of vineyards to villages with small
producers to fill your basket with nuts, honey, wine, olives and more.

AboutAscend Hotel Collection
TheAscend Hotel Collectionmembership program made its debut in late 2008 and
now has 108 hotels open throughoutthe United States,Canada, Europe,Central
America, Australiaand theCaribbean. The eclectic portfolio of upscale,
independent hotels appeals to the growing number of people who like to immerse
themselves in the destination and live like the locals when they travel.
Member hotels include TheGEM Hotelswith three boutique hotels inNew York
City;Postcard Inn, on the white sands of St. Pete Beach, Fla. on theGulf
ofMexico;Grand Hotel Costa Rica, in downtownSan Jose's Cultural
Square;Hotel Royal Williamin the chicNew St.Rock district of
downtownQuebec City;Nordic Light Hotel,Stockholm. For more information,
visitwww.ascendcollection.com.

AboutChoice Hotels
Choice Hotels International, Inc.franchises more than 6,200 hotels,
representing more than 500,000 rooms, inthe United Statesand more than 30
other countries and territories. As ofJune 30, 2013, 365 hotels,
representing more than 29,000 rooms, were under construction, awaiting
conversion or approved for development in the United States. Additionally, 83
hotels, representing approximately 7,200 rooms, were under construction,
awaiting conversion or approved for development in more than 15 other
countries and territories. The company'sComfort Inn, Comfort Suites,
Quality,Sleep Inn, Clarion, Cambria Suites, MainStay Suites,Suburban
Extended Stay Hotel,Econo Lodgeand Rodeway Inn brands, as well as its Ascend
Hotel Collectionmembership program, serve guests worldwide.

Choice Hotels Internationaloffers the Choice Privileges rewards program. With
nearly 18 million members worldwide, it is one of the fastest growing hotel
loyalty programs in the travel industry.

Additional corporate information can be found on theChoice Hotels
International, Inc.web site, which may be accessed atwww.choicehotels.com.

Forward-Looking Statements
Certain matters discussed in this press releaseconstitute forward-looking
statements within the meaning of the Private Securities Litigation Reform Act
of 1995.Generally, our use of words such as "expect," "estimate," "believe,"
"anticipate," "will," "forecast," "plan", " project," "assume" or similar
words of futurity identify such forward-looking
statements.Theseforward-looking statements are based on management's current
beliefs, assumptions and expectations regarding future events, which in turn
are based on information currently available to management.Such statements
may relate to projectionsof the company's revenue, earnings and other
financial and operational measures, company debt levels, ability to repay
outstanding indebtedness, payment of dividends, and future operations, among
other matters.We caution you not to place undue reliance on any such
forward-looking statements.Forward-looking statements do not guarantee future
performance and involve known and unknown risks, uncertainties and other
factors.

Several factors could cause actual results, performance or achievements of
both theAscend Hotel Collectionand the company to differ materially from
those expressed in or contemplated by the forward-looking statements.Such
risks include, but are not limited to, changes to general, domestic and
foreign economic conditions;operating risks common in the lodging and
franchising industries; changes to the desirability of our brands as viewed by
hotel operators and customers; changes to the terms or termination of our
contracts with franchisees; our ability to keep pace with improvements in
technology utilized for reservations systems and other operating systems;
fluctuations in the supply and demand for hotels rooms; andour ability to
manage effectively our indebtedness.These and other risk factors are
discussed in detail in the Risk Factors section of the company's Form 10-K for
the year ended December31, 2012, filed with theSecurities and Exchange
Commissionon February28, 2013 and our quarterly reports filed on Form
10-Q.We undertake no obligation to publicly update or revise any
forward-looking statement, whether as a result of new information, future
events or otherwise.

Choice Hotels,Choice Hotels International, Choice Privileges,Comfort Inn,
Comfort Suites, Quality,Sleep Inn, Clarion, Cambria Suites, MainStay
Suites,Suburban Extended Stay Hotel,Econo Lodge,Rodeway Inn,Ascend Hotel
Collectionand SkyTouch Technology are proprietary trademarks and service
marks ofChoice Hotels International, Inc. and its subsidiaries.

©2013Choice Hotels International, Inc. All rights reserved.

SOURCE Choice Hotels International, Inc.

Website: http://www.choicehotels.com
Contact: Choice Hotels: Sarah Lee, Tel: 301-628-4397,
sarah_lee@choicehotels.com
 
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