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TransAct’s Ithaca® 9700 Food Safety Terminal Gains Industry Momentum as Company Surpasses 100 Customer Trials

  TransAct’s Ithaca® 9700 Food Safety Terminal Gains Industry Momentum as
  Company Surpasses 100 Customer Trials

 - Industry-Leading Food Safety Solution Addresses Global Opportunity of Over
                             700,000 Terminals -

Business Wire

HAMDEN, Conn. -- September 18, 2013

Highlighting growing industry interest in the Company’s innovative food safety
terminal solution, TransAct Technologies Incorporated (Nasdaq: TACT)
(“TransAct”), a global leader in market-specific solutions, including
printers, terminals, software and other products for transaction-based and
other industries, announced today that it recently surpassed 100 customer
trials for the Ithaca® 9700. Since the start of production in October 2012,
the innovative Ithaca 9700 food safety terminal has provided restaurant and
food service operators with an easy to deploy solution that improves
operations by saving time, cutting food waste and the risk of food spoilage,
and reducing labor costs.

The trials to date feature menus customized for each of the 100 potential
customers, encompassing over 60 different restaurant companies in six
countries and representing an aggregate opportunity of approximately 60,000
terminals. Following software enhancements for the Ithaca 9700 completed in
June 2013 based on customer feedback, TransAct was able to provide custom
design solutions and new features and functions that provided enhanced
solutions for the many trials underway. Trials for the Ithaca 9700 typically
take from six to twelve months before a purchasing decision is made.

Bart Shuldman, Chairman and Chief Executive Officer of TransAct Technologies,
commented, “The inflection point for the Ithaca 9700 has started given the
acceleration in the number of product trials initiated over the last several
months. Since its introduction, our engineering team has done a phenomenal job
in further enhancing the Ithaca 9700 to address the specific technology needs
of a wide variety of restaurant and food service operators. This has allowed
us to work very closely with each potential customer to provide them with
customized menus, nutritional labels, food segmentation and other custom
design solutions. It has also strengthened the terminal’s appeal and the value
TransAct offers to a diverse array of unique potential customers around the
world, thus translating into new trials and potential sales momentum.

“We are particularly encouraged by the brand and geographic diversity of the
quick service and casual restaurant customers interested in the Ithaca 9700.
This is clear evidence that the Ithaca 9700 addresses a significant global
industry opportunity and is being embraced by restaurant and food service
operators around the world as the preferred choice for food safety solutions.
With over 100 trials initiated to date, the number of potential sales
opportunities for the Ithaca 9700 continues to grow.”

The Ithaca 9700 food safety terminal is an innovative new product for
restaurant and food service operators, allowing them to quickly print
easy-to-read expiration and “enjoy by” date labels, making food spoilage much
more manageable. Featuring a large, easy-to-read 8.4-inch color touch screen
display, the PC-based terminal also allows operators to quickly change their
menu items, print accurate calorie counts on food items and generate accurate
“prep” and “grab-and-go” labels via an internal real-time clock. Available in
1- or 2-printer configurations, the Ithaca 9700 offers simple drop-in label
loading and can handle a variety of label widths and lengths.

Ithaca 9700 sales are growing as quick service and casual restaurants
increasingly understand the efficiency and operational benefits TransAct’s
easy-to-use solution brings to their business. The Ithaca 9700 is uniquely
positioned to help all foodservice providers better comply with federal, state
and local regulations by more fully automating their contamination prevention
processes while improving the overall quality of their product offerings.

For more information on the Ithaca 9700 food safety terminal, please visit
http://www.transact-tech.com.

About TransAct Technologies Incorporated

TransAct Technologies Incorporated is a leader in developing and manufacturing
market-specific solutions, including printers, terminals, software and other
products for transaction-based and other industries. These industries include
casino and gaming, lottery, food safety, banking, point-of-sale, hospitality,
oil and gas, and medical and mobile. Each individual market has distinct,
critical requirements for printing and the transaction is not complete until
the receipt and/or ticket is produced. TransAct printers and products are
designed from the ground up based on market-specific requirements and are sold
under the Ithaca®, Epic, EPICENTRAL® and Printrex® product brands. TransAct
distributes its printers through OEMs, value-added resellers, selected
distributors, and direct to end-users. TransAct has over 2.4 million printers
installed around the world. TransAct is also committed to providing
world-class printer service, spare parts, accessories and printing supplies to
its growing worldwide installed base of printers. Through its TransAct
Services Group, TransAct provides a complete range of supplies and consumable
items used in the printing and scanning activities of customers in the
hospitality, banking, retail, gaming, government and oil and gas exploration
markets. Through its webstore, http://www.transactsupplies.com, and a direct
selling team, TransAct addresses the on-line demand for these products.
TransAct is headquartered in Hamden, CT. For more information, please visit
http://www.transact-tech.com or call 203.859.6800.

Ithaca is a registered trademark of TRANSACT Technologies Incorporated. ©2013
TRANSACT Technologies Incorporated. All rights reserved.

Forward-Looking Statements

Certain statements in this press release include forward-looking statements.
Forward-looking statements generally can be identified by the use of
forward-looking terminology, such as "may", "will", "expect", "intend",
"estimate", "anticipate", "believe" or "continue" or the negative thereof or
other similar words. All forward-looking statements involve risks and
uncertainties, including, but are not limited to, customer acceptance and
market share gains, both domestically and internationally, in the face of
substantial competition from competitors that have broader lines of products
and greater financial resources; our competitors introducing new products into
the marketplace; our ability to successfully develop new products; our
dependence on significant customers; our dependence on significant vendors;
dependence on contract manufacturers for the assembly of a large portion of
our products in China; our ability to protect intellectual property; our
ability to recruit and retain quality employees as the Company grows; our
dependence on third parties for sales outside the United States, including
Australia, New Zealand, Europe, Latin America and Asia; the economic and
political conditions in the United States, Australia, New Zealand, Europe,
Latin America and Asia; marketplace acceptance of new products; risks
associated with foreign operations; the availability of third-party components
at reasonable prices; price wars or other significant pricing pressures
affecting the Company's products in the United States or abroad;risks
associated with potential future acquisitions; our new line of food safety and
oil and gas products will drive increased adoption by customers; the outcome
of the lawsuit between TransAct and Avery Dennison Corporation; and other risk
factors detailed from time to time in TransAct's reports filed with the
Securities and Exchange Commission. Actual results may differ materially from
those discussed in, or implied by, the forward-looking statements. The
forward-looking statements speak only as of the date of this release and the
Company assumes no duty to update them to reflect new, changing or
unanticipated events or circumstances.

Contact:

Investors:
TransAct Technologies Incorporated
Steve DeMartino, 203-859-6810
President and Chief Financial Officer
or
JCIR
Richard Land, Joseph Jaffoni, Jim Leahy
212-835-8500
tact@jcir.com
 
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