Circuit of The Americas(tm) taps former NFL and Procter & Gamble executive, Jason Dial, for new leadership role with world-class

Circuit of The Americas(tm) taps former NFL and Procter & Gamble executive,
Jason Dial, for new leadership role with world-class sports and entertainment

- Dial joins team in role of president under CEO Steve Sexton - Accomplished
sports marketing executive is known for creating exceptional fan experiences,
while elevating brands and sports properties

Austin, Texas, Sept.  17, 2013  (GLOBE NEWSWIRE)  -- Circuit  of The  Americas 
(COTA) today announced that  Jason Dial has joined  its executive team in  the 
newly created role of president. Dial, who has enjoyed a distinguished career
at Procter and Gamble  (P&G) in sports marketing  and most recently served  as 
chief marketing officer for the NFL's Tampa Bay Buccaneers football team, will
report directly  to  Steve  Sexton,  who  will  continue  as  chief  executive 
officer. Dial will assume his new duties on Oct. 1.

"We're excited to add  Jason Dial to our  team at a time  when Circuit of  The 
Americas is quickly evolving," COTA  Founding Partner Bobby Epstein said.  "In 
less  than  one  year,   we've  gone  from   hosting  one  hugely   successful 
international event, the Formula 1 United  States Grand Prix, to a  year-round 
schedule of motorsports and entertainment events, concerts, track  experiences 
and campus activities--and we just landed ESPN's X Games for four years. We're
advancing rapidly,  and  as our  programming  increases, we're  expanding  our 
executive team to  keep pace with  our progress and  workload. Jason has  been 
responsible for managing some of the  most prestigious consumer brands in  the 
world and activating them  in both the sports  and entertainment arenas.  He's 
received industry accolades for his work at the Tampa Bay Buccaneers, and  his 
fan-focused approach to doing business will be a great advantage to COTA."

During his time with the Buccaneers,  Dial was credited with rejuvenating  the 
franchise's relationship with its fans, while increasing attendance and season
ticket  renewals.  He  introduced  a   fan-centric  approach  to  the   entire 
organization,  leading  to  a  major  revamp  of  the  Buccaneer's  game   day 
experience, which is now ranked 10^th best  in the NFL, up from 24^th.  Dial 
created a season-pass  member program  that provided  benefits and  year-round 
value to the team's most  loyal patrons, which led  to the Bucs garnering  the 
No. 1 ranking in customer satisfaction, up from 27^th.

"Circuit of The Americas catapulted onto the sports landscape last year, and I
am eager to join  COTA at such  an important time  in the company's  history," 
Dial said. "The 2012 Formula  1 United States Grand  Prix was just honored  as 
'Sports Event of the Year.'  The addition of the ESPN  X Games is a great  new 
platform for growth, and we're ready to  take things to the next level.  I've 
had the opportunity to work on some of  the best brands in the world and  grow 
them through a consistent, strategic framework and consumer-first approach  to 
doing business.

"I am leaving behind a great team at the Buccaneers and am proud of the way we
transformed our organization with the tremendous support of the Glazer  Family 
and the Tampa Bay community. I now  look forward to joining COTA, growing  its 
fan base and continuing to establish COTA as a premier destination. We have  a 
world-class facility with amazing events, and  we want to be customers'  first 
choice for premium sports and entertainment."

Dial's resume also includes an impressive list of accomplishments at Procter &
Gamble (P&G), the world's largest advertiser, where he served in a variety  of 
executive roles over his  18 ½-year career, culminating  with his position  as 
director of global sports marketing. Dial increased the number of P&G  brands 
involved in  sports  marketing from  four  to 40,  while  overseeing  strategy 
development,  brand   consultation,   platform  innovation   and   activation, 
partnership development, negotiation, and acquisitions  for more than 100  P&G 
brands. Dial's teams were responsible for industry-leading programs connecting
P&G products to major league sports, such as the 13-brand NFL, NASCAR, IndyCar
and the 30-plus brand Olympics campaigns, including the popular "Proud Sponsor
of Moms" campaign that focused on  thanking mothers of Olympians and  would-be 
Olympians around  the  world. In  2009,  Dial  was recognized  in  the  sports 
marketing community with a prestigious SportsBusiness Journal's "Top 40  Under 
40" award, honoring executives on the rise.

Dial will oversee day-to-day business  operations for Circuit of The  Americas 
and its Austin360 Amphitheater,  allowing CEO Steve Sexton  to focus fully  on 
new business development, long-term planning and strategy, legislative affairs
and investor relations.

"Our team  welcomes  all of  the  new opportunities  that  have come  our  way 
quickly, and we're at the point where we need additional hands to help us stay
on top of our growth trajectory," Sexton  noted. "Jason Dial will be a  great 
addition to our management circle. He's got a proven track record, understands
how to connect brands with consumers, and has key management experience in all
areas  of  our  business   operations.  Besides  an  impeccable   professional 
background, Jason  has  an  uncompromising  personal  commitment  to  customer 
service. Circuit of The Americas is still a young company, but we strive  for 
excellence in all we do, and Jason Dial will help us keep that promise to  our 

Dial, 44, hails from East Grand  Rapids, Mich., and graduated with a  Bachelor 
of Science degree in economics, finance and marketing from The Wharton  School 
at the University of Pennsylvania.

About Circuit of The Americas

Circuit of The  Americas in Austin,  Texas, is a  world-class destination  for 
premium sports  and entertainment.  It is  the first  racing facility  in  the 
United States purposely built for Formula 1™ racing and is designed to host  a 
variety of sports and entertainment events. The Circuit is home to the FORMULA
1 UNITED STATES  GRAND PRIX, which  was named  the 2012 "Sports  Event of  the 
Year" by SportsBusiness Journal/Daily, and is  the new North American host  of 
the summer edition of  ESPN's X Games. Additionally  Circuit of The  Americas 
welcomes spectators from  around the world  for some of  the most  prestigious 
national  and  international   motorsports  series,   including  MotoGP™,   V8 
Supercars™, GRAND-AM  Road  Racing™,  American  Le  Mans  and  the  FIA  World 
Endurance Championships.

Circuit of The  Americas' 1,500-acre  campus includes a  variety of  permanent 
structures designed for business,  education, entertainment and sporting  use. 
Its signature  3.4-mile,  20-turn  undulating  racetrack  features  remarkable 
elevation changes and a  number of challenging turns  patterned after some  of 
the world's  iconic  Grand  Prix  tracks. The  Austin360  Amphitheater  is  an 
expansive outdoor live music space,  featuring the largest permanent stage  in 
Central Texas  and  the  capacity  for 14,000  guests.  The  Circuit's  iconic 
25-story Observation Tower has a viewing platform offering 360-degree views of
the venue,  downtown Austin  and Texas  Hill Country.  The 44,000-square  foot 
Event Center offers an expansive convention and banquet space that doubles  as 
an international  Media Center  during sports  and entertainment  event.  The 
Event Center includes  more than  30 broadcast  booths, an  internal café  and 
dedicated news conference room. The Circuit's massive Main Grandstand features
permanent seating  for 9,000,  a  variety of  well-appointed suites,  and  the 
Velocity Lounge and hospitality area. Circuit  of The Americas also offers  a 
state-of-the-art on-site medical facility,  parking for 25,000 vehicles,  taxi 
and shuttle bus  depots and a  permanent heli-stop. For  more information  and 
downloadable video,  audio  and photos,  visit:, 
www.Austin360Amphitheater.comor   the    Circuit's   dedicated    FTP    site,


CONTACT: Julie Loignon

Circuit of The Americas
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