Gear Up For Your Next Adventure With Casio's Newest PRO TREK Timepiece

    Gear Up For Your Next Adventure With Casio's Newest PRO TREK Timepiece

PRW5050BN-5 Outfitted with Tough Movement and Triple Sensor Technology

PR Newswire

DOVER, N.J., Sept. 17, 2013

DOVER, N.J., Sept. 17, 2013 /PRNewswire/ --Casio America, Inc. is excited to
introduce the latest addition to its PRO TREK collection of outdoor timepieces
for men – the PRW5050BN-5. It is the first PRO TREK timepiece designed with a
silicone band offering a supple fit with abrasion resistance along with the
precision and reliability of PRO TREK's One-Triple Sensor technology– making
it the ideal instrument for outdoor enthusiasts.

"Our PRO TREK line has become a trusted brand for those looking for
comfortable, lightweight watches suitable for outdoor activities," said
Shigenori Itoh, Chairman and CEO of Casio America, Inc. "We are pleased to
introduce the PRW5050BN-5 to the line, delivering features in a analog/digital
design that exceed the needs of adventure seekers."

Equipped with Casio's Self-Adjusting Multi-Band 6 Atomic Timekeeping
technology, the PRW5050BN-5 alleviates concerns about changing the time, even
for daylight saving time and leap years. This timepiece automatically
synchronizes with atomic clocks in the US, Germany, the UK, China and two in
Japan based on the user's home city setting. With Casio's Triple Sensor
technology, the PRW5050BN-5 features an altimeter/barometer, thermometer and
digital compass. For compass directional readings, the second hand acts as a
needle indication North, while the bearing is displayed in the digital window.
The second hand can also be used to display altitude or barometric
differentials from prior readings.All three of these features accurately
monitor nature's elements and are designed for high energy activities.

The PRW5050BN-5 features Tough Movement Technology which automatically checks
and adjusts the hand home positioning at the 55^th minute of every hour. The
PRW5050BN-5 also operates with Casio's Tough Solar Power technology. Its
battery life is approximately six months without further exposure to light and
the watch has a Power Save feature that allows the timepiece to power down to
conserve power when not exposed to light for a certain period of time. This
energy-conscious timepiece can be charged even in low or fluorescent light,
eliminating the need for battery changes.

Casio's PRO TREK PRW5050BN-5 also offers water resistance up to 100 meters,
low temperature resistance (-10°C/14°F), world time (29 cities + UTC), a full
auto LED light with afterglow, neo-brite luminous hands and markers, five
Daily Alarms and more.

The PRW5050BN-5 is currently available at select retailers nationwide for an
MSRP of $470. For additional information on Casio's PRO TREK series of
timepieces, please visit

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer
Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer
electronics and business equipment solutions. Established in 1957, Casio
America, Inc. markets calculators, keyboards, digital cameras, mobile
presentation devices, disc title and label printers, watches, cash registers
and other consumer electronic products. Casio has strived to fulfill its
corporate creed of "creativity and contribution" through the introduction of
innovative and imaginative products. For more information, visit

SOURCE Casio America, Inc.

Contact: Christine Azzolino/Amanda Pecora, Coyne PR, (973) 588-2000,,; S. Salter/S. Vander Schans, CASIO
AMERICA, INC., (973) 361-5400,,
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