High-Performing, Player-Favorite For-Sale Blade™ Product Line Expands with More Than 50 Unique Game Themes to Be Demonstrated

  High-Performing, Player-Favorite For-Sale Blade™ Product Line Expands with
  More Than 50 Unique Game Themes to Be Demonstrated at G2E® 2013

    WMS to Debut All-New Authentic 3-Reel Mechanical Blade Stepper Cabinet

  - Blade Cabinet Goes Global with Special Features for Local-Area Markets -

G2E 2013

Business Wire

WAUKEGAN, Ill. & LAS VEGAS -- September 17, 2013

Following on the heels of the proven success of the trend-setting, innovative
Blade video gaming cabinet, WMS Gaming Inc., a subsidiary of WMS Industries
Inc. (NYSE:WMS), will demonstrate an impressive expansion of the Blade
innovative product line, including the introduction of a 3-reel mechanical
Blade Stepper gaming machine, special features and dedicated games for
international markets, a unique new MONOPOLY™ participation game on the Blade
platform and more than 50 inventive new game themes, at the 13^th annual
Global Gaming Expo (G2E), September 24-26, at the Sands Expo and Convention
Center (booth #1118) in Las Vegas. Players have quickly gravitated to the
enhanced play mechanics and visual appeal of the Blade portfolio of games
enabled by the robust power of WMS’ advanced CPU-NXT®3 operating system. The
broad range of diverse new game content and innovative play mechanics for the
cutting-edge Blade platform are tailored to the cabinet’s enhanced graphics
and more connected set of high-resolution displays that have made the Blade
gaming machine an instant hit with players and casino operators.

New 3-Reel Stepper Introduced

Headlining the expansion of the popular Blade product line is the introduction
of a mechanical reel spinning Blade Stepper cabinet designed to appeal to
players looking for the authenticity and excitement of the original-type slot
gaming machine’s classic mechanical reel play mechanics with features that fit
in perfectly on today’s contemporary slot floor. The Blade Stepper highlights
a simplified user interface and button panel, and brings back all the
exhilaration of the original “one-armed bandit” with an authentic pull handle
mechanism while simultaneously incorporating the advanced technological gaming
capabilities of WMS’ latest-generation CPU-NXT3 operating platform. The Blade
Stepper is being introduced with three new high-denomination themes and five
themes for the low-denomination segment of the slot floor.

According to Phil Gelber, Senior Vice President for Product Development at
WMS, “The new Blade Stepper cabinet takes its inspiration from players’
perceptions and memories of their original slot machine experiences. Utilizing
the latest advanced technologies, WMS game developers have taken the insights
we’ve gained through extensive player research and incorporated that feedback
into the design of a contemporary gaming machine that combines the appeal of
genuine mechanical, reel-spinning action with the high-definition graphics
that today’s players look for. The Blade Stepper provides a classic slot game
experience by offering the real feel of a pull handle mechanism but with a
completely modern design and slot floor capabilities. The authenticity and
simplicity of the Blade Stepper gaming experience is sure to deliver the same
strong player appeal that has quickly become a hallmark of the Blade product

Video Themes Expand Four-fold with New Innovative Game Families and Features

For the video reel category, WMS is introducing more than 45 new unique themes
for the Blade video product line, expanding on the 14 themes introduced to
date. Game themes with differentiated gaming entertainment features such as
Speed Spins™, X-Reels™, Supercharged Reels™, Reel Intensity™, Monster
Progressives™ and the next-generation Colossal Reels® game family,  all
highlight the spectacular high-definition graphics and enriched player gaming
experience enabled by the cabinet’s unique design and latest-generation
CPU-NXT3 operating platform. In addition, WMS will debut the Gold Fish®3 game
for the Blade cabinet, the Company’s first premium for-sale game powered by
the CPU-NXT3 platform, which features a bonus wheel and all-new reel interface
that takes the player-favorite Gold Fish theme to the next level.

As with the original portfolio of video products, Blade gaming machines will
continue to be supported by WMS’ innovative, customer-first Portfolio
Performance Plan (PPP). This performance-oriented solution is an
industry-changing, new value proposition that provides customers with access
to a larger portfolio of game content following their initial purchase of a
Blade video cabinet, thus enabling casino operators to freshen their floors
and engage their players with new games from WMS’ extensive pipeline of
inventive new games without costly infusions of additional expense or

New Games with a Local Twist for Select International Markets

WMS extends the global appeal of the Blade cabinet with a selection of new
multi-game sets and unique Asian dedicated products. According to Gelber,
“dedicated Asian-themed base games such as Fortune Palace™, Life of Luck™ and
Fortune Ruler™ and the imaginative Yi Lu Fa Local-Area Progressive (LAP)
feature have been developed to extend the appeal of the Blade product
portfolio for players in Asian markets.” Additionally, three new Game Chest
Multi-Game™ product sets that leverage WMS successful game content and a
variety of math models in each set into one gaming machine will be showcased
for the Company’s established Bluebird2e cabinet at G2E,  extending the range
of game offerings for those customers who desire a multi-game product

New MONOPOLY Participation Game

“One of the exciting new games debuting on the Blade platform at G2E is a new
MONOPOLY premium participation game - Luxury Diamonds™,” said Gelber. “The
MONOPOLY Luxury Diamonds theme features one of the most popular gaming
features for players, a true mechanical spinning wheel for certain bonus
rounds, which is coupled with imaginative MONOPOLY based gaming elements.
Combining the authenticity of mechanical reel spinning action and the play
action of a bonus wheel is sure to make this one of the most compelling
MONOPOLY games we’ve ever developed. ”

See the exciting new Blade Stepper and the more than 50 new games that once
again showcase WMS’ ability to introduce “A Brand New Game” for players and
add excitement to any casino floor, along with the extensive line-up of new
games for the Company’s Bluebird®2e, Bluebird xD™ and Bluebird xD with
optional Metascreen® cabinets and other exciting for-sale and premium
participation products that will be sure to engage your casino patrons that
will be on display at G2E 2013 (booth #1118).

