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NOHO, Inc. Signs National Distribution Deal for Its Newest Product Offering, NOHO Gold, a Premium Lifestyle Beverage Mixer, with



NOHO, Inc. Signs National Distribution Deal for Its Newest Product Offering,
NOHO Gold, a Premium Lifestyle Beverage Mixer, with Southern Wine and Spirits

NOHO, Inc. (OTC: DRNK) expands distribution of NOHO Gold nationwide with new
distribution deal in partnership with Southern Wine and Spirits.

SCOTTSDALE, Ariz., Sept. 17, 2013 (GLOBE NEWSWIRE) -- via PRWEB - NOHO (OTC:
DRNK), has been rapidly expanding across the country and shows no sign of
slowing down with their exclusive national distribution deal with the nation's
leading wine and spirits distributor, Southern Wine and Spirits. The newest
offering from NOHO, NOHO Gold, a premium lifestyle beverage mixer, will begin
distribution in Phoenix, Miami, Southern California, Colorado and Las Vegas
immediately.

"This is a historical deal for our company," says Jay Grdina, CEO of NOHO,
Inc. "Partnering up with a powerhouse such as Southern Wine and Spirits will
propel our brand to the next level. We will now have the ability to launch our
NOHO Gold product throughout the 35 states in the SWS distribution network,
which is unprecedented for growth, and a beverage company's dream."

Packaged in a striking 8.4 oz. aluminum gold can, NOHO Gold is a fantastic
refreshing beverage with a sparkling, light-ginger flavor that is completely
caffeine and energy free. Designed as a healthy mixer alternative and
comparable to NOHO's popular 2 oz. shot, NOHO Gold allows consumers the
ability to reap its benefits without the dreaded morning-after effects,
whether one is a light drinker or leads a socially-active lifestyle.

Sean Stephenson, President of NOHO, Inc., says, "It has been a pleasure
dealing with Southern Wine & Spirits. Their commitment to the brand has been
phenomenal and being able to work such closely with a national distributor of
this caliber is a game changer for us while proving the validity of our
product."

NOHO Gold is available at some of the most exclusive venues throughout the
country including the Fontainebleau Hotel, LIV Nightclub, Story Nightclub, the
Opium Group, W Hotels, Light Nightclub Las Vegas, Daylight Dayclub Las Vegas,
the Delano Hotel, El Hefe, HIFI, American Junkie and many others.

ABOUT NOHO - PREMIUM AND FUNCTIONAL LIFESTYLE BEVERAGE

Distributed by Dolce Bevuto, Inc., a wholly owned subsidiary of NOHO, Inc.,
NOHO "The Hangover Defense" 2 oz. shot and NOHO "Premium Lifestyle Beverage"
Gold 8.4 oz. can, are category leaders and changing how consumers support
their active and social lifestyles. The NOHO 2 oz. shot is the #1 selling
hangover prevention shot on the market that helps you love your body by
protecting it from the adverse effects of alcohol. NOHO comes in the form of a
two shot combination, one shot to be taken prior to your first alcoholic
beverage and one after your last, and is packed with essential nutrients and
vitamins making it just as healthy as it is reliable. This beneficial
carbohydrate, sugar, and caffeine free drink has quickly widened its
distribution from California, Arizona, Nevada, North Carolina, Pennsylvania,
Tennessee, Kentucky, Georgia, Louisiana, Pennsylvania, Delaware and Texas to
now include New York and Miami. International markets include Ireland, UK,
Mexico, Austria, amongst others. NOHO is currently sold at 7-Eleven, Circle K,
MGM Casino, W Hotels, Duane Reade, BevMo, ampm, Terrible Herbst, Mobil on the
Run, Total Wine & More, Roger el Jefe, The Pantry, and Specs and more.

NOHO Gold, in a 8.4 oz. can, has taken over the nightclub scene and is the new
premium mixer and healthy drink alternative. Packed with vitamins, nutrients
and NO energy components - NOHO Gold's inherent health benefits make a
remarkable universal beverage that not only helps muscle recovery and
rehydrates your body, but it also is a fantastic tasting beverage.

For additional information on NOHO please visit http://www.nohodrink.com and
follow NOHO on twitter at http://www.twitter.com/nohodrink

This article was originally distributed on PRWeb. For the original version
including any supplementary images or video, visit
http://www.prweb.com/releases/2013/9/prweb11128626.htm

CONTACT: LuxeLife Media Inc
         Christina Rice
         christina@luxelifemedia.com
         +1 (646) 373-8634
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