Perion & Conduit’s “Client Connect” Combine to Create Industry Leader

  Perion & Conduit’s “Client Connect” Combine to Create Industry Leader

  Pro Forma Non-GAAP Trailing 12 Month Revenue of $367 Million and EBITDA of
                                 $109 Million

Business Wire

TEL AVIV & FOSTER CITY, Calif. -- September 16, 2013

Perion Network Ltd. (NASDAQ: PERI), and Conduit Ltd., a privately-held
corporation, today announced an agreement to combine Conduit’s Client Connect
business (“Client Connect”) with Perion in an all-stock transaction,
establishing Perion as a significant force in the search distribution

The immediately accretive combination will create a fast-growing, “top tier”
search distribution company, generating $367 million in pro forma non-GAAP
revenue and $109 million in pro forma EBITDA for the 12 months ended June 30,
2013. The newly combined Perion operation will represent more than 260,000
publisher and content partners.

Josef Mandelbaum, Perion’s CEO, commented, “This is a transformational event
for our company, and a powerful combination for our employees and
shareholders. This is truly a case where one plus one equals three. Our
businesses complement each other and will enable us to increase investment in
our monetization and distribution platform, mobile efforts, display
advertising and product innovation. I am very happy to welcome all the
talented Client Connect employees to Perion and look forward to continuing to
build on the great success they have achieved to date.”

Ronen Shilo, CEO and co-founder of Conduit, added, “We couldn’t be happier
with this combination. Perion is a thriving, public company that shares our
values of entrepreneurship and integrity. I have known Josef for a long time,
and I can think of no one better equipped to take Client Connect forward.”

Conduit will spin off its Client Connect business, which includes its
monetization and distribution platform for publishers and developers. Under
the agreement, the spin-off company will be combined with Perion, which upon
closing will issue to Conduit shareholders between 57-60 million shares, based
on Perion’s fully diluted share count at closing. Following the closing,
Perion will be owned 81% by the existing Conduit shareholders and option
holders and 19% by existing Perion shareholders and option holders, on a fully
diluted basis.

The combined organization will be led by Josef Mandelbaum, Perion’s current
Chief Executive Officer, and Yacov Kaufman, Perion’s current Chief Financial
Officer, who will continue to serve in those capacities. Josh Wine will join
Perion as President and continue to lead the Client Connect business. Dror
Erez, co-founder of Conduit, and Roy Gen, Conduit’s CFO, will join Perion’s
Board of Directors at closing.

This combination is the product of Conduit’s decision to spin off Client
Connect, its monetization business, and Perion’s growth strategy through
acquisitions. Conduit will continue to operate and invest in its high growth
emerging businesses which are not part of the transaction; they include its U
browser ecosystem and Conduit Mobile, a fast-growing DIY app-creation

Highlights of the combination include:

  *Substantially increased scale: The combined business will represent a
    top-three search distribution company responsible for over 2% of searches
    in the U.S.
  *Strong Financials: As of June 30, 2013, non-GAAP pro forma trailing
    12-month revenue of $367 million, EBITDA of $109 million and non-GAAP net
    income of $93 million.
  *Significant synergies: Shared cultures, revenue optimization
    opportunities, cost efficiencies and complementary assets, including an
    extensive partner network and strong media buying capabilities.
  *Accelerated Growth: With the addition of the Client Connect business,
    Perion will now have the platform and resources to further accelerate its
    product development as well as its distribution network.

Combined Metrics (non-GAAP)

Pro-forma Trailing 12 Months ended 6/30/13*
In thousands ($US)        Perion*        Client Connect*        Combined
Revenue                   $89,700        $277,500               $367,200
EBITDA                    $20,900        $88,500                $109,400
EBITDA margin             23%            32%                    30%
Net income                $15,500        $77,000                $92,500

* The pro forma combined metrics are presented for informational purposes
only. They are not necessarily indicative of the results of operations had the
transaction been completed at the beginning of the indicated period, nor are
they necessarily indicative of the future results of operations of the
combined entity. Reconciliation to GAAP unaudited numbers follows below.

