Investing in Growth, Wasabi Rabbit Names Eliot Phillips EVP of Business
Acquiring Senior Talent Is Part of the Agency's Aggressive Growth
NEW YORK, NY -- (Marketwired) -- 09/18/13 -- Wasabi Rabbit, a
leading digital branding and innovation agency, has named Eliot
Phillips as its Executive Vice President of Business Development. In
the midst of rapid year-over-year growth, this move reflects the
firm's commitment to aggressive, but strategic, expansion.
Phillips brings 25 years of experience to the team. He joins Wasabi
Rabbit after holding senior positions with leading strategic branding
and design firms including Lippincott, Siegel+Gale and Pentagram. As
a Partner at Lippincott, Phillips was responsible for building the
Interactive Services Practice and developing online customer
experience solutions for clients including Cognizant, Doosan,
IBM/Freescale Semiconductor, Johnson Controls and Nokia. Earlier, at
Siegel+Gale, Phillips served as Senior Interactive Strategist and
developed online and simplified communication products for clients
including AT&T, Capital One and Northern Trust. He was also the
eStrategy Officer at BusinessEdge Solutions, now a part of EMC.
As Wasabi Rabbit's EVP of Business Development, Phillips will be
accountable for the agency's sales and marketing program. "We're
committed to accelerating the firm's growth by acquiring strategic
capabilities, including senior talent with superior brand
experience," explained John Mustin, CEO of Wasabi Rabbit. "Eliot will
be a major asset as we continue to attract brands seeking daring
creative, elevated demand, heightened sales and deepened customer
Phillips commented, "Wasabi Rabbit's work sells itself. It's one of
the few agencies today effectively integrating customer insights,
brand strategy and KPIs as the bases for improving its clients'
business results. I'm eagerly looking forward to working with such a
sharp, passionate and innovative team."
As Wasabi Rabbit continues to add new clients, the firm is also
bolstering its team by adding exceptional people who bring unique
thoughts, inspired action and unbridled enthusiasm to the table.
Specific career opportunities and requirements are located on the
company's LinkedIn page.
About Wasabi Rabbit:
Wasabi Rabbit is a 100% veteran-owned marketing
communication firm specializing in guiding brands through periods of
transition to greater success. Whether revitalizing brand power in
new media, or rationalizing brand strategy and meaning post-merger,
the agency manages complexity and defines a brand's future. Using
tested methodology, the firm focuses on achieving predictable,
actionable and scalable results for every campaign. Its clients
appreciate the agency fully delivering the brand through daring
creative that stands out in today's multi-channel, multi-screen and
social marketplace. Wasabi Rabbit is based in New York. Learn more at
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Taylor Ray Orsbon
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