Control4 Expands Presence in China with New Technical Center in Shanghai

  Control4 Expands Presence in China with New Technical Center in Shanghai

Business Wire

SALT LAKE CITY -- September 17, 2013

Control4 (NASDAQ: CTRL), a market leader in home automation systems, today
announced its continued expansion in China with the opening of its new
Technical Center in Shanghai. The facility is designed to play a pivotal role
in broadening Control4’s Dealer channel, regional strategic relationships, and
customer reach across Asia.

Located in the Jing’an District, the new Control4® Technical Center features a
training room with nine hands-on training stations, an interactive
state-of-the-art experience center, and multiple demonstration areas. With
sales and support services a key priority, the new facility also includes a
devoted technical support area along with offices and conference space for
Control4 employees and visiting Dealers and strategic partners.

“Our new presence in Shanghai will provide dedicated local resources for our
Chinese Dealers and their customers,” said Martin Plaehn, Control4’s President
and CEO. “The Control4 Technical Center is designed to support our continued
business growth in Asia by providing professional training and certification
of Control4 Dealers, offering in-region personnel and driving new programs for
our Dealers across China – both in the field and via the web or phone, all
while offering a beautiful new Control4 showroom that can be used for product

Control4 began selling its solutions in China in 2011 and today has nearly 50
authorized Control4 residential and commercial Dealers in the region. To more
directly serve the Chinese market, Control4 is implementing a single-tier
direct-to-dealer distribution model and the new Shanghai facility should
greatly strengthen existing Dealer relationships, improve new Dealer
recruiting and training, and assist in establishing strategic relationships
with developers and architects to collectively deliver the automation
solutions that Chinese homeowners and businesses need and desire.

Control4 is expanding the full-time staff in Shanghai, including new positions
in sales, technical support, training, marketing and business development. The
Shanghai facility is already staffed to deliver weekly Dealer training
classes, provide daily technical support to Control4 Certified Dealers, and
support Chinese-focused marketing activities.

Earlier this year Control4 hosted several technical classes in China via its
worldwide Dealer Training Tour, training over two hundred new Control4
technicians in the region. To meet training demand, the new Control4 Technical
Center opens with a robust schedule of training classes scheduled for October
8-11, October 14-17, Oct 21-24, Nov 4-7, and Nov 11-14. Interested parties
should visit and click on “Become a Dealer” to begin
the qualification process and register for upcoming technical training

About Control4

Control4 [NASDAQ: CTRL] is a leading provider of automation systems for homes
and businesses, offering personalized control of lighting, music, video,
lighting, temperature security, communications and similar functionalities
into a unified home automation solution that enhances the daily lives of its
customers. Control4 unlocks the potential of connected devices, making
entertainment systems easier to use, homes more comfortable and energy
efficient, and families more secure. More than 75% of Control4’s consumers
have integrated two or more functionalities with Control4’s solution, which is
available through more than 2,800 custom integrators, retail outlets, and
distributors in over 80 countries. By delivering insightfully simple control
solutions that enhance the lives of individuals and families, Control4 is the
automation platform of choice for consumers, major consumer electronics
companies, hotels, and businesses around the world.

Forward Looking Statement

This press release contains “forward-looking statements” within the meaning of
the “safe harbor” provisions of the Private Securities Litigation Reform Act
of 1995, including but not limited to, statements regarding Control4’s
possible future products and financial outlook. All statements other than
statements of historical fact contained in this press release are
forward-looking statements. These forward-looking statements are made as of
the date they were first issued, and were based on the then-current
expectations, estimates, forecasts, and projections, as well as the beliefs
and assumptions of management. Forward-looking statements are subject to a
number of risks and uncertainties, many of which involve factors or
circumstances that are beyond Control4’s control. Control4’s actual results
could differ materially from those stated or implied in forward-looking
statements due to a number of factors, including but not limited to, risks
detailed in Control4’s most recent S-1/A filed with the Securities and
Exchange Commission, as well as other documents that may be filed by the
company from time to time with the Securities and Exchange Commission. Past
performance is not necessarily indicative of future results. The
forward-looking statements included in this press release represent Control4’s
views as of the date of this press release. The company anticipates that
subsequent events and developments may cause its views to change. Control4 has
no intention and undertakes no obligation to update or revise any
forward-looking statements, whether as a result of new information, future
events, or otherwise. These forward-looking statements should not be relied
upon as representing Control4’s views as of any date subsequent to the date of
this press release.


Caster Communications
Kelly Ahern, 401-792-7080
Press spacebar to pause and continue. Press esc to stop.