Electus International Signs Multiple Deals Securing Over 150 Hours Of Finished
Tape Commitments In Asia Pacific
Cyrus Farrokh promoted to Vice President of Distribution
LOS ANGELES, Sept. 16, 2013
LOS ANGELES, Sept. 16, 2013 /PRNewswire/ --Multimedia entertainment studio
Electus, an operating business of IAC (NASDAQ: IACI), today announced that its
global distribution arm, Electus International, has sold over 150 hours of
finished tape content in Asia Pacific.
oThe Hero – Australia (Fox8), New Zealand (TVNZ) and Asia (AXN)
o72 Hours – New Zealand (TVNZ), Asia (AXN) and India (Discovery)
oKing of the Nerds – Australia (Network Ten), New Zealand (TVNZ) and Asia
oMeat Eater – India (Discovery)
oAmerican Digger – Asia (Discovery)
o'3' – Philippines (ABS-CBN)
oSunset Strip, Unsealed: Alien Files– Thailand (True Visions)
Electus continues to build its presence in the Asia Pacific region. It
brokered a deal earlier this year for over 100 hours with Foxtel and secured
format deals for Fashion Star in Vietnam and South Korea. Several more format
deals are to be announced at MIPCOM.
"We are thrilled to bring an eclectic programming portfolio to our clients and
to be working with an incredible group of broadcasters throughout the region,"
says Cyrus Farrokh, recently promoted to Vice President of Distribution, "We
are excited to continue to build on this momentum heading into MIPCOM."
Cyrus heads sales for Electus International in France, Italy and Asia Pacific.
Prior to joining Electus, Cyrus was at Shine International and Media Rights
Electus is the first integrated multimedia entertainment studio to unite
producers, creators, advertisers and distributors under one roof and produce
all forms of content for distribution across a variety of platforms around the
world, including: broadcast, cable, digital, OTT and various emerging
technologies. The company connects advertisers, distributors and content
creators early on in the development process, enabling marketers and
advertisers to be true partners in campaigns and content creation. Electus
International, the global distribution arm of Electus, is responsible for all
international sales and distribution for Electus' programming and its studio
partners as well as programs and formats from other well-known third party
providers. Electus is an operating business of IAC [NASDAQ: IACI]. For more
information on Electus, visitwww.electus.com
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