Adobe Delivers Standardized Audience Metrics for Digital Publishing Industry

  Adobe Delivers Standardized Audience Metrics for Digital Publishing Industry

Metrics Standardization Accomplished Through Industry Collaboration with MPA -
The Association of Magazine Media and American Association of Advertising

Business Wire

SAN JOSE, Calif. -- September 16, 2013

Adobe (Nasdaq:ADBE) today announced new industry-standard audience metrics are
available through Adobe® Digital Publishing Suite (DPS). Through analytics
included with DPS, Adobe now enables publishers to measure the total number of
tablet readers per issue, total number of sessions per issue, average amount
of time spent per reader per issue, and average number of sessions per reader
per issue, pioneering a clear method to measure and report audience readership
across digital magazine editions.

The standardization of initial audience and engagement metrics was
accomplished in collaboration with leading magazine publishers, MPA – The
Association of Magazine Media, Adobe and the American Association of
Advertising Agencies (4As). Adobe’s implementation was audited by the Alliance
for Audited Media (AAM, formerly known as the Audit Bureau of Circulations).
The methodology will empower accurate and consistent industry-wide
benchmarking for publishers, a significant first step toward developing a
measurement model that will help drive increased digital advertising spend and
continued confidence in ad buys. World class publishers such as Time Inc.,
Meredith Corporation, Condé Nast, Martha Stewart Living Omnimedia, Inc.,
National Geographic and Rodale use DPS to deliver more than 120 million
publications to consumers.

“Adobe is continuing to lead the digital publishing revolution with new
innovations,” said Nick Bogaty, senior director, business development and
marketing, Digital Publishing, Adobe. “These metrics are critical to
publishers and advertisers, and we will continue to work with MPA to provide
vital measurement insights to help drive the industry forward.”

“The team at Adobe was the logical choice with which to work on this initial
phase of the standardization of MPA’s metrics,” said Ethan Grey, senior vice
president, digital strategy and initiatives, MPA. “This latest DPS release is
a perfect first step in our goal to provide advertisers with meaningful
measurements. We look forward to test driving this new model and rolling it
out over the months to come.”

The metrics will be available to all customers of Adobe Digital Publishing
Suite, Enterprise and Professional editions. Adobe will also share the
implementation methodology with the industry at large to ensure widespread
adoption of these important industry standards.

“Adobe's announcement marks a welcome first step towards an industry standard
for measuring digital magazine issues,” said Rory O'Flynn, executive director,
digital research, Time Inc. “It’s critical for the industry to speak about
consumer behavior in a common language, so we can have more constructive
conversations about the value of our digital content.”

More Innovative Features in Digital Publishing Suite

In addition to the availability of integrated standardized audience metrics,
Adobe will deliver additional features for DPS in its latest release
including: support for iOS 7, integrated push notification capabilities that
alert readers of new content with custom text notifications, iOS device camera
APIs, support for Mobile Safari Web Viewer to permit new readers to see shared
content on the iPad without downloading the app, and the ability to schedule a
specific date and time for publication of Folios to streamline production time
and cost. All features are available today.

For more detailed information about analytics and DPS including access to the
integration methodology document, please visit

For more detailed information about product features, pricing and language
versions, please visit Additional
information about Digital Publishing Suite is on the Digital Publishing Blog.
See inspiring applications built by DPS customers in the new Digital
Publishing Suite Gallery (powered by Behance). Connect with the team on
Facebook at and on Twitter at

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Adobe Systems Incorporated
Denise Styerwalt, 408-536-6393
Victoria Chu, 212-299-4040
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