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Barnes & Noble Opening New Store in Princeton, New Jersey

  Barnes & Noble Opening New Store in Princeton, New Jersey

New Bookstore Debuts September 18, Featuring More Than 60,000 Books, Expanded
    Children’s Department, Educational Toys & Games, and a NOOK Boutique™

Business Wire

NEW YORK -- September 16, 2013

Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital
media and educational products, today announced the debut of a new bookstore
on September 18 at the MarketFair Mall, 3535 US Route 1, in Princeton, NJ.
Concurrently, the existing MarketFair store will close. The location will
include a vast sales floor of more than 60,000 books, newsstand titles, gifts
and DVDs, a NOOK Boutique showcasing the company’s family of award-winning
NOOK^® Readers and Tablets, an Educational Toys & Games Department, and a Café
featuring Starbucks^® coffee. The Princeton Barnes & Noble will be open from
9:00 a.m. to 10:00 p.m. Monday through Thursday, 9:00 a.m. to 11:00 p.m.
Friday through Saturday, and 10:00 a.m. to 9:00 p.m. on Sunday.  The store
will serve the greater Princeton, NJ, market and employ approximately 70
people from the community.

As part of the Grand Opening celebration, the new Princeton Barnes & Noble is
hosting a free Friends and Family Preview Night on Tuesday, September 17, from
6:00 p.m. until 9:00 p.m. The proceeds from Preview Night will go to Corner
House, an organization dedicated to promoting the well-being of young people
in the Princeton area. The event will feature a “Pay it Forward” theme in
honor of the Corner House policy to let young people in need pay for its
services by giving back to the community. In addition to special guest
Clifford the Big Red  Dog, the event will feature an a capella performance by
Corner House’s own group, Around 8, and a choral performance by a group from
West Windsor-Plainsboro, Out of the Blue.

“After almost 20 years of operating in MarketFair Mall, we’re excited for this
opportunity to rebuild at the shopping center and provide our customers with a
beautiful new store providing the best-in-class offerings available,” said
David Deason, Vice President, Development. “Of course, we will continue to
serve the community with a vast selection of books, educational toys and
games, and our innovative family of NOOK Readers and Tablets, supported by
extraordinary customer service for which Barnes & Noble is known. Our
booksellers are excited to continue to serve the community—and recommend great
reads and create memorable experiences with a new and exciting store.”

The new Princeton Barnes & Noble will feature:

  *Large-Scale Children’s and Teen Departments. Bigger than most typical
    bookstores and stocking more than 12,000 titles in an easy-to-browse
    environment, the Children’s Department is designed to appeal to children,
    parents, teachers and librarians. The expansive Teens section features
    more than 3,000 titles specially selected to appeal to the reading
    interests of young adults. The Children’s Department will also host a
    weekly Storytime every Saturday at 11:00 a.m. and other events featuring
    guest readers and costumed characters.
  *Giant Newsstand. The store’s Newsstand stocks thousands of magazines,
    including hundreds of imported magazines, specialty titles, as well as a
    wide selection of newspapers and popular bestselling comic series.
  *NOOK Boutique. Barnes & Noble welcomes  customers to shop its
    award-winning family of NOOK devices. The knowledgeable team of NOOK
    experts  will  answer any questions and provide immediate, in-person
    support. The NOOK Boutique will also feature an outstanding collection of
    must-have NOOK accessories including designer covers and functional
    essentials to complete the experience. Also, to help customers learn more
    about NOOK features and benefits, the store will host a weekly NOOK class.
  *Educational Toys & Games Department. Barnes & Noble features the world’s
    smartest selection of curated educational toys and games at great values
    to encourage early childhood development and a lifelong love of learning
    and reading. This department also offers a vast assortment of games and
    puzzles specially selected for teens and adults at unbeatable prices to
    satisfy customers’ diverse interests.
  *B&N@School. The B&N@School Department features educational tools and
    resources for teachers, librarians and parents. Educators are also offered
    20% off merchandise for classroom use through Barnes & Noble’s Educator
    Program.
  *Community Center. This store will serve as a local community center,
    hosting a number of community-oriented events throughout the year,
    including author signings and discussions, book clubs and programs with
    local literary and cultural organizations, and other annual events such as
    the Summer Reading program and the Holiday Book Drive. The Business
    Development Department will also help meet the needs of schools,
    businesses and non-profit organizations through discount purchasing
    programs, educator discounts and bookfair fundraisers. Please contact
    Nagla Badr-Erdogan at crm2368@bn.com  for further details.
  *Barnes & Noble Café Featuring Starbucks Coffee and The Cheesecake
    Factory^® Bakery Products. Customers can relax and enjoy delicious food
    and drinks in a welcoming Café setting, including Starbucks beverages,
    desserts from The Cheesecake Factory, fresh-baked cookies and scones,
    soup, sandwiches, pizza, quiche and more.
  *The Barnes & Noble Membership Program. Designed for Barnes & Noble’s best
    customers, this program gives Members 40% off hardcover bestsellers and
    10% off virtually everything else in Barnes & Noble stores and online at
    BN.com. Members also benefit from free express shipping on all online
    purchases at BN.com. The annual fee is $25.
  *Rapid Special-Order Service. Barnes & Noble’s massive warehouse inventory
    is available in real time, enabling its booksellers to order and confirm
    the availability of over 1 million titles at the click of a button.
  *Complimentary Wi-Fi Service. Customers can browseand download books,
    magazines and newspapers in seconds,and easily check email via the free
    AT&T Wi-Fi^® connection offered at all Barnes & Noble stores. NOOK owners
    receive extra perks such as coupons and exclusive content from top authors
    when they connect their device to the complimentary Wi-Fi through the More
    in Store^® program.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading
retailer of content, digital media and educational products. The company
operates 674 Barnes & Noble bookstores in 50 states, and one of the Web’s
largest e-commerce sites, BN.com (www.bn.com). Its NOOK Media LLC subsidiary
is a leader in the emerging digital reading and digital education markets. The
NOOK digital business offers award-winning NOOK® products and an expansive
collection of digital reading and entertainment content through the NOOK
Store® (www.nook.com), while Barnes & Noble College Booksellers, LLC operates
692 bookstores serving over 4.6 million students and faculty members at
colleges and universities across the United States. Barnes & Noble is proud to
be named a J.D. Power and Associates 2012 Customer Service Champion and is
only one of 50 U.S. companies so named. Barnes & Noble.com is ranked the
number one online retailer in customer satisfaction in the book, music and
video category and a Top 10 online retailer overall in customer satisfaction
according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).

General information on Barnes & Noble, Inc. can be obtained via the Internet
by visiting the company's corporate website: www.barnesandnobleinc.com.

Contact:

Barnes & Noble, Inc.
Alan McNamara
Corporate Communications
(212) 633-3379
amcnamara@bn.com
or
Barnes & Noble, Inc.
Amy Cianfrone
Corporate Communications
(212) 633-3579
acianfrone@bn.com