Red Robin Appoints John Schaufelberger Vice President of Brand Marketing
GREENWOOD VILLAGE, Colo., Sept. 17, 2013
GREENWOOD VILLAGE, Colo., Sept. 17, 2013 /PRNewswire/ -- Red Robin Gourmet
Burgers, Inc., (NASDAQ: RRGB), a casual dining restaurant chain focused on
serving an innovative selection of high-quality gourmet burgers in a
family-friendly atmosphere, today announced the appointment of John
Schaufelberger as vice president of Brand Marketing. Schaufelberger will be
responsible for overseeing Red Robin's advertising, media, national
promotions, communications and in-store merchandising.
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Schaufelberger brings to Red Robin more than 20 years of national and
international experience in development and execution of brand marketing
strategy, programming and media planning, R&D innovation and new concept
"John is a tremendous addition to the Red Robin team as we continue to
transform Red Robin into an industry-leading casual dining brand," said Denny
Marie Post, Red Robin senior vice president and chief marketing officer. "His
leadership experience in marketing, both in the U.S. and overseas and in both
quick service and casual dining, make John an ideal fit for the Red robin team
today and into the future."
Before joining Red Robin, Schaufelberger served as vice president of Marketing
Communications for Applebee's where he served as the most senior marketing
communications leader and contributed to same store sales growth by
establishing an integrated marketing calendar, programming and media plans to
support the launch of new brand positioning. He previously served as senior
vice president of Marketing and communications for Burger King in Europe, the
Middle East and Africa, leading the region-wide marketing team and helping the
brand achieve strong increases in same store sales and traffic. His extensive
restaurant industry experience includes product marketing, culinary and
innovation with the Burger King brand in the U.S. as well as internationally.
Prior to Burger King, John also led the marketing efforts for Arby's
Restaurant Association, and began his career at Foote, Cone and Belding
Advertising working in various roles on the Taco Bell account.
Schaufelberger earned a Master of Business Administration degree in marketing
from Mercer University in Atlanta, Ga., and a Bachelor of Science degree in
business from the Miami University in Oxford, Ohio.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual dining restaurant
chain founded in 1969 that operates through its wholly-owned subsidiary, Red
Robin International, Inc., is the gourmet burger expert, famous for serving
more than two dozen craveable, high-quality burgers with Bottomless Steak
Fries® in a fun environment welcoming to guests of all ages. In addition to
its many burger offerings, Red Robin serves a wide variety of salads, soups,
appetizers, entrees, desserts and signature Mad Mixology® Beverages.There
are more than 470 Red Robin^® restaurants located across the United States and
Canada, including corporate-owned locations and those operating under
franchise agreements. Red Robin… YUMMM^®! Connect with Red Robin on Facebook
SOURCE Red Robin Gourmet Burgers, Inc.
Contact: Kevin Caulfield, Red Robin Gourmet Burgers, Inc., 303-846-5470,
email@example.com, Jamie Winter, Red Robin Gourmet Burgers, Inc.,
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