Michael Eisenberg, General Partner at Benchmark Capital and an early investor
in Conduit, commented, “This is an exceptional opportunity for shareholders of
both companies. Perion’s leadership has proven its ability to create
significant value. They are now poised to become the partner of choice for
developers large and small to distribute and monetize their innovations. I am
very excited for the future.”

The transaction is scheduled to close in early January 2014, subject to a vote
of Perion’s shareholders scheduled for November 2013, as well as customary
closing conditions, tax rulings and approvals of governmental authorities.
Various lock-up provisions are in place for major shareholders, and no single
shareholder will own more than 14% of the shares outstanding post-closing.

UBS Investment Bank acted as exclusive financial advisor and Goldfarb Seligman
and Kramer Levin Naftalis and Frankel LLP acted as legal advisors to Perion.
RBC Capital Markets provided a fairness opinion to the Board of Directors of

Conference Call

Perion will host a conference call to discuss this combination, today,
September 16^th at 11 a.m. EST (6 p.m. Israel Time). Details are as follows:

  *Dial-in number from within the United States: 1-877-719-9796
  *Dial-in number from Israel: 180-925-8243
  *Dial-in number (other international): 1-719-325-4839
  *Playback, available until September 23, 2013 by calling 1-877-870-5176
    (United States) or 1-858-384-5517 (international). Please use pin number
    8117730 for the replay.

A live webcast is accessible at
or at

In connection with the proposed transaction, Perion will prepare a proxy
statement to be delivered to its shareholders. INVESTORS AND SECURITY HOLDERS
documents may be obtained for free by directing such request to Perion
Investor Relations, telephone: +972-3-7696100 or on the Company’s Web site at

About Conduit

Conduit© provides cloud-based solutions that empower web and mobile publishers
to engage their users across multiple platforms. From Community Toolbars and
mobile apps to mobile-friendly sites and web bars, the company’s products
enable publishers to constantly connect with their users wherever they are.
Founded in 2005, Conduit has grown in just eight short years to be one of
Israel’s largest Internet companies. Today, hundreds of thousands of
publishers of all sizes leverage the company’s innovative solutions to
generate billions of interactions with over 250 million end users. Some of
Conduit’s partners include Groupon, Fox News, Time Warner Cable, Travelocity,
The Weather Channel, and other major Internet, media, and communication

About Perion Network Ltd.

Perion Network, Ltd. (NASDAQ: PERI) is a global consumer internet company that
develops applications to make the online experience of its users simple, safe
and enjoyable. Perion’s three main consumer brands are: Incredimail, Smilebox
and SweetIM. Incredimail is a unified messaging application enabling consumers
to manage multiple email accounts and Facebook messages in one place with an
easy-to-use interface and extensive personalization features, and is available
in over 100 countries in 8 languages; Smilebox is a leading photo sharing and
social expression product and service that quickly turn life's moments into
digital keepsakes for sharing and connecting with friends and family, in a fun
and personal way. SweetIM  is an instant messaging application that enables
consumers to personalize their everyday communications with free, fun and easy
to use content. Perion products have had over 300 million downloads to date
with more than 50 million monthly unique visitors across all of its brands.
Perion also offers and develops a range of products for mobile phones and
tablets to answer its users increasing mobile demands. For more information on
Perion please visit

Non-GAAP measures

Non-GAAP financial measures consist of GAAP financial measures adjusted to
exclude: certain search revenue adjustment, valuation adjustment on acquired
deferred product revenues, amortization of acquired intangible assets,
share-based compensation expenses, acquisition related expenses, accretion of
payment obligation related to acquisitions, and taxes on amortization of
acquired intangible assets. The purpose of such adjustments is to give an
indication of performance exclusive of revenue conditions known not to
continue, non-cash charges and other items that are considered by management
to be outside of core operating results. Non-GAAP financial measures are not
meant to be considered in isolation or as a substitute for comparable GAAP
measures, and should be read only in conjunction with financial statements
prepared in accordance with GAAP. The management regularly uses non-GAAP
financial measures internally to understand, manage and evaluate its business
and make operating decisions. These non-GAAP measures are among the primary
factors used by the management in planning for and forecasting future periods.
Company believes these adjustments are useful to investors as a measure of the
ongoing performance of Perion business. Company believes these non-GAAP
financial measures provide consistent and comparable measures to help
investors understand Perion current and future operating cash flow
performance. These non-GAAP financial measures may differ materially from the
non-GAAP financial measures used by other companies. Reconciliation between
results on a GAAP and non-GAAP basis is provided in a table below.

