Announcing The World Premiere Of The Rider Challenge, The First-Ever Digital
Reality Series Produced By Live Nation, Powered By Ford Fiesta
- Teams compete in five cities to fulfill a musical artist's tour rider to win
a Live Nation Ultimate Access Pass and their very own 2014 Ford Fiesta
- Fans can submit their own riders to win a VIP fly-away trip for two
LOS ANGELES, Sept. 17, 2013
LOS ANGELES, Sept. 17, 2013 /PRNewswire/ --Live Nation Entertainment, in
partnership with Ford Motor Company, announced today that they are producing a
fresh take on the reality competition genre with an original digital episodic
series. The Rider Challenge will follow six teams of two equipped with new
Ford Fiestas and their street smarts as they fulfill the eclectic requests on
a real artist's tour rider – the backstage requirements set by the artist as a
condition of their performance. The Rider Challenge is set to debut on
Monday, September 30^th at www.livenation.com/riderchallenge.
The five bands that will be featured in the series are among the most popular
and critically acclaimed in music today:
oEdward Sharpe & The Magnetic Zeros
oFitz & The Tantrums
oFall Out Boy
"The behind the scenes work that goes on at a concert is something fans rarely
have the opportunity to see and we think it will make for exciting viewing on
the digital and social channels available to us and Ford," said Kevin
Chernett, Executive Vice President, Live Nation Media and Sponsorship. "The
Rider Challenge series is the first time Live Nation is entering into the
original programming space and we are thrilled to team with Ford and the new
Fiesta to bring this innovative program to life."
The series, which can be seen exclusively at
www.livenation.com/riderchallenge, opens in a music tourney format whereby all
six teams compete for positioning within the Rider Challenge. Special guest
host, singer-songwriter Lisa Loeb, puts the teams to the musical test,
challenging both their music knowledge and abilities. In subsequent episodes,
the teams compete in head-to-head bracket-style competition, filmed in five
different host cities – Las Vegas, Seattle, San Francisco, San Diego, and Los
Angeles. The winners of each city challenge will meet the artist whose rider
they fulfilled and attend the concert VIP style before proceeding to the next
round. The team that wins the entire bracket will receive a Live Nation
Ultimate Access Pass™ that grants them an all-access ticket to concerts at
Live Nation U.S. venues for a year as well as their very own Ford Fiesta.
"We had a blast hanging out with the Rider Challenge contestants," said
Michael Fitzpatrick of Fitz & The Tantrums. "The show is a creative and fun
way to give fans a sneak peek into the day in the life of a band. When you're
on the road it's the little comforts that make each day better."
"We're thrilled to take The Rider Challenge on the road in the new Ford
Fiesta," said Crystal Worthem, manager of Brand Content and Alliances at Ford.
"This car is all about taking fun and efficiency further, and we feel that the
tour lifestyle and this creative competition provide a great backdrop to bring
the vehicle to life for music fans."
Ford's involvement in The Rider Challenge expands beyond the road, as well.
'Agents' from the Fiesta Movement campaign – an unprecedented effort to
introduce the vehicle through the stories and activities of 100 socially
vibrant people across the country – will help provide clues and support to
contestants as they race to complete the tour rider requests.
Beginning today, fans who follow The Rider Challenge will have the opportunity
to win a concert fly-away package for two by submitting photos and videos
answering the question "What's on Your Rider?" Entries will be judged by a
panel of Live Nation experts for uniqueness, creativity, and overall
entertainment value. Fans can enter up until Saturday, November 30^th at
No Purchase Necessary. Legal U.S. residents, 18 years or older. Begins 9/16/13
and ends 11/30/13. Void where prohibited. See
www.livenation.com/riderchallenge for Official Rules and details. Sponsor:
Ford Motor Company.
About Live Nation Entertainment:
Live Nation Entertainment (NYSE: LYV) is the world's leading live
entertainment company comprised of four market leaders: Ticketmaster.com, Live
Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship.
For additional information, visit www.livenation.com/investors.
Follow us @twitter.com/LiveNationInc
About Ford Motor Company:
Ford Motor Company, a global automotive industry leader based in Dearborn,
Mich., manufactures or distributes automobiles across six continents. With
about 177,000 employees and 65 plants worldwide, the company's automotive
brands include Ford and Lincoln. The company provides financial services
through Ford Motor Credit Company. For more information regarding Ford and its
products worldwide, please visit http://corporate.ford.com.
SOURCE Live Nation Entertainment
Contact: Investors, Maili Bergman, +1-310.867.7000 IR@livenation.com, or
Media, Jacqueline Peterson, +1-310-360-3051,
firstname.lastname@example.org, or John Vlautin, +1-818-763-9800,
email@example.com, or Dan Mazei, +1-313-323-7365, firstname.lastname@example.org
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