Mercatus Technologies Announces Agreement with Sprouts Farmers Market

  Mercatus Technologies Announces Agreement with Sprouts Farmers Market

Retail technology partnership sets stage for high growth witah best-of-breed
online customer experience

Business Wire

TORONTO -- September 17, 2013

Mercatus Technologies today announced that it has entered into an agreement
with Sprouts Farmers Market to implement their digital strategy. Sprouts is a
high-growth, value-priced, specialty retailer of fresh, natural and organic
food. By leveraging Mercatus’ digital grocery expertise and by building omni
channel programs on the Mercatus Integrated Commerce™ Platform, Sprouts will
deliver exceptional digital experiences to their customers.

Mercatus Technologies Announces Agreement with Sprouts Farmers Market

Mercatus Technologies Announces Agreement with Sprouts Farmers Market

By year-end, Mercatus will help Sprouts re-launch iOS and Android mobile apps
and a website that responsively adapts to any web-ready device (e.g. desktop,
smartphone, tablet). Customers will gain access to features such as the weekly
ad, shopping lists, recipes, digital coupons and more. Online ordering will be
introduced for holiday special orders. Powered by the Mercatus Platform,
Sprouts will deliver a consistent brand experience across all marketing

Sprouts, a forward-thinking grocer that understands the importance of
leveraging technology to improve the shopping experience, sought a scalable,
flexible and future-ready digital engagement solution that would grow with
them. “We partnered with Mercatus because of their deep understanding of the
transformation requirements we face in the grocery industry,” explains Steve
Black, chief information and marketing officer of Sprouts. “Mercatus’ thought
partnership, collaborative approach in understanding the Sprouts customer is
the cornerstone of our innovative digital engagement strategy.”

“The leadership team at Sprouts has a tremendous strategic vision of where the
grocery industry is evolving and their understanding of the critical role
digital engagement plays in the customer experience,” says Sylvain Perrier,
president and chief executive officer of Mercatus. “By unifying their digital
channels into the Mercatus Platform, Sprouts will deliver a unique shopping
experience to their customers. We are very proud that Sprouts chose to partner
with Mercatus to bring their strategy to life, and look forward to continuing
to revolutionize the grocery landscape.”

About Mercatus
Mercatus Technologies is redefining the digital experience within grocery. Our
purpose is to empower grocers to create best in breed shopping experiences for
their customers. We're thought partners dedicated to revolutionizing the way
grocers approach digital by delivering Mercatus Integrated Commerce™. Based in
Toronto, Ontario, Mercatus helps leading North American grocers, which include
Price Chopper, Food Lion and Giant Eagle, integrate with multiple technology
partners to deliver exceptional in-store and online shopping experiences.

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Mercatus Technologies
Carla Carletti, +1 416 603 3406 ext. 227
Marketing Communications Specialist
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