Rosetta Stone : Rosetta Stone Launches Kids Division, Introduces Blended Reading & Language Product for Children 3-6

   Rosetta Stone : Rosetta Stone Launches Kids Division, Introduces Blended
                 Reading & Language Product for Children 3-6


 Rosetta Stone Launches Kids Division, Introduces BlendedReading & Language
                           Product for Children 3-6

 Game-Focused App for iPhone and iPad Signals Company's Move into Kids EdTech

ARLINGTON, VA-September  17, 2013-  Rosetta Stone  Inc. (NYSE:RST)  a  leading 
provider of education technology solutions, today introduced a  groundbreaking 
app-Rosetta Stone® Kids  Lingo Letter Sounds-designed  specifically for  kids. 
The app, available now on  the App Store for iPhone,  iPad and iPod touch,  is 
the  debut  offering  from  the  new  Rosetta  Stone  Kids(TM)  division,  and 
represents the  company's  first  foray  into  early  childhood  language  and 

Designed and built by Rosetta  Stone's recently established San Francisco  and 
Austin product development teams, Lingo Letter Sounds harnesses the  company's 
pioneering language immersion methodology  and proprietary speech  recognition 
technology to  deliver  core  English  reading  skills  alongside  a  fun  and 
interactive  introduction  to  Spanish.  Unique  to  the  children's  consumer 
education market, the  blended solution provides  an educational resource  for 
parents eager to introduce their children to both basic literacy skills and  a 
foreign language at an early age.

"Enhancing early language development skills  gives kids an important edge  in 
their overall  education and  enables them  to get  ahead," said  Steve  Swad, 
President and CEO of Rosetta Stone. "Rosetta Stone has a long, proud tradition
of leadership  in  language-learning  technology for  adults  and  students  K 
through 12, and we're excited to leverage that expertise to help younger  kids 
learn. This app  will give kids  a great start  down the road  of reading  and 
speaking-in English and Spanish."

Rosetta Stone Kids Lingo  Letter Sounds includes  original content to  support 
two hours of  game play,  including activities that  promote English  phonetic 
awareness, pronunciation of  letter sounds,  and a grasp  of everyday  Spanish 
phrases.  Cleverly  designed  around  a  magical  world  of  original  cartoon 
creatures and fantasy landscapes, the app quickly engages kids through fun and
entertainment, all the  while accelerating their  mastery of critical  reading 
and speaking skills. Importantly, Lingo  Letter Sounds also features a  Parent 
Corner where adults can monitor their  child's progress on the app every  step 
of the way. 

"Rosetta Stone Kids Lingo  Letter Sounds is a  powerful learning tool  parents 
will love wrapped in a  super-sticky game that kids  won't want to put  down," 
said West Stringfellow,  Rosetta Stone's  Chief Product Officer.  "We want  to 
address the language and literacy  needs of people of  every age and in  every 
stage of their  lives, so  providing a  fun and effective  app for  kids is  a 
natural next step for Rosetta Stone's expanding product portfolio. And there's
plenty more to come-for kids and adults alike."

On the heels  of its  July acquisition  of the  children's reading  technology 
company Lexia Learning Inc., Rosetta Stone is continuing its expansion  deeper 
into language and  beyond it,  positioning itself  squarely in  the center  of 
today's education-technology  movement.  The  company's  cloud-based  learning 
solutions are  used  by millions  of  individuals and  thousands  of  schools, 
businesses  and   government  organizations   around   the  world,   and   the 
consumer-oriented  Rosetta  Stone  Kids  division  now  broadens  its  product 
portfolio to serve all ages.

The Rosetta Stone Kids Lingo Letter Sounds App is available for free from  the 
App Store on iPhone, iPad and iPod touch or at

For more information  and to  watch a  demo of  the Rosetta  Stone Kids  Lingo 
Letter Sounds app, please visit

About Rosetta Stone Inc.

Rosetta Stone Inc. (NYSE: RST) is dedicated to changing the way the world
learns. The company's innovative technology-driven language and reading
solutions are used by thousands of schools, businesses, government
organizations and millions of individuals around the world. Founded in 1992,
Rosetta Stone pioneered the use of interactive software to accelerate language
learning. Today the company offers courses in 30 languages, from the most
commonly spoken (such as English, Spanish and Mandarin) to the less prominent
(including Swahili, Swedish and Tagalog). In 2013, Rosetta Stone expanded
beyond language and deeper into education-technology with its acquisitions of
Livemocha and Lexia Learning. Rosetta Stone is based in Arlington, VA, and has
offices in Harrisonburg, VA, Boulder, CO, Austin, TX, San Francisco, CA,
Seattle, WA, Concord, MA, Tokyo, Seoul, London, Dubai and Sao Paulo.

For more information, visit

"Rosetta Stone" is a registered trademark or trademark of Rosetta Stone Ltd.
in the United States and other countries.

Media Contact:

Jonathan Mudd


Investor Contact:

Steve Somers, CFA



This announcement is distributed by Thomson Reuters on behalf of Thomson
Reuters clients.

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(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
information contained therein.

Source: Rosetta Stone via Thomson Reuters ONE
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