OBJE Outlines Evolution in Gaming Strategy

  OBJE Outlines Evolution in Gaming Strategy

Business Wire

SARASOTA, Fla. -- September 17, 2013

In the wake of its recent successful games launches, OBJ Enterprises (OTCBB:
OBJE) is moving quickly to expand Novalon Games to include new development
teams and game libraries to capture an increasingly larger share of the $50
billion mobile app industry.

OBJE intends to broaden its focus to games with the potential to educate,
promote and reward users as well as entertain them. Novalon’s mission will
grow to include marketing and developing groundbreaking new ways to
commercialize gaming applications in the education, training, health and
entertainment sectors, says OBJE CEO Paul Watson.

“We have big growth plans for Novalon Games and our partners,” Watson said.
“We’ve got some exciting new ideas about the way gaming apps could change the
way businesses communicate with their customers and staff. To meet our
ambitious objectives, we need to bring more top app developers and salespeople
into Novalon, and that will be our primary objective in the coming weeks.”

OBJE is already building a robust portfolio of mobile applications by working
with developers such asFangTooth StudiosandNovalon Gamesto create and
distribute fun and engaging gaming apps. Phantasmic, the first game developed
in-house by OBJE and Novalon, began earning revenues the same day it was
released for Android devices this month.Bluff Wars2.0, a hilariously
addictive new trivia game, was submitted to the App Store earlier this month
and is expected to go on sale soon for Apple and Android devices.

Obscene Interactive, OBJE’s gaming division, is working to deliver a wide
range of innovative gaming products for the Apple App Store and Google
(NASDAQ: GOOG) Play platforms alongside companies such as Glu Mobile Inc.
(NADAQ:GLUU) and Electronic Arts (NYSE: EA).

About Obscene Interactive

Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an
emerging global developer of social gaming applications. OBJE’s cutting-edge
technology platform enables its titles to be accessible to a broad audience of
consumers all over the world, supporting multiple platforms for universal
appeal. Obscene Interactive is focused on delivering the best in social gaming
solutions to the mass market.

For investment information and performance data, please visit
www.ObsceneInteractive.com/investors.html.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: This news release contains forward-looking information within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, including statements
that include the words “believes,” “expects,” “anticipate” or similar
expressions. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results, performance
or achievements of the Company to differ materially from those expressed or
implied by such forward-looking statements. In addition, description of
anyone’s past success, either financial or strategic, is no guarantee of
success. This news release speaks as of the date first set forth above and the
Company assumes no responsibility to update the information included herein
for events occurring after the date hereof.

Contact:

OBJ Enterprises
Paul Watson, 941-952-5825
President and CEO
info@obsceneinteractive.com