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Kerensen Consulting, Cloud Leader in France, Standardizes on Magic xpi Integration Platform for Its salesforce.com Customers



    Kerensen Consulting, Cloud Leader in France, Standardizes on Magic xpi
            Integration Platform for Its salesforce.com Customers

PR Newswire

OR YEHUDA, Israel, September 17, 2013

OR YEHUDA, Israel, September 17, 2013 /PRNewswire/ --

Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global provider of software
platforms for enterprise mobility, cloud applications, and business
integration, announced today that Kerensen Consulting, France's cloud leader
is standardizing on Magic xpi Integration Platform for its salesforce.com
customers.

"Many businesses are transitioning to cloud computing to improve agility and
lower costs," says Michel Assouline CEO of Kerensen Consulting. "By
integrating Salesforce with ERP and other enterprise applications, we help our
customers increase productivity and revenues, and gain a real-time 360 degree
view of their customers and their business for improved customer service and
better decision making."

"We chose the Magic xpi Integration Platform due to its ease of use,
comprehensive library of certified connectors to leading enterprise systems
including Salesforce, SAP, Oracle, Microsoft, and IBM, and its ability to
integrate on-premise, legacy and cloud applications," added Assouline.

"As a Magic partner for the past three years and having used Magic xpi to
complete Salesforce integration projects for more than a dozen customers,
including L'Occitane, Stallergenes, Autosur, Loxam and Valeo Services, we are
confident that Magic's technology, support and roadmap will enable us to best
serve our customers and our business - today and into the future," concluded
Assouline.

As part of the enhanced partnership, Kerensen has created a Center of
Expertise on the Magic xpi platform to lead projects on business process
transformation (CRM, ERP, Social Networking, etc.) to the cloud. The center is
meant to provide Kerensen employees with the tools, knowledge base and support
they need to implement major cloud transformation projects.

"With over 320 Salesforce cloud deployments to date, Kerensen is France's
clear leader in the growing market for cloud transformation services. We are
excited that Kerensen Consulting has chosen to make Magic xpi an integral part
of their business offering," said Eric Choppe, Managing Director of Magic
Southern Europe. "Kerensen will also be able to leverage the same Magic skills
to take advantage of our enterprise mobility solution running on the same
technology stack."

About Kerensen Consulting

Kerensen Consulting is an operational consulting firm business-oriented, able
to support the definition and management of projects with strong business
challenges in a national and international context. Kerensen offers three
services: Consulting, Integration and Technology on a range of skills such as
CRM, Marketing Automation and Enterprise Architecture. Kerensen is a strategic
partner of the leading software players in the market including
salesforce.com, Eloqua, Zuora and SAP.

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners
around the globe with smarter technology that provides a multichannel user
experience of enterprise logic and data.

For more information, visit http://www.magicsoftware.com.

Except for any historical information contained herein, matters discussed in
this press release might include forward-looking statements that involve a
number of risks and uncertainties. Regarding any financial statements, actual
results might vary significantly based upon a number of factors including, but
not limited to, risks in product and technology development, market acceptance
of new products and continuing product conditions, both locally and abroad,
release and sales of new products by strategic resellers and customers, and
other risk factors detailed in Magic's most recent annual report and other
filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this
press release is accurate; however, there are no representations or warranties
regarding this information, including warranties of merchantability or fitness
for a particular purpose. Magic assumes no responsibility for errors or
omissions that may occur in this press release.

Magic is a registered trademark of Magic Software Enterprises Ltd. All other
product and company names mentioned herein are for identification purposes
only and are the property of, and might be trademarks of, their respective
owners.

Press Contact: Tania Amar | VP Global Marketing
Magic Software Enterprises
tania@magicsoftware.com

SOURCE Magic Software Enterprises Ltd
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