At One Month Post-Launch, Nearly One-Quarter of Surveyed U.S. Medical Oncologists Have Prescribed Xofigo to Their Prostate Cancer Patients Nearly Half of Current Non-Prescribers Anticipate Prescribing Xofigo in the Next Four to Six Months, According to a New Report from BioTrends Research Group PR Newswire EXTON, Pa., Sept. 16, 2013 EXTON, Pa., Sept. 16, 2013 /PRNewswire/ --BioTrends Research Group, one of the world's leading research and advisory firms for specialized biopharmaceutical issues, finds that, at one month post-launch of Algeta/Bayer HealthCare's Xofigo in the United States, approximately one quarter of surveyed U.S. medical oncologists indicated that they have prescribed Xofigo. According to the first wave of the LaunchTrends^® Xofigo report series, nearly half of current non-prescribers stated that they would prescribe Xofigo in the next four to six months. Notably, the majority of current non-prescribers indicated that they would prescribe Xofigo to both their docetaxel-naive and docetaxel-pretreated metastatic castrate-resistant prostate cancer (mCRPC) patients. (Logo: http://photos.prnewswire.com/prnh/20130103/MM36805LOGO) The report also finds that over half of surveyed medical oncologists reported high favorability toward Xofigo, and a majority of respondents indicated a high level of interest in Xofigo. For docetaxel-naive mCRPC, the highest proportion of surveyed medical oncologists indicated that the bone-targeted mechanism of action of Xofigo and its safety profile are among the main advantages of the agent. For docetaxel-pretreated mCRPC, the main perceived advantages of Xofigo over Johnson & Johnson/Janssen Biotech/Janssen-Cilag's Zytiga and Medivation/Astellas Pharma's Xtandi lie in Xofigo's limited and fixed treatment duration and the fact that it is an efficacious bone-targeted agent, according to surveyed medical oncologists. "Surveyed medical oncologists cited the need to refer patients to a licensed nuclear medicine facility as one of the main disadvantages of Xofigo compared to other agents used to treat docetaxel-naive and docetaxel-pretreated mCRPC," said Decision Resources Group Senior Business Insights Analyst Khurram Nawaz, M.Sc. "We also find that just over half of Xofigo non-prescribers indicated that they are aware of the nearest location licensed for Xofigo administration." LaunchTrends: Xofigo (US) is a three-wave syndicated report series designed to track the uptake of Xofigo at one month, six months and one year following Xofigo's commercial availability, based upon primary research with U.S. medical oncologists. LaunchTrends assess trial and use of new products, obstacles to use, reasons to use, typical patient types, line of therapy, product perceptions, promotional efforts/messages and product satisfaction. For this first wave of research, BioTrends surveyed 75 U.S. medical oncologists and conducted qualitative interviews with 13 U.S. medical oncologists in July 2013. About BioTrends Research Group BioTrends Research Group provides syndicated and custom primary market research to pharmaceutical manufacturers competing in clinically evolving, specialty pharmaceutical markets. For information on BioTrends publications and research capabilities, please visit www.bio-trends.com. BioTrends is a Decision Resources Group company. About Decision Resources Group Decision Resources Group is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources Group atwww.DecisionResourcesGroup.com. All company, brand, or product names contained in this document may be trademarks of their respective holders. For more information, contact: Decision Resources Group Christopher Comfort 781-993-2597 email@example.com SOURCE BioTrends Research Group Website: http://www.bio-trends.com
At One Month Post-Launch, Nearly One-Quarter of Surveyed U.S. Medical Oncologists Have Prescribed Xofigo to Their Prostate
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