j2 Global(R) Survey Uncovers the Work Habits of Millennials
Data Uncovers Success Tips for New Generation of Entrepreneurs
LOS ANGELES, CA -- (Marketwired) -- 09/17/13 -- New data from a
recent j2 Global,(R) Inc. (NASDAQ: JCOM) survey underscores the fact
that the Millennial Generation is undergoing a significant career
shift today, trending away from the fruitless process of applying for
jobs and waiting for interview requests and toward launching
businesses of their own. As the most connected and technologically
equipped generation in human history, millennials are using today's
tools of communication, collaboration and mobility to become
entrepreneurs with little or no startup capital and few if any
According to a recent Gallup(R) poll, fewer Americans aged 18 to 29
worked full time for an employer in June 2013 (43.6%) than did so in
June 2012 (47.0%),(1) signaling that more millennials may have
skipped the traditional job search and started out on their own as
entrepreneurs. More than half of millennials (54%) have started their
own business or have the desire to start one as found in a recent
report by the Kauffman Foundation.(2)
How They Run Their Businesses: The App-hungry Millennial
Data extracted from a recent j2 Global(R) Mid Year Small Business
Report shows that millennial entrepreneurs make tremendous use of
mobile devices and apps to power their businesses. Indeed, 31 percent
of millennials get the most work done while commuting, and another 32
percent work during "downtime," such as watching TV or relaxing at
home. Additionally, 36 percent of millennials say they use more than
five apps to run their business and 56 percent can see themselves
being able to work entirely from an iPad or tablet in the next year.
Another surprising finding of the j2 Global(R) Mid Year Small
Business Report: Although they are known as the texting generation,
when it comes to their businesses far more millennials use their
mobile phones primarily for email (57 percent) rather than to make
calls (32 percent) or text (only 23 percent).
Millennials who want to run their own businesses certainly have the
technology to do so -- tools to collaborate on documents online with
anyone (Dropbox(R), Google(R) Drive), video chat services for virtual
face-to-face meetings (Skype(R)), virtual phone solutions with
professional greetings and advanced call routing (eVoice(R)), online
faxing and document archiving (eFax(R)).(3)
"Millennials have grown up immersed in technologies that let them
connect and collaborate anywhere, on a host of devices they always
have with them," says Mike Pugh, vice president of marketing for j2
Global. "So it makes perfect sense that they see their professional
lives unfolding outside the confines of office or cubicle walls.
Today's cloud-based technologies are giving this generation more
freedom to innovate and build businesses than any generation before
them -- and the millennials seem to be embracing these opportunities
in increasingly large numbers."
The Happy Entrepreneurs
This ability to start a business with cost-effective (and sometimes
even free) cloud-based and mobile tools, and the benefits of working
wherever, whenever they want -- combined with a youthful drive and
energy -- explains why the overwhelming majority (94 percent) of
millennial entrepreneurs are very optimistic for their businesses'
growth for the rest of 2013, according to the j2 Global(R) Mid Year
Small Business Report. In addition, the Report suggests that
millennial SMBs are more likely to hire staff of the same generation
-- 71 percent of them are expected to hire millennials in the coming
year compared to 48 percent of Gen X and 39 percent of Boomers.
How to Succeed: Tips for the Millennial Entrepreneur
1. Don't let student loans rain on your parade: The federal
government's Student Startup Plan allows millennial entrepreneurs to
defer their loans or lower their interest rates to help them
jumpstart their business. Details.
2. Don't let the lack of experience bring you down: The successes of
Facebook's Mark Zuckerberg and Tumblr's David Karp show that
experience is not always a key factor for success. Resources abound
on the web to help millennial business owners learn from others and
become long-lasting entrepreneurs. More information here.
3. Lighten your load with technology: Millennials are learning that
launching a business today takes far less cash than previous
generations required. Cloud-based tools, like virtual phone solution
eVoice(R), let small business owners convey the image of a larger,
professional enterprise for a fraction of the cost of a traditional
business phone system; and online fax services like eFax(R) help
entrepreneurs receive, annotate, sign and send faxes by email,
including from a mobile phone or tablet. All of which helps
entrepreneurs preserve precious early capital as they get their new
4. Avoid all work and no fun: Being a small business owner requires
hard-work and dedication. According to a press release on a 2012
eVoice(R) survey, more than 40 percent of small business owners
juggle at least four roles for their organization. While it's crucial
to work hard, it's also important to have a balanced work-life style
in order to effectively manage your staff and run your business. The
good news is that 60 percent of millennial SMBs said they plan to
take a vacation this year.
5. Keep calm and carry on: The holidays will be around the corner,
and for millennial small business owners who are trying to capitalize
the holiday hustle and bustle, it's important to keep yourself
together to win your staff's respect. Discuss ways to remain calm and
prepare for problems that may come up. More information here.
To learn more strategies on how millennials can become successful
entrepreneurs, please join eVoice(R)'s and eFax(R)'s Twitter(R) chat
hosted by Michael Michalowicz, author of Toilet Paper Entrepreneur
and The Pumpkin Plan, on Sept. 19. Find more details here:
About the j2 Global Mid-Year Small Business Survey - 2013
June 12 and June 25, 2013, 2,536 small business professionals
responded to an email invitation from j2 Global(R) to eVoice(R),
eFax(R), and Campaigner(R) customers to participate in an online
survey about hot topics such as the use of iPads and apps, optimism
in company's growth, mobile productivity, and summer vacation plans.
The margin of error is +/- 1.95 percentage points. The statistical
figures provided herein may have been rounded up or down.
j2 Global, Inc. (NASDAQ: JCOM) and its affiliates provide
Internet services through their two divisions: Business Cloud
Services and Digital Media. The Business Cloud Services Division
offers Internet fax, virtual phone, hosted email, email marketing,
online backup, unified communications and CRM solutions. It markets
its services principally under the brand names eFax(R), eVoice(R),
FuseMail(R), Campaigner(R), KeepItSafe(R) and Onebox(R) and operates
a messaging network spanning 49 countries on six continents. The
Digital Media Division consists of Ziff Davis Inc., which offers
technology, gaming and lifestyle content through its digital
properties which include PCMag.com, IGN.com, AskMen.com, Toolbox.com
and others. Ziff Davis also operates NetShelter Powered by BuyerBase,
an advanced digital ad targeting platform, and Ziff Davis B2B, a
leading provider of research to enterprise buyers and leads to IT
vendors. As of December 31, 2012, j2 had achieved 17 consecutive
fiscal years of revenue growth. For more information about j2, please
(1) According to Gallup(R)'s July 26, 2013 Payroll to Population
employment rate, conducted using a random sample of approximately
30,000 adults, aged 18 and older, living in all 50 U.S. states and
the District of Columbia.
(2) According to the Young Invincibles Policy Brief survey conducted
September 25 to October 4, 2011 by Lake Research Partners and
Bellwether Research & Consulting for the Kauffman Foundation. Sample
size was 872 adults ages 18 to 34. The margin of error for the full
sample is +/-3.32 percentage points.
(3) eVoice(R) and eFax(R) are products, brands, and registered
trademarks of j2 Global(R), Inc. The other products and trademarks
listed are products and trademarks of their respective owners.
Senior Manager, Public Relations
Press spacebar to pause and continue. Press esc to stop.