Adara Announces New Travel Industry Partners and Rapid Momentum in Europe

  Adara Announces New Travel Industry Partners and Rapid Momentum in Europe

PR Newswire

MOUNTAIN VIEW, Calif. and DUBLIN, Sept. 18, 2013

MOUNTAIN VIEW,Calif.and DUBLIN, Sept. 18, 2013 /PRNewswire/--Adara, a
global leader in helping marketers connect with targeted traveler audiences,
today announced rapid momentum for its recent Europe expansion.

Having announced its first European partner in April, Adara now has a total of
24 travel companies on its fast-growing list of European data partners,
including three of Europe's largest online travel agencies and a leading
travel distributor, as well as prominent airlines, hotel companies, ground
transport and travel activity specialists. Adara also tapped Yahoo veteran
Ann Reilly as Vice President, International Sales. Reilly will lead Adara's
sales team in Europe, Middle East, Africa and other international markets. 

An expert in digital advertising, Reilly has extensive sales management
experience in international settings. She most recently served as a
Commercial Director for YAHOO! EMEA in Barcelona, where she created and
executed European sales strategy and vision for Yahoo!'s mid-market search and
display advertising teams.

Tobias Wessels, Vice President of Europe, has spearheaded Adara's partner
expansion throughout the region. Wessels will drive future partnerships across
Europe, Middle East and Africa and manage Adara's international headquarters
in Dublin, Ireland. Formerly CFO at GoogleX, Google's incubator for moonshot
projects, Wessels previously was Adara's Director of Business Development in
Mountain View, CA.

Adara collects first-party data directly from more than 65 of the world's top
travel companies. Data partners unlock revenues by making their website data
available in real-time to Adara.

Advertisers utilize Adara's platform to access search, booking and loyalty
data captured from their own websites, and from across the global travel
industry, for executing digital campaigns pinpointing travelers who are
planning and booking trips.

"Adara is experiencing significant growth in Europe," said Layton Han, Adara's
CEO. "We attribute this momentum to our innovative approach to data-driven
marketing and our track record in helping travel companies turn data into new
revenue streams. We're making big data available to digital advertisers in a
way it's never been available before."

Leading European travel companies that have joined Adara's fast-growing list
of partners include:

  oNational Express Group, Europe's largest scheduled coach service provider
    and operator of National Express and Eurolines brands. It carries more
    than 18 million customers a year to 1,000 destinations in the U.K. and
    serves major U.K. airports through its subsidiary Airlinks.
  oNational Rail Enquiries (NRE), the official source of information for all
    passenger rail services on the National Rail network in England, Wales and
    Scotland. Its website and mobile platforms draw millions of visitors per
  oLouvre Hotels Group, one of Europe's largest hotel groups and a key player
    in the international hotel industry with more than 1,100 hotels in 43
  oSTA Travel, based in London, the world's largest youth travel company,
    employing more than 2,500 people in 17 countries, and working with
    franchises and licensing partners in 73 further counties. STA Travel's
    retail divisions have more than 220 branches worldwide.
  oCity Discovery, an activity specialist that offers sightseeing tours,
    travel experiences and ground transportation worldwide.
  oFinnair, Finland's largest airline, which transports 9 million passengers
    a year, flying to more than 65 destinations in 30 counties.
  oLot Polish Airlines, Poland's flag carrier, which flies to 60 destinations
    in Europe the Middle East, North America and Asia. It is the first
    European airline flying on Boeing 787 Dreamliner aircraft.
  oairBaltic, the Latvian flag carrier., a leading flight and holiday meta search site, based in
    the UK with a global presence.
  oHostelBookers, one of the largest hostel providers in Europe.

"These new partners represent a significant expansion of Adara's already
massive collection of consumer travel data," Wessels said. "Together, these
travel companies account for a huge volume of web traffic, offering an
enormous opportunity to marketers targeting premium travel audiences across

"We're excited that European companies are recognizing Adara's ability to help
digital advertisers target travelers at scale with the right message at the
right time," said Han. "Our precision-targeting platform allows marketers to
leverage first-party data on a huge scale so they can cost-effectively focus
advertising dollars on travelers who are actually in-market, planning their

About Adara:
Adara is a global leader in helping consumer brands find new customers using
advanced precision-targeting technology powered by Big Data sourced from the
world's leading travel and hospitality companies. Adara has partnered with
many of the world's largest airlines, hotels, and travel distributors to help
them monetize their website data while protecting consumer privacy, personal
information and purchase data.

Adara's partners gain new revenue streams and the ability to deepen customer
relationships through highly targeted marketing programs. Adara's unparalleled
access to first-party data combined with proprietary technology enables
advertisers to execute and optimize highly effective display, mobile, video,
and social media ad campaigns. Adara was founded in 2005 and is headquartered
in Mountain View, CA.


Contact: Carol Jouzaitis,
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