Olympus' Medical Business Launches New Website to Enhance Customer Experience

Olympus' Medical Business Launches New Website to Enhance Customer Experience

Site offers cutting-edge features with new and improved information on
world-class medical technology

PR Newswire

CENTER VALLEY, Pa., Sept. 16, 2013

CENTER VALLEY, Pa., Sept. 16, 2013 /PRNewswire/ --Olympus, a precision
technology leader in designing and delivering innovative medical and surgical
solutions among other core businesses, announced today the launch of a
cutting-edge website for its medical business. The new site, located at
medical.olympusamerica.com, is designed to improve the experience of customers
and other stakeholders when engaging with the company online, making it easier
to find products, services and a range of solutions that will ultimately
benefit patients and help achieve the goals of the Affordable Care Act.

"As we embrace healthcare reform, Olympus is committed to working with
healthcare providers to meet the changing needs of the marketplace," said Luke
Calcraft, President of the Medical Systems Group of Olympus Corporation of the
Americas. "We are proud to offer our customers a website that is both easy to
use and consistent with the advanced technology we deliver in our products,
providing valuable information that will lead to high-quality patient care at
an affordable cost."

The new website is organized by specialty -- including gastroenterology,
pulmonary, general surgery, urology and more -- with featured products and a
range of customer resources. It also places an emphasis on the innovative
technologies that enable physicians and surgeons to peer inside the human body
to fight cancers and diagnose and treat a broad range of illnesses across a
wide spectrum of specialties. Powered by Drupal, an open source web content
management system, the new website provides flexibility in updating key
product information and resources in today's fast-paced healthcare
environment, helping Olympus to technologically keep pace with the rapidly
changing digital landscape.

Users can access medical.olympusamerica.com on any internet-connected device
with a browser. Healthcare professionals using a smart phone will soon be able
to access a mobile-optimized version to quickly connect with either the
information or appropriate Olympus representatives they need, when they need
it, while on the move within a healthcare facility.

About Olympus Medical Systems Group

Olympus Medical Systems Group, a division of global technology leader Olympus,
develops solutions for healthcare professionals that help improve clinical
outcomes, reduce overall costs and enhance quality of life for their patients.
By enabling less invasive procedures, innovative diagnostic and therapeutic
endoscopy, and early stage lung cancer evaluation and treatments, Olympus is
transforming the future of healthcare.

For more information visit Olympus at medical.olympusamerica.com.

SOURCE Olympus

Website: http://medical.olympusamerica.com
Contact: Michael Levey, Olympus Corporation of the Americas, 484-896-5120,
michael.levey@olympus.com