Reed's, Inc. to Be the Exclusive Soft Drink at the 2013 Life Is Good Festival

Reed's, Inc. to Be the Exclusive Soft Drink at the 2013 Life Is Good Festival 
Reed's Ginger Brews, Virgil's Sodas and Reed's Culture Club Kombucha
Are Hand-Picked by The Life Is Good Company to Be Served September
21st and 22nd at the Festival to Be Held at Prowse Farm in Canton,
MA, Where 30,000+ Attendees Are Expected 
LOS ANGELES, CA -- (Marketwired) -- 09/17/13 --  Reed's, Inc. (NYSE
MKT: REED), maker of the top-selling sodas in natural food stores
nationwide, announced today that Reed's Ginger Brews, Virgil's Sodas
and Reed's Culture Club Kombucha will be featured at the annual Life
is good Festival to be held September 21st and 22nd at Prowse Farm in
Canton, Massachusetts. 
The Life is good Festival is a one-of-a-kind fundraiser held at
Prowse Farm in Canton, MA. This two-day celebration of music and
optimism, features three stages of nationally known musical talent,
hands-on games, interactive arts activities, and the "Good Kids" zone
-- home to the top acts in kids entertainment. The Life is good
Festival will raise more than one million dollars to help kids in
Tyler Wakstein, Manager of Partnerships for The Life is good Company
stated, "Our community is seeking an alternative healthy beverage, so
we immediately sought out Reed's, Inc. for our 2013 festival. Reed's
and Virgil's handcrafted sodas satisfy the criteria we were seeking;
pure, natural, healthy ingredients is what our loyal consumer is
seeking and we are able to offer it at this year's festival. We are
truly excited to have Reed's as a partner this year."  
Chris Reed, Founder and CEO of Reed's, Inc. commented, "The Life is
good team is highly selective in their partnerships and we are
thrilled to have been chosen to partner with them as an integral part
of this year's festival. I have a great deal of respect for how Life
is good has built not only a solid company, but also a tremendous
charitable extension of that company to benefit children. We are
looking forward to collaborating with the Life is good team for
future events that ultimately help kids in need." 
About The Life is good Company 
The Life is good Company spreads the power of optimism and helps kids
in need by donating 10 percent of its net profits to The Life is good
Kids Foundation. The company with a Positive Purpose has raised over
$9.5 million for kids in need to date, principally through Life is
good products, the annual Life is good Festival, and community
fundraising efforts. Please visit for more details and
spread optimism with #PositivePurpose. Life is good(R) is a
registered trademark of The Life is good Company.  
About The Life is good Kids Foundation 
The Life is good Kids Foundation is an accredited 501(c)(3) nonprofit
organization established by Life is good to raise money to help kids
in need. The Life is good Kids Foundation directly funds the Life is
good Playmakers program, which provides training and support to
childcare professionals who use these tools to ensure that children
grow up feeling safe, loved and joyful. Life is good donates 10
percent of its net profits to help kids in need through The Life is
good Kids Foundation. For more information, visit 
About Reed's, Inc. 
Reed's, Inc. makes the top-selling natural sodas in the natural foods
industry sold in over 13,000 natural food markets and supermarkets
nationwide. Its six award-winning non-alcoholic Ginger Brews are
unique in the beverage industry, being brewed, not manufactured and
using fresh ginger, spices and fruits in a brewing process that
predates commercial soft drinks. The Company owns the top-selling
root beer line in natural foods, the Virgil's Root Beer product line,
and the top-selling cola line in natural foods, the China Cola
product line. In 2012, the Company launched Reed's Culture Club
Kombucha line of organic live beverages. Other product lines include:
Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's
started producing private label natural beverages for select national
chains. Reed's products are sold through specialty gourmet and
natural food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada, as well as through private
label relationships with major supermarket chains. 
For more information about Reed's, please visit the Company's website
at: or call 800-99-REEDS. 
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Some portions of this press release, particularly those describing
Reed's goals and strategies, contain "forward-looking statements."
These forward-looking statements can generally be identified as such
because the context of the statement will include words, such as
"expects," "should," "believes," "anticipates" or words of similar
import. Similarly, statements that describe future plans, objectives
or goals are also forward-looking statements. While Reed's is working
to achieve those goals and strategies, actual results could differ
materially from those projected in the forward-looking statements as
a result of a number of risks and uncertainties. These risks and
uncertainties include difficulty in marketing its products and
services, maintaining and protecting brand recognition, the need for
significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In light
of significant risks and uncertainties inherent in forward-looking
statements included herein, the inclusion of such statements should
not be regarded as a representation by Reed's that they will achieve
such forward-looking statements. For further details and a discussion
of these and other risks and uncertainties, please see our most
recent reports on Form 10-K and Form 10-Q, as filed with the
Securities and Exchange Commission, as they may be amended from time
to time. Reed's undertakes no obligation to publicly update any
forward-looking statement, whether as a result of new information,
future events, or otherwise. 
Investor Relations 
Reed's, Inc.
(310) 217-9400 ext. 18
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