About WMS

WMS Industries Inc. is a leading supplier of innovative gaming entertainment
products and services worldwide. The Company designs, develops, manufactures,
distributes and markets casino games and gaming machines, video lottery
terminals, video gaming terminals and interactive gaming products and
services. More information on WMS, and its subsidiaries, WMS Gaming and
Williams Interactive, can be found at www.wms.com or
www.williamsinteractive.com or visit the Company on Facebook®, Twitter® or

G2E is a registered trademark of the American Gaming Association and Reed
Elsevier Inc. Used with permission.

MONOPOLY is a trademark of Hasbro. Used with permission. © 2013 Hasbro. All
rights reserved.

Cautionary Statement Regarding Forward-looking Statements

This press release contains forward-looking statements concerning our future
business performance, strategy, outlook, plans, products and liquidity.
Forward-looking statements may be typically identified by such words as “may,”
“will,” “should,” “expect,” “anticipate,” “plan,” “likely,” “believe,”
“estimate,” “continue,” “project,” and “intend,” among others. These
forward-looking statements are subject to risks and uncertainties that could
cause our actual results to differ materially from the expectations expressed
in the forward-looking statements. Although we believe that the expectations
reflected in our forward-looking statements are reasonable, any or all of our
forward-looking statements may prove to be incorrect. Consequently, no
forward-looking statements may be guaranteed. We undertake no obligation to
update such forward looking statements, all of which are made only as of this
date, September 17, 2013. Factors which could cause our actual results to
differ from those projected or contemplated in any such forward-looking
statements include, but are not limited to, the following factors: (1) there
is a risk that the acquisition of WMS (“the acquisition”) pursuant to the
previously announced merger agreement with Scientific Games Corporation may
not be consummated, on a timely basis or otherwise; (2) our business has been
and may in the future be disrupted while the acquisition by Scientific Games
Corporation is pending or if the acquisition is not consummated as our ability
to transact business with customers, suppliers and other business partners may
be adversely affected; (3) it may be difficult for us to retain and recruit
employees in vital areas while the acquisition is pending or if it fails; (4)
in the event our recently announced acquisition by Scientific Games
Corporation is not consummated, the price of our stock may be affected; (5)
there could be unexpected costs, charges or expenses or lost revenue
opportunities resulting from the pending acquisition; (6) in connection with
the recent implementation of our enterprise resource planning system, there is
the risk of inaccurate data or reporting and significant design errors that
could have a negative effect on our operating results and impact our ability
to manage our business which could constitute significant deficiencies; (7)
delay or refusal by regulators to approve our new gaming platforms, cabinet
designs, game themes and related hardware and software; (8) changes in
regulations or regulatory interpretations that may adversely affect existing
product placements or future placements; (9) an inability to introduce in a
timely manner new games and gaming machines that achieve and maintain market
acceptance; (10) a decrease in the desire of casino customers to upgrade
gaming machines or allot floor space to leased or participation games,
resulting in reduced demand for our products; (11) a reduction in capital
spending or interruption in payments by casino customers associated with
business weakness or economic uncertainty that adversely affects our
customers' ability to make purchases or pay; (12) a greater-than-expected
demand for operating leases by customers over outright product sales or sales
financing leases that shift revenue recognition from a single period to the
term of such operating leases; (13) a reduction in play levels of our
participation games by casino patrons, whether due to economic conditions or
increased placements of competitive product; (14) inability of suppliers of
key components to timely meet our requirements to fulfill customer orders;
(15) increased pricing or promotional competitive activity that adversely
affects our average selling price or product revenues; (16) a failure to
obtain and maintain our gaming licenses and regulatory approvals; (17) failure
of customers or players to adapt to the new technologies that we introduce in
new product concepts; (18) a software anomaly or fraudulent manipulation of
our gaming machines and software; (19) a failure to obtain the right to use or
an inability to adapt to rapid development of new technologies; (20) an
infringement claim seeking to restrict our use of material technologies; (21)
risks of doing business in international markets, including political and
economic instability, terrorist activity, changes in importation and
repatriation regulations such as currently experienced in Argentina, and
foreign currency fluctuations; and (22) the unfavorable outcome of any legal
proceedings in which we may be involved from time to time. These factors and
other factors that could cause actual results to differ from expectations are
more fully described under “Item 1. Business”, “Item 1A. Risk Factors” and
“Legal Proceedings” in our Annual Report on Form 10-K for the year ended June
30, 2013, and our more recent reports filed with the U.S. Securities and
Exchange Commission.


WMS Industries Inc.
William H. Pfund
VP Investor Relations
Joseph N. Jaffoni or Richard Land
WMS Industries Inc.
Mollie Cole
Director, Communications
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