LoJack Reinforces Commitment To Safe Driving And Encourages Drivers To
Participate In "Drive 4 Pledges Day" On September 19
CANTON, Mass., Sept. 17, 2013
CANTON, Mass., Sept. 17, 2013 /PRNewswire/ --LoJack Corporation (NASDAQ:
LOJN), a provider of vehicle theft recovery and advanced fleet management
solutions, encourages customers to participate in "Drive 4 Pledges Day" on
Thursday, September 19, 2013 as part of its global safe driving campaign.
(Photo: http://photos.prnewswire.com/prnh/20130805/NY58723-INFO )
(Logo: http://photos.prnewswire.com/prnh/20080512/NEM054LOGO )
LoJack is a proud champion of the It Can Wait campaign and strives to inspire
customers to not only pledge to never text and drive, but to also become a
safe driving advocate. Supporters of the campaign are encouraged to help
spread the word among their friends, family and community. Additionally,
participants can engage in the online conversation surrounding the campaign by
using the hashtag #ItCanWait to share their pledge stories.
"LoJack's foundation of partnering with local law enforcement agencies to
improve the safety of our communities includes the important task of
safeguarding against the growing epidemic of distracted driving," said Randy
L. Ortiz, CEO and President of LoJack. "We recognize the importance of working
with law enforcement, community partners and customers to address this
challenge and urge you to take the pledge to never text and drive."
To further raise awareness of this initiative, LoJack has created a range of
interactive educational tools and creative content, including:
oInfographic: "Eyes on the Road: The Challenges of Safe Driving" highlights
more than 25 real and tangible distractions that a driver might encounter
on any given day – from cell phone use and pets in the front seat to
erratic pedestrian behavior and children demanding a driver's attention.
oe-booklet: "Teen Smarts" provides drivers with an abundance of information
on the safe driving topic, including an overview of the problem,
statistics around fatalities and types of distractions, and overall tips
for driving more safely on the roads and highways today.
oSurvey Results: More than 150 students were surveyed at the 2013
Massachusetts Teen Distracted Driving Leadership Summit in Boston and
oApproximately 50 percent of teens use their cell phone while driving,
both to talk and text.
o46 percent of teenagers surveyed believe that distracted driving is a
serious issue that needs to be addressed immediately
o91 percent of students surveyed support initiatives to ban cell phone
use during driving
o89 percent support the development and use of technology to help curb
To take part in this important initiative, visit www.lojack.com/safedriving
and download the Personal Pledge along with a variety of safe driving
About LoJack Corporation
LoJack Corporation, the company that has helped more than nine million people
protect their vehicles in the event of theft over the past 25+ years, today
provides safety, security and protection for an ever-growing range of valuable
assets and people. Leveraging its core strengths, including its well-known
brand, direct integration with law enforcement and dealer distribution
network, LoJack Corporation is expanding into new areas across the continuum
from theft deterrence to recovery. The Company is focusing on creating a new
level of value for its dealer, customer and investor communities by delivering
innovative offerings, multiple technologies in expanding geographies. For more
information, visit www.lojack.com, www.autotheftblog.com,
www.youtube.com/lojack, www.twitter.com/LoJackCorp or
© 2013 LoJack Corporation. All rights reserved. LoJack and the LoJack logo are
trademarks or registered trademarks of LoJack Corporation in the United States
and other countries.
Jeremy Warnick Matt Landry Maria Brown
LoJack Corporation Matter Communications Matter Communications
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SOURCE LoJack Corporation
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