Forward Looking Statements

This press release contains historical information and forward-looking
statements within the meaning of The Private Securities Litigation Reform Act
of 1995 with respect to the business, financial condition and results of
operations of Perion. The words “will”, “believe,” “expect,” “intend,” “plan,”
“should” and similar expressions are intended to identify forward-looking
statements. Such statements reflect the current views, assumptions and
expectations of Perion with respect to future events and are subject to risks
and uncertainties. Many factors could cause the actual results, performance or
achievements of Perion to be materially different from any future results,
performance or achievements that may be expressed or implied by such
forward-looking statements, or financial information, including, among others,
the failure of any closing conditions to be satisfied and the failure of the
proposed transaction to be consummated for any other reason, the failure to
realize the anticipated benefits of the proposed transaction; risks entailed
in integrating the Client Connect business with Perion’s other businesses,
including employee retention and customer acceptance; the risk that the
transaction will divert management and other resources from the ongoing
operations of the two businesses or otherwise disrupt the conduct of those
businesses, potential litigation associated with the transaction, and general
risks associated with the businesses of Perion and with the Client Connect
business, including changes in the markets in which the businesses operate and
in general economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market acceptance of new
products, inability to meet efficiency and cost reduction objectives, changes
in business strategy and various other factors, whether referenced or not
referenced in this press release. Various other risks and uncertainties may
affect Perion and its results of operations, as described in reports filed by
the Company with the Securities and Exchange Commission from time to time,
including its annual report on Form 20-F/A for the year ended December 31,
2012. Perion does not assume any obligation to update these forward-looking

Source: Perion Network Ltd.

U.S. dollars and number of shares in thousands, unaudited

                                                              months ended
                                                                 June 30, 2013
GAAP revenue                                                     $    89,586
Valuation adjustment on acquired deferred product revenues       $    64
Non-GAAP revenue                                                 $    89,650
GAAP net income                                                  $    6,016
Valuation adjustment on acquired deferred product revenues       $    64
Share based compensation                                         $    1,244
Acquisition related expenses                                     $    1,891
Amortization of acquired intangible assets                       $    6,178
Accretion of payment obligation related to acquisitions          $    651
Taxes on amortization of acquired intangible assets                  -$576
Non-GAAP net income                                              $    15,468
Non-GAAP net income                                              $    15,468
Income tax expense                                               $    3,390
Taxes on amortization of acquired intangible assets              $    576
Interest expense, net                                            $    779
Accretion of payment obligation related to acquisitions               -$651
Depreciation and amortization                                    $    1,325
Non-GAAP EBITDA                                                  $    20,887

U.S. dollars and number of shares in thousands, unaudited

                                         Twelve months
                                            ended June 30, 2013
GAAP revenue                                $      437,735
Search revenue adjustment                   $      160,234
Non-GAAP revenue                            $      277,501
GAAP operating income                       $      242,640
Search revenue adjustment                   $      160,234
Share-based compensation                    $      4,169
Non-GAAP operating income                   $      86,575
GAAP net income                             $      195,601
Operating income adjustments                $      156,065
Taxes on operating income adjustments             -$37,681
Non-GAAP net income                         $      77,217
Non-GAAP operating income                   $      86,575
Depreciation                                $      1,973
Non-GAAP EBITDA                             $      88,548


Deborah Margalit
Perion Investor Relations
Hayden/MS-IR LLC
Brett Maas / Miri Segal-Scharia
646-536-7331 / 917-607-8654 /
DKC Public Relations, Marketing & Government Affairs
Matthew W. Caldecutt
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