For One Philadelphia Plastic Surgeon, Breast Cancer Awareness Came Early

For One Philadelphia Plastic Surgeon, Breast Cancer Awareness Came Early 
In October, for National Breast Cancer Awareness Month, Dr. Ted
Eisenberg and Joyce K. Eisenberg Will Be Signing "The Scoop on
Breasts: A Plastic Surgeon Busts the Myths" at Area Barnes & Noble
PHILADELPHIA, PA -- (Marketwired) -- 09/17/13 --  For Dr. Ted
Eisenberg, breast cancer awareness began at summer camp in 1970, when
he met Joyce Kirschner, a fellow counselor who had lost her mother to
breast cancer when Joyce was only 8. That was in the early 1960s,
well before mammograms, chemotherapy and genetic testing were
The couple got married in 1973 after they graduated from Penn State.
Joyce chose a career as an author and editor; Ted became a plastic
and reconstructive surgeon, a decision inspired in part by Joyce's
early loss. He has taken care of more than 5,000 women, and the
process always starts with an evaluation of breast health and a
mammogram, if indicated. "The importance of breast health is a
conversation everyone should be having, and it is an issue that's
long been on my mind," he said. 
"Whether women are having breast augmentation, lift, reduction or
reconstructive surgery, they want to look feminine, natural and
proportional. They want their clothes to fit better," Dr. Eisenberg
explains. They also want their breasts to be symmetrical, "but
symmetry is a myth. Breasts are sisters, not twins." 
The couple drew on their experience to co-author The Scoop on
Breasts: A Plastic Surgeon Busts the Myths (Incompra Press), in which
they candidly answer hundreds of patient questions about breast
development, health, and surgery. The book has won 10 national awards
in categories including women's health, humor, pop culture and
Dr. Eisenberg donates a portion of the proceeds from his breast
surgery cases and a percentage of book sales to Philadelphia's Linda
Creed Breast Cancer Foundation, which provides free mammograms for
non-insured women.  
About the Authors: Dr. Ted Eisenberg is a Philadelphia plastic and
reconstructive surgeon and creator of the IDEAL Breast Lift(TM).
Joyce K. Eisenberg is the co-author of the Dictionary of Jewish Words
and a humor columnist. The Eisenbergs will be signing their book at
Barnes & Noble Rittenhouse Square on Wed. Oct. 16 from 5 p.m. and at
the Neshaminy Mall store on Wed., Oct. 23 from 5 p.m.  
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For more information, contact: 
Nan McCarthy
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