Stitcher Announces Mazda3 Integration for Seamless In-Car Entertainment

  Stitcher Announces Mazda3 Integration for Seamless In-Car Entertainment

 Stitcher Brings Leading On Demand Radio Solution to the All-New 2014 Mazda3

Business Wire

SAN FRANCISCO -- September 16, 2013

Stitcher, the mobile leader in on demand news, entertainment, sports and talk
radio, today announced full integration in select 2014 Mazda3 vehicles. Mazda3
drivers can now access Stitcher’s extensive collection of over 18,000 top
programs on demand to create their own personal entertainment experience.
Drivers can access up-to-the-minute episodes of their favorite radio programs,
create playlists of their favorites, and stream them directly to the vehicle’s
infotainment system via the Stitcher Radio App.

Consumers spend a tremendous amount of time in their car – commuting to work,
stuck in traffic or running errands. In-car entertainment options are rapidly
picking up steam, and as more vehicles with built-in apps hit the road,
consumers are becoming more reliant on these easy-to-use, personalized
listening options. Stitcher is currently integrated in over 50 automotive
models and over 4 million vehicles, allowing drivers to access their favorite
content on-the-go, when it’s most convenient for them.

“Over forty percent of Stitcher users are listening in the car, and the
average American commute is 1 hour each day and rising,” said Noah Shanok,
Co-Founder and CEO of Stitcher. “The possibilities of in-car entertainment
systems are still being explored, and we’re thrilled to be working with Mazda
to continue innovating the way we spend our time on the road. We are committed
to making the in-car entertainment experience as easy to use as possible
through great interface design and industry-leading technology.”

“Stitcher radio content is a wonderful complement to the Mazda driving
experience,” said Tim Barnes, director, product planning and strategy, Mazda
North American Operations. “In-car entertainment should be seamless, and we’re
excited to offer our customers full integration with Stitcher to consume their
favorite programs while driving the all-new 2014 Mazda3.”

Key features of Stitcher’s integration with Mazda include:

  *Browse over 18,000 of the most popular radio shows, podcasts, and live
    stations
  *Create personal playlists of your favorite shows, Stitcher automatically
    keeps them updated
  *Easily pause, resume, skip shows to listen to what you want when you want
  *No more driveway moments – stop and resume shows on your mobile phone or
    the next time you hop in your car

About Stitcher

Stitcher delivers personalized audio programming on demand, directly to your
mobile device. Stream the latest in news, sports, talk, and entertainment
anywhere without the need to synchronize content or depend on traditional
radio programing. Stitcher is the easiest way to discover the best of over
18,000+ shows and live stations, with customized recommendations based on your
listening activity. Stitcher is integrated with Mazda, Ford, GM, Mini and BMW
vehicles and has been downloaded over 9 million times. Stitcher is available
for iPhone, iPad, Android, Kindle and Nook devices in the Apple and Google
Play stores or at www.Stitcher.com.

About Mazda

Mazda North American Operations is headquartered in Irvine, Calif., and
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States and Mexico through nearly 700 dealers.
Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For
more information on Mazda vehicles, including photography and B-roll, please
visit the online Mazda media center at www.mazdausamedia.com.

Contact:

Stitcher PR Contact:
Lyndsey Besser, 415-848-7170
SutherlandGold for Stitcher
stitcher@sutherlandgold.com
 
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