Gameloft and Essilor Envision Let's Golf! 3 in a New Light Through In-Game
Awareness Campaign: The Essilor Cup
PARIS, September 18, 2013
PARIS, September 18, 2013 /PRNewswire/ --
Gameloft, a leading global publisher of digital and social games, and Essilor,
the world leader in ophthalmic optics, today announced a partnership to offer
a new free version of Let's Golf! 3 on iPhone, iPad and iPod touch. This
innovative communication campaign aims at raising players' awareness on the
importance of good vision and on the need to check, correct and protect their
Let's Golf 3 - Essilor Cup unlocks the most difficult golf course of the game,
"Tuscany", which has been renamed Essilor Cup. Players simply need to answer a
fun quiz about vision and the means to preserve it. Two mini-games are also
available, for a limited time, where the players have to choose the right
glasses depending on lighty conditions to optimize performance on the course.
It's a way to educate players about the importance of good vision and how
adapted glasses can provide correction, eye protection and visual comfort.
"Gameloft is proud to offer Essilor an innovative medium to reach consumers
through a playful experience," says Alexandre Tan, VP of Brand Partnerships at
Gameloft. "This collaboration will offer Essilor a new way to promote an
awareness campaign while offering our players high-quality content within the
universe of the game."
The new version of Let's Golf! 3 is downloadable for free on the App Store.
For more information regarding Essilor, click here.
A leading global publisher of digital and social games, Gameloft® has
established itself as one of the top innovators in its field since 2000.
Gameloft creates games for all digital platforms, including mobile phones,
smartphones and tablets (including Apple® iOS and Android® devices), set-top
boxes and connected TVs. Gameloft operates its own established franchises such
as Asphalt®, Order & Chaos, Modern Combat or Dungeon Hunter and also partners
with major rights holders including Universal®, Illumination Entertainment®,
Disney®, Marvel®, Hasbro®, FOX®, Mattel® and Ferrari®.
Gameloft is present on all continents, distributes its games in over 100
countries and employs over 5,000 developers.
Gameloft is listed on NYSE Euronext Paris (Euronext: GFT.PA, Bloomberg: GFT
FP, Reuters: GLFT.PA). Gameloft is traded OTC in the US (sponsored Level 1 ADR
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