Astellas to Host Executive Women's Day at 2013 TOUR Championship by Coca-Cola
Tournament fans can also "take their shot at being a news anchor" at the
Astellas Women's experience
ATLANTA and NORTHBROOK, Ill., Sept. 17, 2013
ATLANTA and NORTHBROOK, Ill., Sept. 17, 2013 /PRNewswire/ --The PGA TOUR and
Astellas Pharma US, Inc. ("Astellas"), a U.S. subsidiary of Tokyo-based
Astellas Pharma Inc. (Tokyo: 4503), will host their 17^th Astellas Presents
Executive Women's Day, a day-long forum focusing on professional,
health-related and personal development discussions, at the 2013 TOUR
Championship by Coca-Cola in Atlanta. The event is part of the PGA TOUR's
Women's Initiative and is the final Executive Women's Day program in the 2013
"Astellas is thrilled to be working with the PGA TOUR to create opportunities
like these for women across the country," said Pamela Buford, Director,
Consumer Marketing at Astellas. "We're pleased to have reached thousands in
the 2013 tournament season through Executive Women's Day and our tournament
pavilion experience. We look forward to expanding the Women's Initiative
presence in 2014 to include 25 tournaments and local events."
Through the PGA TOUR's Women's Initiative, The PGA TOUR and Astellas are
working together to provide women with opportunities to talk and learn about
health and overall well-being, and create meaningful professional development
and networking opportunities. As a commitment to supporting local communities
and spurring the public to take action around their personal health, the
initiative aims to encourage TOUR fans to "tee up the conversation" around
important health topics that are not discussed often, such as overactive
bladder (OAB), which impacts over 46 million American adults, as well as
around professional leadership topics.
Today's invite-only Executive Women's Day will draw over 200 local business
women. The event also offers a breakfast panel, topic-specific breakout
sessions and networking opportunities. Featured speakers include:
oKeynote Speaker Kat Cole: Cole is the president of Cinnabon, Inc., which
licenses Cinnabon® branded products and operates more than 1,000
franchised locations in 52 countries worldwide. She is a member of the
leadership team within FOCUS Brands Inc., which is the franchisor and
operator of more than 3,300 ice cream shops, bakeries, restaurants and
cafes. Prior to her role with FOCUS Brands at Cinnabon, Inc., Cole was
Vice President of Training and Development for Hooters of America, Inc.
oPanel Moderator Molly Fletcher: Fletcher, nicknamed "the female Jerry
Maguire" by CNN, is a renowned sports agent, author and owner of MWF
Enterprises, LLC. She's worked with top athletes, coaches and
personalities during her career as a premier sports agent across multiple
professional sports, and serves on multiple boards including Children's
Healthcare of Atlanta.
"It's such a pleasure to participate in these inspiring events for women
across the country," said Fletcher, also an Atlanta native. "As part of
Astellas and the TOUR's Women's Initiative, Executive Women's Day is
contributing to the larger conversation around female empowerment and I'm
thankful to have been able to contribute to that discussion."
Also on site at the TOUR Championship is the Astellas Women's experience.
Located near the Short Range Area on the course and open to the public, the
experience is an onsite meeting place for tournament fans to engage and learn
about health and wellness topics. Open Thursday, Sept. 19 – Sunday, Sept. 22,
it offers a unique, health-related educational experience with
championship-style games and other interactive activities. Fans will also have
an opportunity to "take a shot at being a news anchor," via a new activity
debuting inside the Women's experience at the TOUR Championship.
For more information, visit www.teeuptheconversation.com.
Astellas Pharma US, Inc., located in Northbrook, Illinois, is a U.S. affiliate
of Tokyo-based Astellas Pharma Inc. Astellas is a pharmaceutical company
dedicated to improving the health of people around the world through the
provision of innovative and reliable pharmaceutical products. The organization
is committed to becoming a global category leader in focused areas by
combining outstanding R&D and marketing capabilities. For more information
about Astellas Pharma US, Inc., please visit our website at www.astellas.us.
The Astellas culture and brand is committed to building community, helping
others, encouraging integrity and inspiring people to make a difference,
today, tomorrow and every day.
About PGA TOUR
The PGA TOUR is the world's premier membership organization for touring
professional golfers, co-sanctioning more than 100 tournaments on the PGA
TOUR, Champions Tour, Web.com Tour, PGA TOUR Latinoamerica and PGA TOUR
The PGA TOUR's mission is to entertain and inspire its fans, deliver
substantial value to its partners, create outlets for volunteers to give back,
generate significant charitable and economic impact in the communities in
which it plays, and provide financial opportunities for TOUR players.
Worldwide, PGA TOUR tournaments are broadcast to nearly 945 million households
in 225 countries and territories in 32 languages. Virtually all tournaments
are organized as non-profit organizations in order to maximize charitable
giving. In 2012, tournaments across all Tours generated more than $130 million
for local charitable organizations, bringing the TOUR's all-time total of
charitable contributions to more than $1.8 billion.
The PGA TOUR's web site is PGATOUR.com, the No. 1 site in golf, and the
organization is headquartered in Ponte Vedra Beach, FL.
SOURCE Astellas Pharma US, Inc.
Contact: Media, Chris Smith, PGA TOUR, +1-904-273-3379, email@example.com;
or Jenny Kite, Astellas, +1-224-205-5405, firstname.lastname@example.org; or Paula
Mavroudis, +1-312-240-2709, email@example.com
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