New Financial Inclusion Study Spotlights Europe’s Financially Excluded
Millions in Europe are financially excluded or financially underserved
according to new MasterCard study, the Road to Inclusion
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ROME -- September 17, 2013
MasterCard (NYSE:MA) today launched the Road to Inclusion, a report which
shows preconceptions of the financially excluded are wide of the mark, based
on a new financial inclusion study that is the largest of its kind.
The findings were unveiled at the 2013 MasterCard Europe Prepaid Conference in
Rome today. The study took place across six European countries: the UK,
France, Italy, Spain, Poland and Russia, although the results show that
attitudes and behaviours do not differ that widely by geography, indicating
that the issues of the financially underserved are similar across Europe and
It was commissioned to help MasterCard and its partners better understand what
financial exclusion or underservice means to the millions of people within
this group and what has triggered their choices and lifestyles, in order for
them to better provide services that engage this marginalised audience and
build trust for the future.
For the financially excluded – those that do not have access to formal banking
facilities– the average age is 40. They are marginally more likely to be
female (55%), and 51% of them are married. The largest group within the
financially excluded segment (40%) have not received any form of payment,
salary, welfare or otherwise, in the last three months. 35% of them have
received wages of some sort in that timeframe. 81% have lived in their country
all of their life.
For the financially underserved – those that do not have access to any form of
electronic payment – the average age is also 40 and again, 55% of them are
female. This group is less likely to be married, at 37%. The largest group
within the financially underserved segment (36%) has received social security
within the last three months, while a third (33%) has received a salary of
some kind. 83% have lived in their country all of their life.
Both groups share the most popular reason for not having a bank account – one
quarter of them says they don’t have enough money. Other reasons were that
they “don’t want or need” a bank account, they aren’t allowed one; or they
don’t like or trust banks.
Instead of benefitting from bank account features like direct debits, internet
banking or indeed the subsequent ability to buy discounted goods online, the
bulk of these groups use cash to pay for rent (98%) and utilities (95%), and
store their money in pots, boxes and secret hideaways at home.
As such, this limits their abilities to benefit from the internet in general.
Many prefer real-life exchanges and their use of technology is limited to
social media networks, rather than benefitting from the convenience and
savings associated with online shopping and banking.
While two-thirds own a standard mobile phone (66%), the same number has not
heard of mobile banking as an alternative to a full bank account. Access to
PCs and laptops are limited for roughly a quarter of the financially excluded
In testing whether prepaid cards would be appealing to the unbanked, the
research showed that 54% thought that prepaid cards were interesting and would
like more information, and 39 % said that they thought prepaid cards were
relevant for their financial needs.
Jennifer Rademaker, Senior Vice President of Core Products Europe at
MasterCard comments: “In Western Europe alone, the population of unbanked and
underbanked totals 93 million people. What’s interesting is that prepaid cards
can really be the bridge for so many to feel financially included, keep their
money safe, and to learn more about budgeting. This road is also part of being
socially and technologically included, and we need to do more to educate these
groups about the possibilities. Clearly there is no one size fit for all but
products can be personalised easily to take people’s different life
circumstances in to account.”
43% of the excluded have heard of prepaid cards but not used them and 47% have
not even heard of them. Despite this limited awareness however, 41% of all
respondents recognize that they would benefit from prepaid cards by not having
to carry cash around all the time. 25% acknowledged that prepaid cards would
help them keep control of their spending.
Jennifer Rademaker added: “It’s clear we all have work to do to bridge the gap
for so many financially excluded people in Europe. Barriers for financial
inclusion still exist and we need to be vigilant that the legislative
environment in Europe remains conducive to aggressively reducing financial
exclusion. Owning a form of electronic payment brings greater independence,
safety and money management – on and offline. The good news is that 54% of
this group wants to hear more and take the road to financial inclusion.”
About the survey
This study, conducted by Ipsos MORI in June and July 2013, was a mixed method
quantitative survey and ethnographic approach. Research was conducted in UK,
France, Spain, Italy, Poland and Russia with the financially excluded (those
that do not have access to the formal banking facilities) and the underserved
(those that do not have access to any form of electronic payment). 631 people
were surveyed and thirty-six households took part in a day long ethnographic
interview, across six markets. Quotas were also set for those who are
underserved but have access to prepaid card. For the quantitative element,
because no representative database is available for ‘Excluded and
Underserved’, nationally representative sampling is not possible for the two
groups being researched. The definition of the target sample has been
consistent across countries and the profile of respondents is based on a ‘1^st
available’ for recruitment basis.
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the
global payments industry. We operatethe world’s fastest payments processing
network, connecting consumers, financial institutions, merchants, governments
and businesses in more than 210 countries and territories. MasterCard’s
products and solutions make everyday commerce activities – such as shopping,
traveling, running a business and managing finances – easier, more secure and
more efficient for everyone. Follow us on Twitter @MasterCardNews, join the
discussion on the Cashless Pioneers Blog and subscribe for the latest news on
the Engagement Bureau.
Corinne Raes, +32 498 58 5237
Bénédicte Stievenart, +32 498 58 5019
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