BroadSoft Wins People's Choice Stevie(R) Award in 2013 American Business Award(SM) Competition

BroadSoft Wins People's Choice Stevie(R) Award in 2013 American Business 
Award(SM) Competition 
GAITHERSBURG, MD -- (Marketwired) -- 09/16/13 --  BroadSoft, Inc.
(NASDAQ: BSFT) today announced that UC-One(R), the firm's open
Unified Communications (UC) platform, was named a winner of a
People's Choice Stevie(R) Award for Favorite New Products in The 11th
Annual American Business Awards.  
BroadSoft UC-One was named winner in the "Favorite Telecommunications
Service" category. UC-One is a comprehensive, open Unified
Communications platform comprised of four key elements (user
experience, mobility, openness and go-to-market) that help service
providers design and rapidly introduce UC solutions. UC-One enables
service providers to tailor a wide range of successful solutions for
the specific market segments they serve by meeting the variety of
communications needs of individual users. 
The American Business Awards are among the nation's premier business
awards program. All organizations operating in the U.S.A. are
eligible to submit nominations -- public and private, for-profit and
non-profit, large and small.  
"It is so gratifying when the intended users of your product or
service recognize its benefits. We are excited to receive the
People's Choice Stevie award, and we thank the voters who
acknowledged the power of UC-One and its mobile unified
communications capabilities," said Leslie Ferry, vice president
marketing, BroadSoft. "UC-One represents BroadSoft's ongoing
commitment to helping service providers meet the demand for
enterprise UC services that can improve user productivity and enhance
business processes." 
The People's Choice Stevie Awards for Favorite New Products are a
feature of The American Business Awards in which the general public
can vote for their favorite new products and services of the year.
More than 20,000 votes were cast in 34 product categories this year.
All new products and services to be honored in the ABA's new product
categories were included in people's choice voting. 
More than 3,200 nominations were submitted to this year's American
Business Awards for consideration in a wide range of categories,
including New Product or Service of the Year, Most Innovative Company
of the Year, Management Team of the Year, Best New Product or Service
of the Year, Corporate Social Responsibility Program of the Year, and
Executive of the Year, among others.  
"The People's Choice Stevie Awards for Favorite New Products are one
of the most popular features of The American Business Awards, because
they complement the peer-review process of our awards competition
with another means of validation for product concepts and
performance," said Michael Gallagher, president and founder of the
Stevie Awards. 
The crystal People's Choice Stevie Awards will be presented to
winners during a gala banquet on Monday, September 16 at the Julia
Morgan Ballroom in San Francisco. More than 250 American Business
Awards nominees and their guests will attend. Peer-adjudicated Gold,
Silver and Bronze Stevie Award winners will also be announced and
presented their awards that evening. 
Details about The American Business Awards, the complete list of
People's Choice Stevie Award winners, and the list of all new product
award finalists in this year's ABAs are available at  
About BroadSoft
 BroadSoft is the leading provider of software and
services that enable mobile, fixed-line and cable service providers
to offer Unified Communications over their Internet Protocol, or IP
network. The Company's core communications platform enables the
delivery of a range of enterprise and consumer calling, messaging and
collaboration communication services, including private branch
exchanges, video calling, text messaging and converged mobile and
fixed-line services. For additional information, visit 
About the Stevie Awards
 Stevie Awards are conferred in four
programs: The American Business Awards, The International Business
Awards, the Stevie Awards for Women in Business, and the Stevie
Awards for Sales & Customer Service. A fifth program, the
Asia-Pacific Stevie Awards, will debut this year. Honoring
organizations of all types and sizes and the people behind them, the
Stevies recognize outstanding performances in the workplace
worldwide. Learn more about the Stevie Awards at 
Sponsors and partners of The 2013 American Business Awards include
the Business TalkRadio Network, Callidus Software, Citrix Online,
Dynamic Research Corporation, Experian Consumer Services, John
Hancock Funds, LifeLock, PetRays, and SoftPro.  
Forward-Looking Statements
 This press release may contain
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements may be identified by their use of terms and phrases such
as "can," "enable," and "will," and other similar terms and phrases,
and such forward-looking statements include, but are not limited to,
the statements regarding the capabilities and benefits to service
providers and their end users of UC-One. The outcome of the events
described in these forward-looking statements is subject to known and
unknown risks, uncertainties and other factors that could cause
actual results to differ materially from the results anticipated by
these forward-looking statements, including, but not limited to
whether UC-One will be utilized by BroadSoft's customers, and the
resulting financial and other benefits to BroadSoft, as well as those
factors contained in the "Risk Factors" section of the Company's
Annual Report on Form 10-K for the year ended December 31, 2012 filed
with the Securities and Exchange Commission, or SEC, on February 27,
2013, and in the Company's other filings with the SEC. All
information in this release is as of September 16, 2013. Except as
required by law, BroadSoft undertakes no obligation to update
publicly any forward-looking statement made herein for any reason to
conform the statement to actual results or changes in its
Media Contacts: 
Rich Teplitsky
BroadSoft Public Relations
Brian Lustig
Bluetext PR for BroadSoft
Becky Stanway
Hotwire PR London, for BroadSoft
+44 (0) 20 7608 4657 
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