Lamar Advertising Company Improves Customer Experience, Drives Engagement Through Website Transformation

  Lamar Advertising Company Improves Customer Experience, Drives Engagement
  Through Website Transformation

 Perficient implements Sitecore CMS platform, creating a more responsive web

Business Wire

ST. LOUIS -- September 17, 2013

As emerging technologies continue to shape how consumers interact with brands,
seamless, user-friendly experiences across all touch points have become an
imperative. Lamar Advertising Company (NASDAQ: LAMR), the nation’s leading
out-of-home advertising company, needed to improve and modernize its existing
web presence – – to deliver a better user experience. The
company partnered with Perficient, Inc. (NASDAQ: PRFT), a leading information
technology consulting firm serving Global 2000 and other large enterprise
customers, to transform Lamar’s web experience. Together, Lamar and Perficient
created a fully responsive website that is accessible on any device, and
enhanced the quality and availability of information to visitors.

With more than 200 locations across the United States, Canada and Puerto Rico,
Lamar provides clients with outdoor advertising solutions in the form of
billboards, digital, transit and highway logo signs. Lamar has grown
significantly in the past 20 years and continues to diversify its offerings as
technologies enter the market. However, the company’s website didn’t fully
reflect that growth and diversification. Each of Lamar’s locations had
individual marketing websites, which lacked continuity and resulted in a
disconnected approach to engaging customers and providing localized content to
the public.

“Organizations often look to marketing and advertising firms for help in
adapting their current strategies to become more digital and social,” said
Mike Gersten, vice president of Perficient’s Microsoft National Business
Group. “Lamar understands how as a leading advertising company its brand needs
to reflect this fast-paced, digital, and information-driven marketing
industry. I’m thrilled to see the work we’ve done with Lamar has helped
enhance the interface and user experience of their website to meet this market

Lamar and Perficient embarked on a strategic website redesign project, which
required selecting a web content management system that would accommodate a
corporate website as well as office-specific content management for its
numerous locations. The company also needed a platform that could scale to
engage customers how and when they wanted to engage. Given its requirements,
Lamar selected Sitecore CMS as its content management system, which is based
on Microsoft’s .NET platform.

“Our goal was to create a user-centric experience and to give our individual
offices more visibility on the web,” said Michael Kulivan, AVP, director,
Process Control at Lamar Advertising Company. “Perficient had the expertise to
design, architect and implement a site that met our objectives. The platform
allows us to scale for continued business growth and provides our customers
with the kind of user experience they expect from a leading advertising

As a result of implementing the Sitecore CMS platform, Lamar’s website has
increased customer awareness, allowing the company to address customer needs
on both a local and national level. In addition, Lamar has experienced
increased conversions, has the ability to reach, engage and educate potential
customers about out-of-home advertising, and has reduced time-to-market for
new content and communications, enabling continuous improvement of the

Learn More about Lamar’s Road to Improved Customer Engagement

Perficient, a Sitecore Certified Solution Partner, will host the webinar “How
Lamar Created an Engaging and Mobile Website” on Wednesday, Oct. 16 at 1 p.m.
CT. During the webinar, Perficient’s Lead Sitecore Consultant Candace Hoeksema
and Lamar’s Creative Director Mendi Robinson will discuss how by implementing
Sitecore CMS Lamar can better serve its customers through more personalized
and engaging content and a powerful user experience. Click here to register.

Through its partnerships with leading technology innovators, Perficient
provides clients in all industries business-driven technology solutions and
support in a wide range of practice areas. Perficient’s Microsoft consultants
specialize in several practice areas including unified communications, social
business solutions, business intelligence and cloud computing to provide
digital marketing, portals and collaboration, mobile development and customer
relationship management solutions to clients.

Learn more about Perficient’s expertise in Sitecore and Microsoft
technologies. Follow the team online via the Perficient Microsoft Community
blog or via Twitter @Perficient_MSFT.

About Perficient

Perficient is a leading information technology consulting firm serving Global
2000 and enterprise customers throughout North America. Perficient’s
professionals serve clients from a network of offices across North America and
three offshore locations, in Eastern Europe, India, and China. Perficient
helps clients use Internet-based technologies to improve productivity and
competitiveness, strengthen relationships with customers, suppliers and
partners, and reduce information technology costs. Perficient, traded on the
Nasdaq Global Select Market, is a member of the Russell 2000® index and the
S&P SmallCap 600 index. Perficient is an award-winning “Premier Level” IBM
business partner, a Microsoft National Systems Integrator and Gold Certified
Partner, an Oracle Platinum Partner, a Gold Cloud Alliance
Partner, a TeamTIBCO partner, and an EMC Select Services Team Partner. For
more information, please

About Lamar Advertising

Lamar Advertising Company is the nation’s leading out-of-home advertising
firm. Lamar offers solutions for clients in the form of bulletins, posters,
digital billboards, buses, benches, transit shelters and highway logo signs.
Founded in 1902, Baton Rouge-based Lamar has a broad corporate reach with over
200 media companies across the United States, Canada and Puerto Rico
specializing in outdoor and transit advertising. In addition, Lamar has 22
media companies devoted to the highway logo sign business. This network
provides clients with local market insight, as well as the services provided
by a firm on a national scale. For more information, please visit

Safe Harbor Statement

Some of the statements contained in this news release that are not purely
historical statements discuss future expectations or state other
forward-looking information related to financial results and business outlook
for 2013. Those statements are subject to known and unknown risks,
uncertainties, and other factors that could cause the actual results to differ
materially from those contemplated by the statements. The “forward-looking”
information is based on management’s current intent, belief, expectations,
estimates, and projections regarding our company and our industry. You should
be aware that those statements only reflect our predictions. Actual events or
results may differ substantially. Important factors that could cause our
actual results to be materially different from the forward-looking statements
include (but are not limited to) those disclosed under the heading “Risk
Factors” in our annual report on Form 10-K for the year ended December 31,
2012. Although we believe that the expectations reflected in the
forward-looking statements are reasonable, we cannot guarantee future results,
levels of activity, performance, or achievements. This cautionary statement is
provided pursuant to Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended. The
forward-looking statements in this release are made only as of the date hereof
and we undertake no obligation to update publicly any forward-looking
statement for any reason, even if new information becomes available or other
events occur in the future.


Liz Drazen, 314-529-3563
Lamar Advertising Company
Allie McAlpin, 225-926-1000 ext. 412
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